Is your website as effective as it should be? Does it work for your brand or does it work against? Find out how to make your website work for you!

1. IS YOUR WEBSITE WORKING
FOR YOU OR AGAINST YOU?
Monday, April 10, 2017

3. QUESTIONS ABOUT YOUR WEBSITE’S APPEARANCE
Does your online presence reflect your business?
Does your site look like a current and prospering business?
Is your site easy to use?
Is your site ‘responsive’ — does it work well on a mobile phone
and tablet, as well as a desktop?
Does your site guide your customer to a destination?

4. COLOUR

5. TYPOGRAPHY

6. FOCUSED LAYOUT

7. LACK OF WHITE SPACE

8. TOO MANY STOCK PHOTOS

9. USE OF FLASH, BLING AND GIMMICKS

10. FAVICONS

11. ABOUT US PAGE

12. TONE OF VOICE

13. CALL TO ACTIONS

15. QUESTIONS ABOUT YOUR WEBSITE’S ROLE
Is your website modern and standards compliant?
Does your website have the right navigation?
Can your website been found on search engines?
Does your website play a part in your marketing?
Does your website have the right kind of content?

16. USE HTML CODE WHEREVER POSSIBLE

17. OPTIMISE FOR PERFORMANCE

18. LINK YOUR INTERNAL PAGES WELL

19. REWRITE URLS TO BE SHORT AND MEMORABLE

20. SPELLING AND GRAMMAR

21. DO NOT CANNIBALISE CONTENT

22. PASS THE 2.5 RULE

23. KNOW YOUR TARGET AUDIENCE

25. By publishing the right content in the
right place at the right time, your
marketing becomes relevant &
helpful to your customers, not
interruptive.

27. SEARCH ENGINE OPTIMISATION
SEO is a technical process of getting traffic from the “free”
“organic” “editorial” or “natural” search results.
• Position your website and blog content around what your
customer is searching with keywords
• Consider geo-targeting and localisation
• Create landing pages to highlight content
• Make it easy for search engines to find you

28. PAID SEARCH
PPC it's a way of buying visits to your site, rather than
attempting to “earn” those visits organically through SEO.
• You only pay when an interested person clicks
• You can reach your target consumer at the right time with the
right ad
• PPC data can inform your other marketing channels like SEO
and Remarketing

29. REMARKETING
REMARKETING is like a sales follow-up call but it’s digital
• 97% of website traffic will not convert on the first time they visit
your website.
• 15% of the traffic does come back and purchase.
• Remarketing methods are 65% lower in cost.
• Website visits increase by 300%
• Increases Brand Awareness