Internet Marketing for Manufacturers and Technology Businesses

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Brian Bluff

Video: Internet Marketing Lessons Learned from Rick Short, Indium Corporation and Brian Bluff, Site-Seeker, Inc.

Business Technology

What’s new in Internet marketing for manufacturing and tech businesses Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.com 315.732.9281, 11

Case Study – Marketing through the recession, Ron Wright, Corporate Sales Engineering Manager, Gear Motions, Inc.

New from the search engines – Google Panda’s impact on B2B manufacturers, high tech and industrial companies ,[object Object]

Twitter Published Print Media Social Media Tech Paper Published Online Media Website Blog Post Conference Presentation Market Sheet Intranet/ eLiterature White Paper Press Release Application Note LinkedIn YouTube SlideShare Facebook Maximize Opportunities Multi-purpose Content Engaging: - fans - markets - customers Email Campaign

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Why Google Panda (Farmer Update) Will Blindside B2b Companies ,[object Object]

Impacted 12% of all us Google search results,[object Object]

Indicators that a b2b company's website was impacted by Google Panda After Before

What makes b2b sites particularly vulnerable to negative consequence from Google Panda? ,[object Object]

Non-organic traffic can mask fluctuations in lower volume organic traffic

Pinning minor traffic fluctuations in traffic on Panda/Farmer is tough

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Internet Marketing for Manufacturers and Technology Businesses

1. What’s new in Internet marketing for manufacturing and tech businesses Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.com 315.732.9281, 11

3. Case Study – Marketing through the recession, Ron Wright, Corporate Sales Engineering Manager, Gear Motions, Inc.

5. How did you get here?

7. Twitter Published Print Media Social Media Tech Paper Published Online Media Website Blog Post Conference Presentation Market Sheet Intranet/ eLiterature White Paper Press Release Application Note LinkedIn YouTube SlideShare Facebook Maximize Opportunities Multi-purpose Content Engaging: - fans - markets - customers Email Campaign

8. Who is your audience?

9. How do prospects engage?

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11.

12.

13.

14. How do get it all done?

15. Rick’s advice for b2b companies?

16. Case Study: Marketing Through the Recession

17. Yesterday Today Tomorrow ???

18.

19. Live 24 February, 2011