Four Business Cases for Web 2.0 in the Enterprise(Enterprise 2.0)<br />…plus one compelling question: Why bother?<br />Sha...
4  Use cases for Web 2.0<br />1<br />Broadcast<br />2<br />Scale<br />3<br />Connect<br />4<br />Community<br />5<br />So ...
1. Broadcast: Get the message out<br />Adv:<br />Lower cost of information<br />Feedback loop from the troops<br />More fr...
2. Scale: Spread the good ideas<br />Adv:<br />Transparency<br />Lower transaction costs<br />ID redundancies<br />Single ...
3. Connect: Solve issues within the enterprise<br />Adv: <br />Leverage people<br />Solve tough problems quickly<br />How:...
4. Community: tbd?!?<br />Adv:<br />FAST connections<br />Build “sense of community<br />How:<br />PeopleConnect - Wiki<br...
Magnitude of Culture Change<br />1. <br />3. <br />2. <br />4. <br />0. <br />Connect<br />Community<br />Scale<br />Broad...
Barriers to Web 2.0<br /><ul><li>What if my boss sees me interacting?
Will she give me more work?
But l lose my exclusivity / visibility
Today, I get to drop the report on the VPs desk!
Tomorrow I post to a SharePoint?!? Boooo!
How do I know this data is right?
With all the garbage online, is this data right?
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Web 2.0 / Enterprise 2.0 - Why Bother?

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Bought into the "Enterprise 2.0" hype? The question I keep wondering is, why bother?

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Web 2.0 / Enterprise 2.0 - Why Bother?

  1. 1. Four Business Cases for Web 2.0 in the Enterprise(Enterprise 2.0)<br />…plus one compelling question: Why bother?<br />Shawn Grubb<br />http://bloomport.com<br />
  2. 2. 4 Use cases for Web 2.0<br />1<br />Broadcast<br />2<br />Scale<br />3<br />Connect<br />4<br />Community<br />5<br />So what?<br />
  3. 3. 1. Broadcast: Get the message out<br />Adv:<br />Lower cost of information<br />Feedback loop from the troops<br />More frequent Direction/perspective<br />“keeping the main thing the main thing”<br />How:<br />Blog, Polling, YouTube, Commenting<br />
  4. 4. 2. Scale: Spread the good ideas<br />Adv:<br />Transparency<br />Lower transaction costs<br />ID redundancies<br />Single source of the truth<br />How:<br />Success stories<br />Standardized reporting<br />A Report<br />B Report<br />C Report<br />C1<br />C2 <br />C3<br />D Report<br />?!?<br />
  5. 5. 3. Connect: Solve issues within the enterprise<br />Adv: <br />Leverage people<br />Solve tough problems quickly<br />How:<br />Ask an expert<br />Discussion groups<br />“If we only knew… <br /> ……..what we know”<br />
  6. 6. 4. Community: tbd?!?<br />Adv:<br />FAST connections<br />Build “sense of community<br />How:<br />PeopleConnect - Wiki<br />I am passionate about XYZ!!!<br />Us too!!!<br />
  7. 7. Magnitude of Culture Change<br />1. <br />3. <br />2. <br />4. <br />0. <br />Connect<br />Community<br />Scale<br />Broadcast<br />Web<br />2015 = 45%<br />2020 = 60%<br />Smaller Change<br />Bigger Change<br />
  8. 8. Barriers to Web 2.0<br /><ul><li>What if my boss sees me interacting?
  9. 9. Will she give me more work?
  10. 10. But l lose my exclusivity / visibility
  11. 11. Today, I get to drop the report on the VPs desk!
  12. 12. Tomorrow I post to a SharePoint?!? Boooo!
  13. 13. How do I know this data is right?
  14. 14. With all the garbage online, is this data right?
  15. 15. My admin prints this for me, where is the win?</li></li></ul><li>5. The obvious question: …no one is asking<br />Why bother pushing Web 2.0?<br />“This Twitter, Facebook, Blog stuff is for kids! <br />…Son, can you help me with my Blackberry?”<br />(signed, a BabyBoomerin your company)<br />
  16. 16. 5. The “Kids” are coming I<br />By 2020, 60% of the Western workforce<br />will never have known life without the Internet<br />
  17. 17. 5. The “Kids” are coming II<br />Shrinking Boomers<br />
  18. 18. 5. The “Kids” are coming I<br />In case you missed it, look at how MANY “kids” there will be compared to the other Generations!<br />
  19. 19. 5. The obvious question: …no one is asking<br />Why bother pushing Web 2.0?<br />By 2020 (nine short years) the workforce will be plugged in like never before. What is the advantage of forcing the culture change on people resisting it today (Boomers) when the tidal wave is going to come in 5-10 years anyway?!?<br /> The way we work is going to change!<br />
  20. 20. <ul><li>Shawn Grubb
  21. 21. http://bloomport.com</li>

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