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Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot

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Social Fresh Tampa 2011
http://socialfresh.com/tampa

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Facebook Masters Training - Facebook Tactics/Content Strategy w/ Ellie Mirman of HubSpot

  1. 1. Tactical Facebook<br />Social Fresh Tampa<br />Ellie Mirman<br />Inbound Marketing Manager<br />HubSpot<br />Twitter: @ellieeille<br />
  2. 2.
  3. 3.
  4. 4. Use<br />
  5. 5. Warning<br />Results vary by business and industry<br />But, you don’t need an extraordinary number of likes to see results<br />
  6. 6. B2C is Ahead of B2B<br />Facebook Likes<br />
  7. 7. Sharing Content on Facebook<br />
  8. 8. Why Share Content?<br />Social Proof<br />Visibility<br />Virality<br />vs.<br />Jane<br />Joe<br />
  9. 9. Who Shares Content?<br />You<br />Your Fans<br />Your Readers<br />
  10. 10. What Should I Post?<br />Questions or announcements<br />Video interviews<br />Blog posts (your own & other relevant articles)<br />&<br />Landing pages for education-based offers (webinars, ebooks, etc.)<br />
  11. 11. Getting Your Content Seen<br />
  12. 12. Why “News Feed Optimization”?<br />Only 1 in 500 updates make it to the news feed*<br />*According to Facebook consultants BrandGlue<br />
  13. 13. Facebook’s Algorithm: EdgeRank<br />Source: Teach to Fish Digital Blog<br />
  14. 14. 21 Tips to Get Your Content Seen<br />
  15. 15. Post a Variety of Content<br />…to bring in a variety of users<br />(increase affinity score)<br />
  16. 16. Sex Sells andFacebookers Love Facebook<br />
  17. 17. Facebook content does well. Really.<br />
  18. 18. Respond to Comments<br />…and request feedback to increase number of interactions (increase weight score)<br />
  19. 19. Experiment with Targeting<br />
  20. 20. Post Content Regularly<br />…but not too frequently to allow for interactions (increase recency score)<br />
  21. 21. Posting Every Other Day is Best<br />
  22. 22. Post Outside of Work Hours<br />
  23. 23. Optimizing Types of Content<br />
  24. 24. Blog Articles<br />
  25. 25. Include an Image<br />VS.<br />
  26. 26. Don’t Miss the Meta Description<br />
  27. 27. Encourage Likes & Shares<br />
  28. 28. Offers<br />
  29. 29. Ask a Question<br />Question<br />Offer<br />
  30. 30. Encourage Likes & Shares<br />
  31. 31. Integrate Landing Page in Facebook<br />
  32. 32. Video<br />
  33. 33. Post Video Links Directly<br />
  34. 34. Include Links in the Description<br />
  35. 35. Images<br />
  36. 36. For Copyright or Analytics<br />Use Flickr with Facebook<br />
  37. 37. For More Interactions & Viral Effect<br />Post images directly to Facebook<br />
  38. 38. Status Updates<br />
  39. 39. Keep it Simple<br />
  40. 40. Ask Questions and Respond<br />
  41. 41. Measure What Works<br />
  42. 42. Encourage User-Generated Content<br />http://www.facebook.com/gemvara<br />
  43. 43. Encourage User-Generated Content<br />http://www.facebook.com/#!/AllThingsJeep<br />
  44. 44. Resources<br />
  45. 45. HubSpot’sFacebook Marketing Hub<br />
  46. 46. Blogs on Facebook Marketing<br />Blog.HubSpot.com<br />InsideFacebook.com<br />AllFacebook.com<br />
  47. 47. Facebook Marketing Page<br />http://www.facebook.com/#!/marketing<br />
  48. 48. Presentation Slides & Resources<br />HubSpot.com/Social-Fresh-Tampa<br />
  49. 49. Tactical Facebook<br />Social Fresh Tampa<br />Ellie Mirman<br />Inbound Marketing Manager<br />HubSpot<br />Twitter: @ellieeille<br />

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