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Digital Trends That Are Changing Everything - revised


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This is an ever-changing presentation that attempts to capture at a point in time the digital trends that are shaping marketing.

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Digital Trends That Are Changing Everything - revised

  1. 1. The Digital Trends That Are Changing Everything Presented by: Jeff Hilimire, Chief Digital Officer Blog: - Twitter: @jeffhilimire -
  2. 2. Today’s Agenda #1: Facebook #2: Lifestreaming #3: Checking-in #4: Social gaming #5: Sh&t you’re probably not ready for
  3. 3. Jeff Hilimire Blog: Chief Digital Officer @jeffhilimire Engauge
  4. 4. Are you smarter than a 5-year old?
  5. 5. Digital Innovation Group ...or just DIG ;)
  6. 6. DIG follows 2 principles
  7. 7. If we’re not doing something that makes our clients a little uncomfortable, we’re probably missing something.
  8. 8. Don’t look at the finger. Look at where it’s pointing.
  9. 9. 400+ Million Users
  10. 10. 100 Million Mobile Users
  11. 11. 1. China 2. India 3. facebook If Facebook were a country 4. United States it would be the world’s 5. Indonesia 3rd largest 6. Brazil 7. Pakistan 8. Bangladesh
  12. 12. Half of Denmark has an active Facebook profile (2.4 million our of 5.4 million total). 70% of Facebook users live outside the U.S. and the site is available in more than 70 different languages
  13. 13. Facebook Overtakes Yahoo
  14. 14. Facebook tops Google for weekly traffic in the U.S.
  15. 15. per month - sends 8 friend requests per day - clicks the Like button 9 times spends >55 minutes - writes 25 comments on Facebook - becomes a fan of 2 Pages - is invited to 3 events - is a member of 12 groups has 130 friends The average Facebook user
  16. 16. Women aged 55 and up are the fastest growing Facebook demographic in the U.S.
  17. 17. Facebook has become so popular, psychologists have identified a new mental health disorder: Facebook Addiction Disorder
  18. 18. In Australia, Facebook has infiltrated the court system: •Court notices can be served through Facebook •A Facebook summons is considered legally binding
  19. 19. Word Trends of 2009 (words that increased in frequency the most between 2008 and 2009) 1. Facebook Applications 3. Swine Flu 12. Lady Gaga
  20. 20. What’s on the page: Menu, Store Locator, Downloads, Photos, Videos, Specials Chick-fil-A was the first restaurant page on Facebook to hit 1 million fans! No. of fans: 1,508,260
  21. 21. Countdown to Spicy! • Limited-release trial locations, reservations thru Facebook • Built an app for the Spicy launch • Shared with other Operator Facebook Pages • Change content before, during, & after the campaign
  22. 22. Chicago Premiere Event • Facebook Fans in Chicago were invited to a Premiere Event in downtown Chicago • The event was to kick-off Chick-fil-A opening locations in the Chicagoland area
  23. 23. Ustream • Fans on Facebook could watch the Chicago event live via Facebook-Ustream • Chat w/ other fans across the country • Viral component - fans comments seen by their friends
  24. 24. What’s new in ?
  25. 25. “We are building a web where the default is social.” - Mark Zuckerberg, Facebook CEO
  26. 26. Mapping all the complex interactions existing between you, your friends & the content you all like. The Open Graph
  27. 27. Facebook has developed social plugins that websites can add to make it easy for users to... • see info from or about their Facebook friends • share things with their friends without leaving a site or going through a time-consuming login process
  28. 28. The Activity Feed plugin shows users what their friends are doing on your site through likes and comments.
  29. 29. The Recommend / Like plugins let users share any content they like back to their Facebook profile.
  30. 30. What does Facebook mean for you? • Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers • Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message • Facebook presence is becoming more important than your website • Facebook content displaying in real-time search
  31. 31. Lifestreaming
  32. 32. wordpress plugins aggregater My Lifestream
  33. 33. What does Lifestreaming mean for you? • Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand. • Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter. • Real-time content. And portable content.
  34. 34. Checking-in
  35. 35. What does “checking in” mean for you? • Location-based marketing is the next big thing, start figuring it out • Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.? • Is this going to be the year for Mobile?
  36. 36. Social Games
  37. 37. Profile of Social Game Players - Gender
  38. 38. Profile of Social Game Players - Age
  39. 39. How many hours per week do you play online social games?
  40. 40. A few facts about FarmVille... • FarmVille is the most popular app in the history of Facebook • FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1 • On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year. • FarmVille was able to raise over $1 million for Haiti relief efforts
  41. 41. What does Social Gaming mean for you? • Marketing opportunities - bing example • In many cases, apps / games within social networks represent one of the best ways to reach new customers. • Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?
  42. 42. Sh$t you’re probably not ready for
  43. 43. Questions? Let’s continue the conversation at - Twitter: @jeffhilimire