Making Sense of
    Social Media
           Agenda
• Making sense of Social Media
• Definitions and Survey results
• Get i...
Making sense of Social Media
• Social Media v. Social Networks
• Communities and Forums
• User-generated Content
• Blog
• Wiki
• Other questions

Defin...
According to the May 2008 survey, 73% of
 American adults use the internet.


                                   Online Ac...
Social Network Growth Stats




                          http://news.cnet.com/8301-13577_3-9948219-36.html




Making Sen...
How familiar are you with the terms
 Web 2.0 or Social Media?




ACT Web 2.0 Social Media Survey (56 respondents)
What social media tools are you using in your
personal life and/or agency?

   Option                                     ...
Making Sense of
 Social Media
  Getting in
  The Game
Blog
Vaughn Insurance Agency Blog
Team Blog
Create a Searchable Archive
The news you
            want – delivered




RSS Feeds
Utilizing Social Networks (LinkedIn)
Insurance Groups on LinkedIn
Affinity Groups
Keeping up with new stuff
Marketing on Twitter
Making Sense of
  Social Media
Building Credibility
 & Relationships
Leverage Advertising – Contextual Ads
Vaughn Insurance Agency on Facebook
Progressive on Facebook
Leverage Geography
Mobile – The Next Frontier
Making Sense of
 Social Media
Landing Pages
& Conversions
Landing Pages and Conversions
Analytics – Understanding your audience
Making Sense of
 Social Media
     Next
     Steps
Set up an account, start watching
                                        Understand RSS, use a feedreader
 what others ar...
Making Sense of
  Social Media
Who R U &   Sales and Marketing 101:
            Right place, right time,
            right...
Q&A

       We Know Insurance
     www.insurance-technologies.com
           www.ideastar.com

                           ...
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Act Presentation Final 02 18 09

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Presentation delivered at the 2009 IIABA Agents Council on Technology conference in Tampa

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Act Presentation Final 02 18 09

  1. 1. Making Sense of Social Media Agenda • Making sense of Social Media • Definitions and Survey results • Get in the game Mike Wise • Building credibility & relationship VP – Insurance Technologies • Landing pages & Conversions mwise@ideastar.com • Next Steps & Discussion
  2. 2. Making sense of Social Media
  3. 3. • Social Media v. Social Networks • Communities and Forums • User-generated Content • Blog • Wiki • Other questions Defining Social Media
  4. 4. According to the May 2008 survey, 73% of American adults use the internet. Online Activities Look for information online about a service or product you are thinking of buying 81% Go to a website that provides info or support for a specific medical condition or 58% personal situation Watch a video on a video-sharing site like YouTube or Google Video 52% Upload photos to a website so you can share them with others online (as of 2006) 37% Read someone else’s online journal or blog 33% Use an online social networking site like MySpace, Facebook or LinkedIn 29% http://www.pewinternet.org/trends/Internet_Activities_7.22.08.htm General Population Utilization Stats (Pew)
  5. 5. Social Network Growth Stats http://news.cnet.com/8301-13577_3-9948219-36.html Making Sense of Social Media
  6. 6. How familiar are you with the terms Web 2.0 or Social Media? ACT Web 2.0 Social Media Survey (56 respondents)
  7. 7. What social media tools are you using in your personal life and/or agency? Option Personal Agency Blog (wordpress, blogspot) 17 7 Social Networking Sites (Facebook, MySpace, LinkedIn, etc.) 33 15 Wiki (industry specific or Wikipedia) 19 7 Shared Media - (YouTube, Flickr, SmugMug, Picasa, etc.) 25 1 Micro blogs (Twitter) 8 4 Virtual Gaming (SecondLife, etc.) 3 1 Instant Messaging (AOL IM, Gmail Chat, etc.) 26 15 Text Messaging (via cell phone) 37 16 ACT Web 2.0 Social Media Survey (56 respondents)
  8. 8. Making Sense of Social Media Getting in The Game
  9. 9. Blog
  10. 10. Vaughn Insurance Agency Blog
  11. 11. Team Blog
  12. 12. Create a Searchable Archive
  13. 13. The news you want – delivered RSS Feeds
  14. 14. Utilizing Social Networks (LinkedIn)
  15. 15. Insurance Groups on LinkedIn
  16. 16. Affinity Groups
  17. 17. Keeping up with new stuff
  18. 18. Marketing on Twitter
  19. 19. Making Sense of Social Media Building Credibility & Relationships
  20. 20. Leverage Advertising – Contextual Ads
  21. 21. Vaughn Insurance Agency on Facebook
  22. 22. Progressive on Facebook
  23. 23. Leverage Geography
  24. 24. Mobile – The Next Frontier
  25. 25. Making Sense of Social Media Landing Pages & Conversions
  26. 26. Landing Pages and Conversions
  27. 27. Analytics – Understanding your audience
  28. 28. Making Sense of Social Media Next Steps
  29. 29. Set up an account, start watching Understand RSS, use a feedreader what others are doing, think! Widen your network, monitor updates Widen your network, monitor updates, get active Grab your name, company name, Start blogging, link to your product page Tweet daily Next steps – Do Something Everyday.
  30. 30. Making Sense of Social Media Who R U & Sales and Marketing 101: Right place, right time, right message Y R here? Now the right CHANNEL!
  31. 31. Q&A We Know Insurance www.insurance-technologies.com www.ideastar.com Mike Wise • Agent e-contracting • Web design Vice President – Insurance Technologies • Agent portals • Online marketing 216-674-1600 ext. 116 • Policy e-application • Blogs mwise@ideastar.com http://blog.insurance-technologies.com/ • Quoting Software • Social Media http://twitter.com/mikewise07 • Lead management systems • And more http://www.linkedin.com/in/mikewise07

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