Newsletters Design: Guidelines & Tips

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Newsletters Design: Guidelines & Tips

  1. 1. Y. AnNewsletters step 1: sign up step 2: readDesign:Guidelines & TipsPR Management & StrategiesNovemeber 7, 2012
  2. 2. Y. An 2 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies We’ll discuss print vs. online step 1: sign up step 2: read examples
  3. 3. Y. An 3 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ What is a newsletter?
  4. 4. Y. An 4 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ What is a newsletter? ▷ Distribution channels.
  5. 5. Y. An 5 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ What is a newsletter? ▷ Distribution channels. ▷ Layout & design differences.
  6. 6. Y. An 6 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. print vs. online step 1: sign up step 2: read examples
  7. 7. Y. An 7 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. ▷ Countless e-newsletters for < $200 per year. print vs. online step 1: sign up step 2: read examples
  8. 8. Y. An 8 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. ▷ Countless e-newsletters for < $200 per year. ▷ Flexibility in production times. print vs. online step 1: sign up step 2: read examples
  9. 9. Y. An 9 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. ▷ Countless e-newsletters for < $200 per year. ▷ Flexibility in production times. ▷ Measure return on investment (ROI) easier. print vs. online step 1: sign up step 2: read examples
  10. 10. Y. An 10 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. ▷ Countless e-newsletters for < $200 per year. ▷ Flexibility in production times. ▷ Measure return on investment (ROI) easier. ▷ Track readers: Newsletter --> Web site. print vs. online step 1: sign up step 2: read examples
  11. 11. Y. An 11 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. ▷ Countless e-newsletters for < $200 per year. ▷ Flexibility in production times. ▷ Measure return on investment (ROI) easier. ▷ Track readers: Newsletter --> Web site. ▷ Encourage to react & measure results. print vs. online step 1: sign up step 2: read examples
  12. 12. Y. An 12 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. ▷ Countless e-newsletters for < $200 per year. ▷ Flexibility in production times. ▷ Measure return on investment (ROI) easier. ▷ Track readers: Newsletter --> Web site. ▷ Encourage to react & measure results. ▷ Easily communicate more often. print vs. online step 1: sign up step 2: read examples
  13. 13. Y. An 13 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Benefits online newsletters ▷ Reported cost savings of 70-90%. ▷ Countless e-newsletters for < $200 per year. ▷ Flexibility in production times. ▷ Measure return on investment (ROI) easier. ▷ Track readers: Newsletter --> Web site. ▷ Encourage to react & measure results. ▷ Easily communicate more often. ▷ Ranked #3 as the most trustworthy and the least annoying. print vs. online step 1: sign up step 2: read examples
  14. 14. Y. An 14 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ Tell users what they will get. print vs. online step 1: sign up step 2: read examples
  15. 15. Y. An 15 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ Tell users what they will get. ▷ Reward users for signing up. print vs. online step 1: sign up step 2: read examples
  16. 16. Y. An 16 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ Tell users what they will get. ▷ Reward users for signing up. ▷ Preview your newsletter. print vs. online step 1: sign up step 2: read examples
  17. 17. Y. An 17 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ Tell users what they will get. ▷ Reward users for signing up. ▷ Preview your newsletter. ▷ Keep questions short and simple.
  18. 18. Y. An 18 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies sign up step 1: sign up step 2: read examples print vs. online step 1: sign up step 2: read examples
  19. 19. Y. An 19 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ The sender, to see if it is from someone they know.
  20. 20. Y. An 20 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ The sender, to see if it is from someone they know. ▷ The subject line, to see if it is of interest to them.
  21. 21. Y. An 21 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ The sender, to see if it is from someone they know. ▷ The subject line, to see if it is of interest to them. ▷ The date, to see if the communication is up to date.
  22. 22. Y. An 22 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Tips content ▷ Write an attractive subject line. print vs. online step 1: sign up step 2: read examples
  23. 23. Y. An 23 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Tips content ▷ Write an attractive subject line. ▷ Provide useful and well-written content. print vs. online step 1: sign up step 2: read examples
  24. 24. Y. An 24 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Tips content ▷ Write an attractive subject line. ▷ Provide useful and well-written content. ▷ Make content relevant to your readers. print vs. online step 1: sign up step 2: read examples
  25. 25. Y. An 25 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Tips content ▷ Write an attractive subject line. ▷ Provide useful and well-written content. ▷ Make content relevant to your readers. ▷ Offer exclusive deals. print vs. online step 1: sign up step 2: read examples
  26. 26. Y. An 26 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Tips design ▷ Keep it simple & straightforward. print vs. online step 1: sign up step 2: read examples
  27. 27. Y. An 27 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies Tips design ▷ Keep it simple & straightforward. ▷ Make good use of images, numbers & colors. print vs. online step 1: sign up step 2: read examples
  28. 28. Y. An 28 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies layout ▷ One-column. ▷ Multi-column. print vs. online step 1: sign up step 2: read examples
  29. 29. Y. An 29 out 37 Newsletters Design: Guidelines & Tips ­­— PR Management & Strategies print vs. online step 1: sign up step 2: read examples ▷ Be creative and consistent in designing and writing your newsletters. print vs. online step 1: sign up step 2: read examples
  30. 30. print vs. online step 1: sign up step 2: read examples
  31. 31. print vs. online step 1: sign up step 2: read examples
  32. 32. print vs. online step 1: sign up step 2: read examples
  33. 33. print vs. online step 1: sign up step 2: read examples
  34. 34. print vs. online step 1: sign up step 2: read examples
  35. 35. print vs. online step 1: sign up step 2: read examples
  36. 36. print vs. online step 1: sign up step 2: read examples
  37. 37. References Electronic Newsletters for Non-Profits. — Stan SkrabutThank you Email Newsletter Design:for attention. Guidelines And Examples. — Chui Chui TanY. An

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