Internet Marketing: WebsitesBeyond DesignJessica Sloma, Vice President Client Services www.LighthouseMkt.com 656.9922 ext 102
Websites: Your 24/7 Brochure. Beyond merely an attractive and appealing website. What good is having a website if it’s not performing? Is yours? Are you being found when searched or when you’re NOT driving trafﬁc to the site? Is your site optimized?
Design: Be Consistent. Brand Integrity: The look and feel of your website should be consistent, having the same design elements as all other marketing material. Logo/Tagline Color Pallet Content Images/Photography Ensure visitors are at the right place!
Content: Be Meaningful and Relevant. Capture the visitors attention quickly. Make visitors tour-of-site easy and intuitive. Content should be meaningful for both visitors and search engines. What is your call to action?
CMS: Content Management System. If you felt your site was ever held HOSTAGE, this is for YOU! The FREEDOM to make simple edits. Save your changes and they are LIVE immediately. SEE FOR YOURSELF...
Analytics: Site Performance.Do you know how your site is performing month over month?Google Analytics is FREE.www.google.com/analytics/Reports provide: Number of Visits Average Time on Site Bounce Rate