Balancing Security & Authenticity in Social Media w/o Controlling Message

•Download as PPTX, PDF•

1 like•383 views

Cindy Kim

3 PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION ,[object Object]

Web 2.0 opens new risk vectors to cybercriminals as they can quickly exploit the desire of the community members to “trust” each other in order to quickly gain control of passwords and further infiltrate the community and/or endpoint of the of the end-user.

As TCO pressures mount enterprises will turn increasingly towards the use of web 2.0 and laptop subsidy programs where company employees can go and purchase any PC or mobile phone they desire from retail store fronts.

IT now finds itself in the role of saying yes, and in doing so must look to educate the organization in defining what its appetite for risk is.,[object Object]

Web 2.0 The applications we use today for productivity Collaborative / Browser-based / Open Source Social Communities, Gadgets,Blogging and Widgets open up our networks to increasing risk everyday.

6 PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION 38 13 4 3 Years to Reach 50M Users:

Security the Achilles Heel of Social Media?

The number of people using the Web will increase by 45% to 2.2B by 2013 Total global Internet audience is 625M 2/3 have joined social networking (427M) Security risks are equally substantial *Forrester Research, 2009

They can quickly capture passwords toINFILTRATEsocial networks,[object Object]

Social Networking Phishing Attacks…. …up by 240%

Trends in social media: a look at 2010 & beyond

What's hot

Hootsuite 5 step guide to social media securityFlutterbyBarb

Social Media & Electronics Industry B2B MarketingJulie Wright

Trends_in_my_profession(revised)Mantenso Skido-Achulo

Symantec Report On Rogue Security SoftwareSymantec

Sophos Security Threat Report Jan 2010 Wpnadelamm2

Social Media Lets Get Social for MAIAMelissa Murphy

Blue Coat 2013 Systems Mobile Malware ReportContent Rules, Inc.

The Social Advisor : Social Media Secrets for Savvy AdvisorsSmarsh

Twitter incMichael D'hooge

CybersecurityBen Liu

The Future Of Social NetworksCharlene Li

Top Cyber Threats of 2009Symantec

The New NotCompatibleLookout

Symantec Internet Security Threat Report 2014 - Volume 19Symantec

6 Cybersecurity Trends to Watch in 2019BluePayProcessing

Project_casia_alchemistmitesh gajjar

Vodqa why cybersecurityDileep Bellamkonda

Wiretap 5-collaboration-security-risks-revealedBritt Newton

Social Media Training for Non-Profitstambourinecreative

Facebook and the CIOdltcahill

What's hot (20)

Hootsuite 5 step guide to social media security

Social Media & Electronics Industry B2B Marketing

Trends_in_my_profession(revised)

Symantec Report On Rogue Security Software

Sophos Security Threat Report Jan 2010 Wpna

Social Media Lets Get Social for MAIA

Blue Coat 2013 Systems Mobile Malware Report

The Social Advisor : Social Media Secrets for Savvy Advisors

Twitter inc

Cybersecurity

The Future Of Social Networks

Top Cyber Threats of 2009

The New NotCompatible

Symantec Internet Security Threat Report 2014 - Volume 19

6 Cybersecurity Trends to Watch in 2019

Project_casia_alchemist

Vodqa why cybersecurity

Wiretap 5-collaboration-security-risks-revealed

Social Media Training for Non-Profits

Facebook and the CIO

Viewers also liked

GSS Session II Mr. S K Anantha Krishnan -- Engagement of Industry for Impleme...4th_Global_Skills_Summit

Redefining Resolution: Employe Engagement. Cathy brownDavid Liddle

CORPORATE EVOLUTION OF DIGITAL COMMUNICATIONTheProjectNZ

Communication Planning Seminar - LUISS ENLABSEmilia Maria Pezzini

The Evolution of Corporate CommunicationsKenny Ong

How Genentech developed its employee advocacy program | Talent Connect 2016LinkedIn Talent Solutions

Customer acquisition strategy for 2017Sherif Makhlouf

Social Media Strategy Workshop - 2017Chris Snider

Software Stacks to enable SDN and NFVYoshihiro Nakajima

Viewers also liked (9)

GSS Session II Mr. S K Anantha Krishnan -- Engagement of Industry for Impleme...

