Mobile Culture - You Tube

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Mobile Culture - You Tube

  1. 1. u ser experience devicesTailoring content to mobileTimbo Drayson, Product Manager, YouTube Mobile Google Confidential and ProprietaryGoogle Confidential and Proprietary
  2. 2. Why HowGoogle Confidential and Proprietary What
  3. 3. Why HowGoogle Confidential and Proprietary What
  4. 4. Why HowGoogle Confidential and Proprietary What
  5. 5. Optimise for the long termGoogle Confidential and Proprietary
  6. 6. Be agileGoogle Confidential and Proprietary
  7. 7. Trial product earlyGoogle Confidential and Proprietary
  8. 8. Iterate product with user insightsGoogle Confidential and Proprietary
  9. 9. Why HowGoogle Confidential and Proprietary What
  10. 10. Ensure users can access all your content synchronised across all devicesGoogle Confidential and Proprietary
  11. 11. Otherwise its a broken user experienceGoogle Confidential and Proprietary
  12. 12. 1. Pick the deviceGoogle Confidential and Proprietary
  13. 13. 2. Define new use cases high on the gomobility in the living room low bad good usabilityGoogle Confidential and Proprietary
  14. 14. 3. Decide on the platform Mobile Web Mobile Native TV App location (GPS) ✔ ✔ X camera X ✔ ✔ (Samsung) microphone X ✔ X compass X ✔ - large display video - - ✔ iOS / Android / Samsung / LG / Sony reach All Smartphones Windows 7 / RIM... / GTV...Google Confidential and Proprietary
  15. 15. 1. Feature Phone 2. Videos 3. Mobile WebGoogle Confidential and Proprietary
  16. 16. 1. Phone 2. Film & Upload 3. Mobile NativeGoogle Confidential and Proprietary
  17. 17. 1. Phone 2. Preloading 3. Mobile NativeGoogle Confidential and Proprietary
  18. 18. 1. TV 2. Fling to TV 3. TV & Mobile web (initially)Google Confidential and Proprietary
  19. 19. 1. All Mobile 2. World Wonders 3. Mobile WebGoogle Confidential and Proprietary
  20. 20. Why HowGoogle Confidential and Proprietary What

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