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Making UX Matter to Your Company

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Talk given by Wendy Johansson @ #TechInMotion / Silicon Valley UX meetup on April 14, 2013.

Published in: Design
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Making UX Matter to Your Company

  1. 1. MAKING UX MATTER TO YOUR COMPANY HOW TO MAKE UX A STRATEGY AND NOT A DELIVERABLE WENDY JOHANSSON :: #SVUX & TECH IN MOTION
  2. 2. TELL A STORY
  3. 3. TELL A STORY ABOUT THE VALUE OF UX
  4. 4. WHAT IS UX?
  5. 5. WHAT IS UX? WHAT VALUE CAN IT ADD TO X-TEAMS?
  6. 6. WHAT IS UX? WHAT VALUE CAN IT ADD TO X-TEAMS? START A PROCESS
  7. 7. WHAT IS UX? WHAT VALUE CAN IT ADD TO X-TEAMS? START A PROCESS EMBED UX IN EACH PROJECT/TEAM
  8. 8. WHAT IS UX? WHAT VALUE CAN IT ADD TO X-TEAMS? START A PROCESS EMBED UX IN EACH PROJECT/TEAM DEFINE VALUE UX PROCESS BROUGHT
  9. 9. GROW THE UX TEAM AND THE VALUE UX BRINGS
  10. 10. DEFINE THE GAPS IN EXPERTISE
  11. 11. UX VS. USER RESEARCH VS. VIZ D IA VS. IXD VS. UXD
  12. 12. UX VS. USER RESEARCH VS. VIZ D IA VS. IXD VS. UXD HOW TO KEEP THEM CHALLENGED? HOW DO YOU GROW KNOWLEDGE?
  13. 13. BRING THE USER’S VOICE TO GUIDE THE PRODUCT
  14. 14. BE A KEY STAKEHOLDER IN SETTING UP A UCD PROCESS
  15. 15. BEGIN AFFECTING THE ROADMAP BASED ON USER CENTRIC NEEDS
  16. 16. BUT DON’T FORGET CONTINUE EDUCATING
  17. 17. THANK YOU @UXWENDY TINYURL.COM/UXWENDY

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