Redefining Resolution: Employe Engagement. Cathy brown

CORPORATE EVOLUTION OF DIGITAL COMMUNICATION

Communication Planning Seminar - LUISS ENLABS

The Evolution of Corporate Communications

How Genentech developed its employee advocacy program | Talent Connect 2016

Customer acquisition strategy for 2017

Social Media Strategy Workshop - 2017

Software Stacks to enable SDN and NFV

Similar to Balancing Security & Authenticity in Social Media w/o Controlling Message

Social Media & Enterprise Security WhitepaperSchleighS

Social media privacy threats that you need to keep an eye on in 2021Impulse Digital

Security essentials for CIOs - Navigating the risks and rewards of social mediaJoao Perez

Maximizing Knowledge-SharingNeville Hobson

InfoSec's Guide to Social Media [WHITEPAPER]Josh Stein

September 2019 part 9seadeloitte

From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer

Mapping Organizational Roles and Responsibilities for Social Media RiskMohamed Mahdy

SMAC - The paradigm shift : Creating future of the EnterpriseNikhil Kulkarni

Mapping Organizational Roles & Responsibilities for Social Media Risk- Mark - Fullbright

Benefits and Risks of Social TechnologiesAtle Skjekkeland

Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon

Zetta.pdfRonDosh

Social media Risk Management Presentation Sample (Animations don't work in sl...Alexander Larsen

Tactical Misinformation-Disinformation in your OrganizationEyesOpen Association

Social Networking In The Workplace Public VersionBolin Digital

FORUM 2013 Social media - a risk management challengeFERMA

KM World 2009 Developing Enterprise 2.0 For Employee And Customer EngagementJessica Muhlbier

Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean

Why is cyber security a disruption in the digital economyMark Albala

Similar to Balancing Security & Authenticity in Social Media w/o Controlling Message (20)

Social Media & Enterprise Security Whitepaper

Social media privacy threats that you need to keep an eye on in 2021

Security essentials for CIOs - Navigating the risks and rewards of social media

Maximizing Knowledge-Sharing

InfoSec's Guide to Social Media [WHITEPAPER]

September 2019 part 9

From Social Media to Social Business - Marketing in the 'Social Age'

Mapping Organizational Roles and Responsibilities for Social Media Risk

SMAC - The paradigm shift : Creating future of the Enterprise

Mapping Organizational Roles & Responsibilities for Social Media Risk

Benefits and Risks of Social Technologies

Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...

Zetta.pdf

Social media Risk Management Presentation Sample (Animations don't work in sl...

Tactical Misinformation-Disinformation in your Organization

Social Networking In The Workplace Public Version

FORUM 2013 Social media - a risk management challenge

KM World 2009 Developing Enterprise 2.0 For Employee And Customer Engagement

Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...

Why is cyber security a disruption in the digital economy

Balancing Security & Authenticity in Social Media w/o Controlling Message

1. Social Media: Balancing Security & Authenticity w/o Controlling the MessageCindy Kim, Dir. Of Corp Comm (@CindyKimPR)Chris Hewitt, Sr. Dir. Of Marketing Ops (@chewitt)

2. Social media revolution

4. Web 2.0 opens new risk vectors to cybercriminals as they can quickly exploit the desire of the community members to “trust” each other in order to quickly gain control of passwords and further infiltrate the community and/or endpoint of the of the end-user.

5. As TCO pressures mount enterprises will turn increasingly towards the use of web 2.0 and laptop subsidy programs where company employees can go and purchase any PC or mobile phone they desire from retail store fronts.

7. Web 2.0 The applications we use today for productivity Collaborative / Browser-based / Open Source Social Communities, Gadgets,Blogging and Widgets open up our networks to increasing risk everyday.

8. 6 PROPRIETARY & CONFIDENTIAL - NOT FOR PUBLIC DISTRIBUTION 38 13 4 3 Years to Reach 50M Users:

9. Security the Achilles Heel of Social Media?

10.

11. The number of people using the Web will increase by 45% to 2.2B by 2013 Total global Internet audience is 625M 2/3 have joined social networking (427M) Security risks are equally substantial *Forrester Research, 2009

12. Businesses are NOW at RISK…

13.

14.

15. Phishing Scam

16. Hacked

17. Social Networking Phishing Attacks…. …up by 240%

18. Authenticity without losing control

19.

20. Protect the BRAND without Controlling the Message… Engage Listen & Monitor Educate Create a Policy

21. Trends in social media: a look at 2010 & beyond

22. Social Media Evolution

23.