inyoung kim 077353

1. Inyoung Kim
Senior Consultant
KIY Marketing Consulting
21st April, 2015

2.  Global marketing consulting firm
 Highest Value opportunities
 World class professional services organisation
 Provide the greatest competitive advantage

3.  Lower competitiveness in market
 Lack media marketing strategy
 Lower quality and quantity of contents on SNS
 Less interesting from consumers in onlime

4.  Advertising(PR)
 Creative Marketing Technique
 Social Media

8.  Low-Cost marketing option
(Cost effective)
 Aim primary target market age group
 Easy to build consumer relationship
(Emotional & Behavioural)

9.  Products or Brand Logo in a movies or TV
shows
 Powerful effects on viewers
 Brand power maximise
 High level budget required
 ‘Seen but not said’ strategy