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Royal Opera House   Mobile Culture
Old website• Inflexible and costly to make changes• Unstable, 30,000 error pages each month• Frustrating customer experien...
Manual interlinkingPoor discoverability
1. Create ‘hub’ pages for the production     2. Migrate static to dynamic (data!)
Coherent and consistent linking      throughout the complete           production lifecycle
iPad
To App or not to App?
What we know90% returning visitor shows users are engaged with the app(they are firing it up more than once)Visits are rou...
Game anyone?
Open Data
The Future• Ubiquitous platform• Responsive Design• Device influence  – The Death of BlackBerry?  – Market entrants     • ...
Mobile Culture - Royal Opera House
Mobile Culture - Royal Opera House
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Mobile Culture - Royal Opera House

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Mobile Culture - Royal Opera House

  1. 1. Royal Opera House Mobile Culture
  2. 2. Old website• Inflexible and costly to make changes• Unstable, 30,000 error pages each month• Frustrating customer experience, e.g. waiting room• Prevented the ROH from improving its service and maximising income
  3. 3. Manual interlinkingPoor discoverability
  4. 4. 1. Create ‘hub’ pages for the production 2. Migrate static to dynamic (data!)
  5. 5. Coherent and consistent linking throughout the complete production lifecycle
  6. 6. iPad
  7. 7. To App or not to App?
  8. 8. What we know90% returning visitor shows users are engaged with the app(they are firing it up more than once)Visits are roughly half the amount of downloads: Users are installingand upgrading, but not using on a daily basis. It’s likely they are usingprimarily when there is an interest in purchasing tickets through theapp.Most users are viewing productions. Some interest in news andvideos.
  9. 9. Game anyone?
  10. 10. Open Data
  11. 11. The Future• Ubiquitous platform• Responsive Design• Device influence – The Death of BlackBerry? – Market entrants • Kindle fire • Windows 8 Tablet

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