1. “your fans are already on Facebook,
you just have to find them!”*
*if they’re not on Facebook now, they will be in 2012

2. Case Study
Using Facebook pages Sports
New Media has built one of
the largest networks of sports
fans in the world
• 800 Facebook pages
• In less than 12 months
• Zero marketing spend
34,143,806 fans

3. Profiles Vs Pages
Facebook Profiles Facebook Pages
• Are for people • Are for Clubs / Players
• Profiles have friends • Pages have Fans / Likes
• Max of 5,000 friends • Can have millions of friends
• Send updates to fans
• Applications allowed
• Pages insights / analytics
• And lots, lots more

4. Where do you start?
1. Create the page
2. Add a profile picture
3. Add content (photo’s,
editorials, video)
4. Link all the pages
together
5. Send page to your
friends…

5. Send to my friends?
On average we each have 160
Faebook friends
That’s 25,600
potential fans!

6. How do I get more fans?
1. Piggy back on any
other media at your
disposal, print, TV,
press
2. Link your website and
page with the “Like
Button”
3. Buy relevant, targeted
ads from Facebook

7. What is the Like Button?
The “like’ button creates a direct link
between your Facebook page and
each fan that “likes” you

8. What do you do next?
1. Don’t worry it will all
make sense!
2. Send regular updates
to your fans
3. Make sure they are
relevant and at the
right time
4. Repeat steps 1, 2 and
3

9. Facebook’s Secret Formulae
• Timing is everything!
• Likes + Comments =
User Engagement
• Number of fans /
User engagement =
FSF % ! (5% is good!)

10. Takeaways
• Facebook is where it’s happening
• It’s all about Facebook Pages
• Fans will Like today, buy tomorrow
• Regular, relevant posts
• Timing is everything

11. Questions?