CenterState CEo Internet Marketing for Business Presentation by Jessica Sloma Website Musts and COntent Management Systems

1. Internet Marketing: Websites
Beyond Design
Jessica Sloma, Vice President Client Services www.LighthouseMkt.com 656.9922 ext 102

2. Websites: Your 24/7 Brochure.
Beyond merely an attractive and appealing website.
What good is having a website if it’s not performing? Is yours?
Are you being found when searched or when you’re NOT driving traffic
to the site?
Is your site optimized?

3. Design: Be Consistent.
Brand Integrity: The look and feel of your website should be
consistent, having the same design elements as all other marketing
material.
Logo/Tagline
Color Pallet
Content
Images/Photography
Ensure visitors are at the right place!

4. Bright Ideas

5. Content: Be Meaningful and Relevant.
Capture the visitors attention quickly.
Make visitors tour-of-site easy and intuitive.
Content should be meaningful for both visitors and search engines.
What is your call to action?

6. CMS: Content Management System.
If you felt your site was ever held HOSTAGE, this is for YOU!
The FREEDOM to make simple edits.
Save your changes and they are LIVE immediately.
SEE FOR YOURSELF...

7. CMS: Interface

8. Analytics: Site Performance.
Do you know how your site is performing month over month?
Google Analytics is FREE.
www.google.com/analytics/
Reports provide:
Number of Visits
Average Time on Site
Bounce Rate

9. LET YOUR LIGHT SHINE
SM