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Scoping eCommerce Projects

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Whether you're a freelancer or an agency, scoping eCommerce projects can be tough. If you do it wrong, you could lose all your profits. Here is the key data to collect, while scoping.

Published in: Technology

Scoping eCommerce Projects

  1. 1. Scoping eCommerce Projects CHRIS LEMA, LIQUID WEB
  2. 2. Stores & Sites are different. When youbuild an online store fora customer, you’re helpingthem build a business.
  3. 3. Thelargestrisksonastoreproject Occur long before You start writing code. They all show up during scoping.
  4. 4. Thetenscoping areas The Customer The Project The Store Products Visitors Orders Demand Features Complications Hosting
  5. 5. Listen forthis phrase: “I don’t know. What doyouthink?” Multiply each instance By 5hours, minimum.
  6. 6. CUSTOMER BACKGROUND
  7. 7. Who built the current site? How did you Find them?
  8. 8. Who does the maintenance?
  9. 9. Howdoes the Store fit into The biz model?
  10. 10. Who are the approvers? Stakeholders?
  11. 11. Project BACKGROUND
  12. 12. When do you Need things To go live?
  13. 13. Can you share Your project Budget?
  14. 14. Do you have Requirements already?
  15. 15. Prioritize: -Speedofstore -SpeedofDev -Design
  16. 16. Store BACKGROUND
  17. 17. What is Broken today?
  18. 18. What feature Are you most Proud of?
  19. 19. What feature Cost you the most?
  20. 20. Are you using Other sales channels?
  21. 21. Product Details
  22. 22. How many products? Categories?
  23. 23. Are product Photos, prices & Descriptions Ready?
  24. 24. How often Do you make Updates?
  25. 25. What kinds Of products Do you sell?
  26. 26. Visitor Details
  27. 27. Do you sell To consumers? Businesses?
  28. 28. Do you also Need to support Distributors?
  29. 29. Is the store Public or do You Sell to members?
  30. 30. Howmany folks Visit the store On a daily basis?
  31. 31. Order Details
  32. 32. Howmany Orders do you Have in your system?
  33. 33. Do those Orders Need to Be migrated?
  34. 34. Do you manage Your orders yourself? Use A third party?
  35. 35. Are you using Any automated fulfillment?
  36. 36. Scale Details
  37. 37. Mostsales Inaday?
  38. 38. Mosttraffic Inanhour?
  39. 39. Anyspecial Upcoming promotions?
  40. 40. If your store Was going to Fail, what Volume of orders Would make that Ok?
  41. 41. Feature Details
  42. 42. Will you be Promoting Featured or Newproducts?
  43. 43. Do you have Specific shipping Partners you Need to support?
  44. 44. Will you be Collecting tax? Are you Using a service?
  45. 45. What payment Options do you Want to make available?
  46. 46. Complications
  47. 47. Will you be Needing Multiple Languages & currencies?
  48. 48. Will you be Selling any Subscriptions products?
  49. 49. Will you be Wanting to Offer wish List capability?
  50. 50. Do you have any Integrations We need to make Sure work?
  51. 51. Hosting Details
  52. 52. Where is the Store hosted Right now?
  53. 53. Do you need us To configure Staging & testing environments?
  54. 54. Will you need Us to train your Staff on making updates?
  55. 55. Will you need Us to test your Store for performance?
  56. 56. 40questions. The problemmost Freelancers or agencies Have is that they Don’tspend enough Time doingdiscovery.
  57. 57. Onelastresource CheckoutJenniferBourn’s courseonSelling eCommerce projects. jenniferbourn.com/ecommerce-sales/
  58. 58. CHRIS LEMA LIQUID WEB @chrislema

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