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090827 Information Society Future Of And Digital Media Trends

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Slides from the presentation at Hyper island Stockholm for the Information Society module.

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090827 Information Society Future Of And Digital Media Trends

  1. 1. Begin
  2. 2. http://www.linkedin.com/in/petterw
  3. 3. Who is Petter? August 2009 | petterw@kenandi.com | www.twitter.com/petterw Information Society
  4. 4. My foot print
  5. 5. informationarchitects.jp
  6. 7. http://www.last.fm/user/petterww
  7. 10. http://www.flickr.com/petterw/
  8. 14. http://www.linkedin.com/in/petterw
  9. 15. Your footprint? Go together in groups of 5 and draw together your shared online footprint. What are the main sites you visit or read? Where have you got a profile? What online tools do you use?
  10. 16. The future is already here - it is just unevenly distributed William Gibson
  11. 17. Technology vs. Social behaviour
  12. 18. Technology vs. Social
  13. 19. Web 2.0
  14. 20. ? Web 1.0 Web 2.0 Web 2.0
  15. 22. New type of services
  16. 23. <ul><li>The Cloud </li></ul><ul><li>Filters </li></ul><ul><li>Data portability </li></ul><ul><li>Intelligent web </li></ul><ul><li>Augmented reality </li></ul><ul><li>Technology </li></ul><ul><li>Social </li></ul><ul><li>Availability </li></ul><ul><li>Sharing </li></ul><ul><li>Trust </li></ul><ul><li>Beta culture </li></ul><ul><li>Profile </li></ul><ul><li>Honest </li></ul>
  17. 24. Tech: The Cloud
  18. 25. Soc: Availability
  19. 26. Soc: Availability
  20. 27. Soc: Availability – emergent powers
  21. 28. Tech: Filters – information overload
  22. 29. Tech: Filters
  23. 30. Mass media Blogs Micro blogs Tech: Filters – destination to flow
  24. 31. <ul><li>A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. </li></ul>Soc: Sharing
  25. 32. <ul><li>We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down. </li></ul><ul><li>To traditional corporations, networked conversations may appear confused, may sound confusing. But we are organizing faster than they are. We have better tools, more new ideas, no rules to slow us down. </li></ul><ul><li>We are waking up and linking to each other. We are watching. But we are not waiting. </li></ul>Soc: Sharing – Cluetrain.com
  26. 33. Alain Bechellier - tinyurl.com/af34w4 Soc: Sharing – I share therefore I am
  27. 34. Soc: Sharing – I share therefore I am
  28. 35. Soc: Trust
  29. 36. Sharing + Filters : Attention Economy Sharing + Filters : Reputation as currency Marketing goes from a cost , to an investment in advocacy
  30. 37. Sharing + Filters : Attention Economy Sharing + Filters : Reputation as currency Marketing goes from a cost , to an investment in advocacy Top 10 ways to earn attention?
  31. 38. Soc: Profile
  32. 39. Social Entertainment Soc: Profile – value of virtual
  33. 40. Soc: Profile – personalisation
  34. 41. Soc: Profile
  35. 42. Tech: Data portability
  36. 43. Soc: Beta culture
  37. 44. Soc: Beta culture, make it yourself
  38. 45. Soc: Beta culture, hack it
  39. 46. Soc: Beta culture, constant change
  40. 47. Coca-Cola Freestyle
  41. 48. Coca-Cola Freestyle How would you improve the freestyle offering if it was connected to the Internet? Video
  42. 49. Coca-Cola Freestyle How would you improve the freestyle offering if it was connected to the Internet? Video It’s not advertisers who build brands anymore, the audience do.
  43. 50. Tech: Intelligent web
  44. 51. Tech: Intelligent web – Mashups
  45. 52. Tech: Intelligent web – APIs
  46. 53. Tech: Intelligent web
  47. 54. Tech: Augmented reality
  48. 55. Tech: Augmented reality
  49. 56. Tech: Augmented reality
  50. 57. Tech: Augmented reality
  51. 61. Soc: Honest
  52. 62. <ul><li>The Cloud </li></ul><ul><li>Filters </li></ul><ul><li>Data portability </li></ul><ul><li>Intelligent web </li></ul><ul><li>Augmented reality </li></ul><ul><li>Technology </li></ul><ul><li>Social </li></ul><ul><li>Availability </li></ul><ul><li>Sharing </li></ul><ul><li>Trust </li></ul><ul><li>Beta culture </li></ul><ul><li>Profile </li></ul><ul><li>Honest </li></ul>
  53. 63. <ul><li>The cloud </li></ul>4 emerging trends
  54. 64. 1. The cloud 2. Feeding the cloud 4 emerging trends
  55. 65. 1. The cloud 2. Feeding the cloud 3. The cloud becomes us 4 emerging trends
  56. 66. 1. The cloud 2. Feeding the cloud 3. The cloud becomes us 4. The cloud gains awareness 4 emerging trends
  57. 67. Microsoft Labs vision 2019
  58. 68. <ul><li>Linking computers – The Net </li></ul><ul><li>Linking pages – The Web </li></ul><ul><li>Linking data – The one </li></ul><ul><li>Linking things..... </li></ul>http:// www.ted.com/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html Kevin Kelly on TED.com
  59. 69. Wall of questions Talk in groups of 6 about your current biggest questions related to digital. Past, present and future. Put 4 questions on postITs. What does it mean? How does it work?
  60. 70. Paradigm shift
  61. 71. Keep on trucking [email_address]

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