FacebookThe most popular destination on the Internet
• Connect with old friends and acquaintances• Get to know friends and acquaintances better• Share links, status updates, and random thoughts and comments with others• Share photos of your family and life events• Engage with potential customers• Opportunity to reach out and make new friendsWhat Do I Do OnFacebook?
• www.facebook.com• On the home page, Facebook will ask you for basic information.• Note: It is recommended that once you set up your profile, go back and edit your personal information to only show your month and day of birth for security purposes.Facebook Basics
• Create your Profile• Facebook will suggest friends to add to your “circle” on Facebook.• Add a profile picture.Facebook Basics
• Begin to build your network or “friends.”• Keep in mind that you choose how much or how little your Facebook friends can read about you based on Facebook’s privacy settings.• If you already have a Facebook Profile, now is a good time to check your security settings.Facebook Basics
• The News Feed is a stream of your friends most current activities.• Status updates are the backbone of Facebook. These updates are usually short, mundane comments about ordinary events. You add these comments at the top of the page where it says, “What’s on your mind.”News Feed
• Facebook allows users to have up to 5,000 friends on their personal profile.• Remember, everything you post, every group you follow, every comment you “Like” paints a picture of who you are.Establish a Presence
• Friends, family, colleagues, and present and future employers or customers can potentially have access to your information so be careful what you post!• Remember, your information may last forever! It is virtually impossible to remove your information from archives on social media sites.• People have not be hired or have been fired because of posts on Facebook. This is not uncommon!Use Commonsense!
• Pages and Groups are primarily for business, while profiles are primarily for individuals.• When individuals “Like” your Business page or become a “fan”, your post will appear on their News Feeds.• Steps to Create your Business Page are included in this week’s folder in Blackboard.• The Wall becomes your default viewSet up a Business Page
• Unless you are working for a political campaign, it is a good idea to avoid ongoing political or other controversial rants.• Remove controversial groups or Facebook pages from your profile.• Keep Watch – If you have friends that continually post off color remarks, you may be considered guilty by association. You may need to “defriend” a few people.Facebook Basics forBusiness
• Share links, events, photos, videos, and other content to your status update.• Photos and videos can also be shared through the Publisher and other apps that Facebook runs.Facebook for Business
• Profiles (for individuals), groups and pages (for businesses) are the three ways to establish a presence on Facebook.• But this is the easy part! These Facebook pages are useless without engaging, useful content that is updated regularly.• We will learn more about user generated content (UGC) in the next course.Summary