Social Media 101- LAAMA


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An introduction to social media presented at the LAAMA association luncheon

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Social Media 101- LAAMA

  1. 1. Social Media 101Oct 1, 2009<br />SAHAR CONSULTING<br /><br />
  2. 2. Social Media 101<br />SAHAR CONSULTING<br />2<br />
  3. 3. Little History<br />The following conversation is taking place in an executives’ meeting:<br />“We can’t allow the employees to do this.”<br />“We will loose control of our brand.”<br />“Employees will take time away from their work.”<br />“Legal implications of the FDIC regulating communications - legal liability.”<br />What are they talking about?<br />SAHAR CONSULTING<br />3<br />
  4. 4. Is it ?<br />Facebook?<br />Blogging?<br />Twitter?<br />Linkedin?<br />4<br />SAHAR CONSULTING<br />
  5. 5. ?<br />5<br />WRONG<br />SAHAR CONSULTING<br />
  6. 6. Answer<br />It was a 1997 conversation about <br />“Using Emails”<br />Nowadays we are totally dependent on emails<br />Emails have made faxes and writing memos almost obsolete<br />Social media is currently decreasing our dependency on emails.<br />In 1997, emails were considered a fad, waste of time, only for college students – exactly the way social media is considered now<br />Email is a social application – just like social media?<br />6<br />
  7. 7. Outbound vs. Inbound?<br />7<br />
  8. 8. What is Inbound Marketing<br />8<br />SAHAR CONSULTING<br />
  9. 9. Rethinking Marketing<br />9<br />
  10. 10. What is Social Media<br />Social Media is about 2-way conversations to facilitate continuing dialogue and communication with intended audience. It is about building relationships.<br />Social Media includes: Search engines, social networks, blogs, Vblogs, micro-blogs, message boards, instant messaging (IM), webcasts, email and podcasts<br />Allows community interaction using web 2.0<br />10<br />SAHAR CONSULTING<br />
  11. 11. Social Networks<br />Social Networks are online meeting places that allows consumers and influencers to create, share, interact and build content<br />Examples: Youtube, Facebook, Twitter, Linkedin, Amazon, Wikipedia, Flickr, Technorati, Digg, newsvine<br />Social Networking is like a live cocktail party with no constraint of time or place <br />11<br />SAHAR CONSULTING<br />
  12. 12. Statistics from<br />45% visit social networks to find out about product sales or discounts<br />47% will go to social networks to download a free gift or coupons<br />73% of active online users read a blog<br />22% would read or write a product review online or in a blog<br />45% have started their own blogs <br />39% subscribe to an RSS feed<br />57% joined social networks<br />12<br />SAHAR CONSULTING<br />
  13. 13. Why should you care?<br />13<br />Conversations Groups Communities <br /><ul><li>Are taking place online right now
  14. 14. Not getting involved is like burying our head in the sand
  15. 15. Can cause irreparable damage to your brands</li></ul>SAHAR CONSULTING<br />
  16. 16. Social Media Landscape<br />14<br />It is very noisy<br />SAHAR CONSULTING<br />
  17. 17. Social Media Landscape<br />15<br />1. Communications:<br />Blogs, micro-blogs, social networking, Google, Yahoo<br />SAHAR CONSULTING<br />
  18. 18. Social Media Landscape<br />2. Collaboration:<br />Social bookmarking and discussion forums sites<br />16<br />SAHAR CONSULTING<br />
  19. 19. Social Media Landscape<br />3. Multi-media sites:<br />Multi-media sites share photos and videos<br />17<br />SAHAR CONSULTING<br />
  20. 20. Social Media Landscape<br />4. Entertainment/ Virtual sites:<br />Virtual worlds, games, online gambling and the Harry Potter World<br />18<br />SAHAR CONSULTING<br />
