Internet Marketing for Manufacturers and Technology Businesses

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Video: Internet Marketing Lessons Learned from Rick Short, Indium Corporation and Brian Bluff, Site-Seeker, Inc.

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  • Ytd – a single blog article I wrote in 2008 attracted visititors for ove 160 different keywords containing the word B2B.
  • Internet Marketing for Manufacturers and Technology Businesses

    1. 1. What’s new in Internet marketing for manufacturing and tech businesses<br />Brian Bluff<br />President & Co-Founder<br />Site-Seeker, Inc. <br />@BrianBluff<br />brianbluff@site-seeker.com<br />315.732.9281, 11<br />
    2. 2. Agenda<br /><ul><li>Video – Lessons learned and advice from Indium Corporation’s Rick Short, Director of Marketing and Communications
    3. 3. Case Study – Marketing through the recession, Ron Wright, Corporate Sales Engineering Manager, Gear Motions, Inc.
    4. 4. New from the search engines – Google Panda’s impact on B2B manufacturers, high tech and industrial companies </li></li></ul><li>
    5. 5. How did you get here?<br />
    6. 6.
    7. 7. Twitter<br />Published<br />Print<br />Media<br />Social <br />Media<br />Tech <br />Paper<br />Published<br />Online <br />Media<br />Website<br />Blog<br />Post<br />Conference <br />Presentation<br />Market<br />Sheet<br />Intranet/ <br />eLiterature<br />White <br />Paper<br />Press <br />Release<br />Application <br />Note<br />LinkedIn<br />YouTube<br />SlideShare<br />Facebook<br />Maximize Opportunities<br />Multi-purpose Content<br />Engaging:<br /> - fans<br /> - markets<br /> - customers<br />Email<br />Campaign<br />
    8. 8. Who is your audience?<br />
    9. 9. How do prospects engage?<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. How do get it all done?<br />
    15. 15. Rick’s advice for b2b companies?<br />
    16. 16. Case Study: Marketing Through the Recession<br />
    17. 17. Yesterday Today Tomorrow<br />???<br />
    18. 18. Why Google Panda (Farmer Update) Will Blindside B2b Companies <br /><ul><li>Google algorithm update that decreased the rank of websites and pages with low quality content
    19. 19. Live 24 February, 2011
    20. 20. Impacted 12% of all us Google search results</li></li></ul><li>Indicators that a b2b company's website was impacted by Google Panda<br />2/22/11<br />68% less impressions<br />
    21. 21. Indicators that a b2b company's website was impacted by Google Panda<br />After<br />Before<br />
    22. 22. What makes b2b sites particularly vulnerable to negative consequence from Google Panda?<br /><ul><li>B2B site owners don’t monitor web analytics data
    23. 23. Non-organic traffic can mask fluctuations in lower volume organic traffic
    24. 24. Pinning minor traffic fluctuations in traffic on Panda/Farmer is tough
    25. 25. Total site traffic may have increased</li></li></ul><li>Questions!<br />Brian Bluff<br />President & Co-Founder<br />Site-Seeker, Inc. <br />@brianbluff<br />brianbluff@site-seeker.com<br />315.732.9281, 11<br />
    26. 26. Google<br /><ul><li> Influenced by:
    27. 27. Understanding SEO principles
    28. 28. Frequency of posts
    29. 29. Attention to detail</li></li></ul><li>Twitter<br /><ul><li> Influenced by:
    30. 30. Quality of content
    31. 31. Number of followers
    32. 32. Tweet volume</li></li></ul><li>LinkedIn<br /><ul><li> Influenced by:
    33. 33. Number of connections
    34. 34. Profile updates
    35. 35. Discussions created
    36. 36. Popularity of discussions (comments)</li>

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