Digital marketing involves using digital technologies like the internet and mobile phones to market products and services. Fundamentals of digital marketing includes web development structure, online revenue models, content management systems, content and information architecture, analytics and web master tools. Web development structure refers to creating websites using markup languages like HTML and CSS. Online revenue models are the different ways businesses generate income from their websites, such as affiliate and aggregator models. Content management systems allow storing, managing and publishing content to save time and money, with popular open source platforms including WordPress, Drupal and Joomla.

1. Fundamentals Of Digital
Marketing

2. Digital marketing is an umbrella term for the marketing of products
or services using digital technologies, mainly on the Internet, but also
including mobile phones, display advertising, and any other
digital medium.
Fundamentals Of Digital Marketing :
Web Development Structure
Online Revenue Models
Content Management Systems
Content & Information Architecture
Analytics & Web Master Tool

3. Web Development Structure :
Web Development Structure which mainly refers to the non-design aspects of
creating a web site namely writing markup and coding. Few of the widely
referred mark-up languages are HTML to create structure of a website denoting
text and CSS to define the presentation of the web pages. Some key topics for
further research in this section are responsive web design, operating systems,
domain name server (DNS).
Online Revenue Models :
This is all about how a business aims to generate revenue by setting up a
website. Some of the quick browse internet models that we come across in our
day to day life are Amazon, SnapDeal, Flipkart known as Affiliate models and
Justdial, Indiamart, Magicbricks termed as Aggregator models.
Just have a quick look at different websites you browse regularly and try to
understand their way of generating income online.

4. Content Management Systems :
CMS serves as a virtual place where content can be stored, controlled,
retrieved, updated and published hence saves you time and money. Few
leading providers of CMS platforms are WordPress, Drupal and Jhoomla, all
these platforms are open source and free to subscribe, download and use.
Content & Information Architecture :
Content is like ‘Glue’ that keeps your visitors bonded to your website. A website
should be easy to browse with a clearly defined website structure. Content
writing is an art likewise a good targeted content will not only attract your
audience but also improve your site hits, keeps your bounce rate to minimal
and finally helps achieve your business objective. Therefore creating, engaging
a compelling and unique content is the most crucial aspect of digital marketing.

5. Search Engine Optimization (SEO) :
SEO is a process of getting your website visible on search engines and not just
limited to one search engine via paid or organic search results. Simply by means
of On-page and Off-page optimisation. On-page is whatever you can do on your
website and Off-page can be termed as link building elsewhere.
Analytics & Webmaster Tool :
Google analytics is a free tool available that needs to be embedded on your
website. Few paid tools available are Omniture and Site Catalyst. Additionally
webmaster tool helps recognize any malware / threats on a website as well as
alerts with warning messages to recover a problem that affects the
performance of a website.
Finally it is all about getting started and you will eventually learn as you engage
in frequent reading, exploring and using your knowledge into practice.

6. Thank You