Blog optimization adding google+ author tag

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Learn about adding an Author Tag to your blogs and increase your Digital Footprint.

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Blog optimization adding google+ author tag

  1. 1. Blog Optimization - Author Tag SEO/SEM & Search – Web Presence Optimization Andrea Berberich http://seosemadvice.com 1
  2. 2. What are Author Tags? In blended search results author photos appear next to search results  Google Plus (Google+) By connecting your Google+ account to your blog you qualify for your photo, and other links to appear in blended search results.  Benefits of Author Tags • • • Author Tags add authority Create more clickable space Attract the eye for great click through rate (CTR)  The following example shows a book author with 124 people following him in his Google+ circles, which may increase rankings. http://seosemadvice.com 2
  3. 3. Why adding an Author Tag? There are many reasons anybody who has a website and/or blog should add an Author Tag, here are a few to consider:     It improves SEO = Search Engine Optimization; i.e. Web Presence Optimization Broadens company branding and/or personal branding Enthusiasts will be able to find you i.e. Google+ 1s and will be able to follow you Having an Author Tag (rel “author”) improve the look and feel of the search results within the search engines results page (SERP)  Author Tag can be part of the structured data (schema.org) that all search engines agree to adapt and accept  Broaden your companies and/or your personal “Digital Footprint”  Differentiate a real Author from a unreal Author (spammer)  Great explanation by Matt Cutts: http://www.searchenginejournal.com/what-is-the-futureof-the-relauthor-tag/64412/ http://seosemadvice.com 3
  4. 4. Creating a Google+ Account Steps for linking a Google+ account to your company email  Gmail If you don’t have a Gmail account then create a free account. This will be your basic login for multiple Google Apps.  Google Plus Once logged in with Gmail add the Google+ app by clicking on +You (your name) at the top left of the browser window.  Company Email Address Use your company email and follow the instructions on the next page. This will create a Google Plus connection with your company domain. That’s all you need to do. Note: You can have multiple email accounts associated with your Google+ account http://seosemadvice.com 4
  5. 5. Examples of Google+ on SERPs TechTarget A single TechTarget blog author ranks on 100’s of keywords because they have created articles for 100’s of topics. Searchenignewatch.com A single Searchenginewatch blog author ranks as high due to the Google+ account and lots of followers http://seosemadvice.com 5
  6. 6. Sign in to Google Gmail Sign in to your account Click the +You link to setup Google+ http://seosemadvice.com 6
  7. 7. Create a Google+ Account  Step through the process to setup your Google+ profile http://seosemadvice.com 7
  8. 8. Create a Google+ Account con’t  Step through the Add People process. Click Continue to skip this step. http://seosemadvice.com 8
  9. 9. Create a Google+ Account con’t  Setup your profile and click Finish. http://seosemadvice.com 9
  10. 10. Create a Google+ Account con’t  Click Continue to Google+. You decide what information to make Public. http://seosemadvice.com 10
  11. 11. Adding the Author Tag Follow Steps in Option 1 for linking a Google+ account to your email  Search Google for “Google authorship option 1” Click on the 1st result and scroll down the page and click on Option 1: Link your content to your Google+ profile using a verified email address.  Click the Authorship link as shown to add yourcompany@email.com, while you are still logged in to Google+ http://seosemadvice.com 11
  12. 12. Connect Email to your Google+ Account  Add your company email address and click Signup for Authorship. This will create a connection to our company blog. http://seosemadvice.com 12
  13. 13. Validate the Google+ Account Steps to validate linking of Google+ account is you check your email  You will see this message: An email has been sent to email-account@xxx.com. Please upload a profile photo with a recognizable headshot.  Check your email for the following email and click the Verify link. http://seosemadvice.com 13
  14. 14. Check Your Digital Footprint Your Google+ profile will appear in search results. Samples below show you how powerful this association can be for your blog and/or your company  Within a few days your Google+ profile will begin to appear next to all of your blog articles in search results.  The Google+ profile can also be shown in your blog.  Google+ on search engine results page (SERP) http://seosemadvice.com 14
  15. 15. Thank you! http://seosemadvice.com Andrea Berberich http://seosemadvice.com 15

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