Emerging Pathways to Growth in a Digitally Networked Society
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The intersection of business fundamentals and our ever-growing digitally networked society is creating new possibilities and exposing new challenges daily. In this session, we zero in on emerging opportunities, placing a filter over the sound bites, noise, and hype, and discuss roadmaps that can truly amplify the future growth of your customer driven organization.
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Emerging Pathways to Growth in a Digitally Networked Society
- 1. Emerging Pathways for Growth in a Digitally Networked Society Brian Vellmure innovantage http://www.brianvellmure.com@BrianVellmure
- 2. Landscape
- 3. Digitization of Everything Img Source: Fast Company @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 4. Everything (and everyone) on the planet is becoming digitally networked @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 5. @BrianVellmure http://www.brianvellmure.com Social Networks Wearable Computing 3D Printing Traditional Social networks here: Facebook, Twitter, LinkedIn, Google Plus, Pinterest, Instagram, Wanelo, etc. Emerging and cutting edge social networks here Brian Vellmure
- 7. While you are waiting, you can just do it yourself @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 8. Connection and Digitization is Fueling an explosion in Data Leading to new frontiers in: Predictive Analytics Machine Learning and Cognitive Computing Processing power is advancing at exponential speeds @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 9. So what does all this stuff have to do with you and your organization? @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 10. All of this Tech Innovation is fueling unprecedented Institutional Innovation @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 12. Every organization is at risk... @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 13. ...AND simultaneously has the greatest capability it’s ever had to pioneer new ground @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 14. Most things are being re-imagined and re-invented. @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 15. At the center lies Democratization of ACCESS to anything, anyone, from anywhere Img Source: Nature.org @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 16. People, Devices, and Entities... ... are all nodes in a network. Friction around value exchange is being reduced @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 17. How do we make sense of a sea of people, things, and information? @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 18. Brian Vellmure @BrianVellmure http://www.brianvellmure.com We prefer just a few choices
- 19. @BrianVellmure http://www.brianvellmure.comBrian Vellmure Vast majority of users click on the first few results
- 20. Smarter algorithms require you to be in the top few results, or be marginalized @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 22. Towards a Better, Faster, More efficient and effective allocation of resources @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 23. @BrianVellmure http://www.brianvellmure.comBrian Vellmure Exponential Growth of Computing
- 25. Brian Vellmure @BrianVellmure http://www.brianvellmure.com
- 26. Implications
- 27. Disruptive marketplace forces are stronger, faster, and more complex than ever before. @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 28. SOURCE: IBM 2012 CEO Study @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 29. Your industry. Your organization. Your role. Also at risk: @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 30. Refining existing strategies is likely not enough @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 31. Emerging Models
- 33. Brian Vellmure @BrianVellmure http://www.brianvellmure.com
- 35. Open Source @BrianVellmure http://www.brianvellmure.comBrian Vellmure Hadoop Android MySQL RedHat Mozilla SugarCRM Ubuntu Heroku
- 46. 5 Focus Items
- 47. @BrianVellmure http://www.brianvellmure.comBrian Vellmure 1. Connect: Join / create network(s) to share, gather and analyze more granular and detailed data 2. Analyze and Learn 3. Leverage the World’s Resources: Integrate Virtually 4. Prototype and Ship Rapidly 5. Share Contextually 6. Measure and Improve: Continually create tighter feedback loops
- 48. Action Items
- 49. Board / Senior Leadership How is technology changing societal and industry dynamics? Assess vulnerabilities and opportunities from adjacent domains and industries How do we create a differentiated customer experience in a digital world? How effectively are we leveraging technology to achieve operational goals? How are we leveraging internal and network capabilities to reach our goals? Who internally owns the sourcing and deployment of emerging technologies? How can we speed, automate and operationalize feedback loops? @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 50. Marketing How much do we really know about our customers? What information could be leveraged and consolidated to truly understand our customers better? How well do we understand the customer journey and the moments of truth contained in them? How are we leveraging digital channels to provide a chain of access to value? How are we enabling, empowering, and rewarding advocacy? @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 51. Sales How are we leveraging digital channels to gather intelligence about our customers and prospects? How are we leveraging digital channels to differentiate your communication efforts with your customers and prospects? How are we leveraging analytics and intelligence to prioritize time spent with those most likely to buy? @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 52. Customer Care How are we leveraging advanced analytics to detect risk of defection, upsell and cross-sell opportunities? How are we empowering timely and contextual responses to customer needs? Are we prioritizing a great experience over cost minimization? @BrianVellmure http://www.brianvellmure.comBrian Vellmure
- 53. Thank you. Let’s Discuss. Brian Vellmure innovantage http://www.brianvellmure.com@BrianVellmure