  21. 21. The 3 social networks most widely used<br />19<br />Linkedin<br /> Facebook<br /> Twitter<br />SAHAR CONSULTING<br />
  22. 22. Linkedin<br />Linkedin is the only professional-based network<br />Almost 49 millions members worldwide, 50% in the United States<br />Average income on Linkedin is $109,000/year<br />Fortune 500 companies are on Linkedin<br />Decision-makers and CEOs are on Linkedin<br />Connections are 1ry, 2ry and 3ry <br />Establish yourself in the Q&A forum/groups<br />LAAMA Group on LI<br />20<br />SAHAR CONSULTING<br />
  23. 23. Linkedin<br />21<br />Maximize usage of Linkedin:<br />Fill out profile completely and properly<br />Upload your picture<br />Connect with people <br />Get 3 recommendations<br />Use the event applications<br />Use the application<br />Upload samples of your work<br />Use keywords for SEO<br />Use updates feature <br />Connect to your blog<br />Establish yourself in the Q&A forum<br />Share in the groups section (you are allowed to join 50 groups at any one time)<br />
  24. 24. Linkedin (LAAMA GRP)<br />22<br />
  25. 25. Facebook<br />Facebook is the 5th most popular site among social networks<br />110 million active users <br />#1 photo-sharing site<br />6 million active groups<br />The highest ranking Fan pages are: Obama, Nutella, Dr. House and Twilight<br />Business pages exist/ads<br />23<br />SAHAR CONSULTING<br />
  26. 26. Twitter <br />Micro-blogging site that allows up to 140 characters<br />Provides updates about “What are you doing now” in real-time<br />Flexibility lies in the capability to update status from the web, IM or cell phones<br />Traffic has increased 800% in one year<br />4 million active users<br />Used by news media during Iran elections<br />The Obama Administration, WN, JetBlue use Twitter<br />24<br />SAHAR CONSULTING<br />
  27. 27. Twitter <br />25<br />SAHAR CONSULTING<br />
  28. 28. Twitter <br />26<br />SAHAR CONSULTING<br />
  29. 29. Twitter <br />27<br />SAHAR CONSULTING<br />
  30. 30. Why Social Media Matters<br />28<br />SAHAR CONSULTING<br />
  31. 31. Why Social Media Matters<br />29<br />SAHAR CONSULTING<br />
  32. 32. Statistics<br />30<br />
  33. 33. Expansion of Social Networks<br />31<br />SAHAR CONSULTING<br />
  34. 34. Demographics of Social Networks<br />32<br />Jump of Users Ages 70+<br /><ul><li>70-74 Years: 26% (‘05)- 45% (‘08)
  35. 35. 75+ Years: 17% (‘05)- 28% (‘08)</li></li></ul><li>How Can Business Be a Part of This?<br />33<br />1. Identify:<br /><ul><li>Your audience and key influencers
  36. 36. Protect against brand hijacking</li></ul>2. Listen:<br /><ul><li>Use Google alerts, RSS feeds, Twitter, email analytics, social buzz, Backtype, Trenderr, Board Reader</li></ul>SAHAR CONSULTING<br />
  37. 37. How can business be a part of this<br />34<br />3. Engage:<br /><ul><li>Comment on blogs and articles
  38. 38. Add to groups on Facebook/Yahoo
  39. 39. Offer specials/promos on FB/Twitter</li></ul>4. Promote:<br /><ul><li>After establishing relationships, PULL your audience to your services by constantly adding new, relevant and fresh content</li></ul>SAHAR CONSULTING<br />
  40. 40. In Summary<br />35<br />SAHAR CONSULTING<br />
  41. 41. NETiquettes<br />Social Media is a 2-way street<br />Politeness<br />Transparency<br />Authenticity<br />Virtual friends can be leveraged<br />Always add value<br />Build relationships/strengthen connections<br />Social networking is here to stay<br />36<br />SAHAR CONSULTING<br />
  42. 42. Social Media 101<br />Prepared by Sahar Andrade<br />SAHAR CONSULTING<br />Where Excellence Is Preferred<br /><br /><br />Twitter: @saharconsulting<br />37<br />SAHAR CONSULTING<br />