Importance of Social Media Policies - Critical Components

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Importance of Social Media Policies - Understanding Critical Components

By Crystal Smith; Senior Consultant - Integrated Media for Public Relations of Strategic Communications, LLC.

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Importance of Social Media Policies - Critical Components

  1. 1. Importance  of     Social  Media  Policies   Understanding  the  Cri8cal  Components   Presented  by:  Crystal  Smith  Senior  Consultant  –  Integrated  Media  for  Public  Rela8ons   January  11,  2012  
  2. 2. Social  Media  Opportuni8es  •  Social  media  is  evolving  fast  –  from  features   and  opportuni8es  to  privacy  concerns.     –  Gain  insight  and  communicate  with  current  and   poten8al  employees  ,  industry  peers,  resources   –  Network  with  otherwise  unknown  professionals     Copyright  2012  
  3. 3. Social  Media  Concerns  •  Legal  issues  surrounding  most  social  media   ac8vity  are  not  yet  clear.   How  will  you  protect  your     organiza2on’s  reputa2on?    •  Cri8cal  to  have  an  official  social  media  policy   as  well  as  a  social  media  plan.   Copyright  2012  
  4. 4. How  Social  Media  Affects  HR  •  Many  companies  use  social  media  for  business   purposes.  •  Employees  need  direc8on  on  how  to  best  use   social  media.      •  Ability  to  communicate  with  internal  and   external  audiences,  as  well  as  finding  new   employees  and  business  opportuni8es.   Copyright  2012  
  5. 5. How  Social  Media  Affects  HR  •  Informa8on  (whether  it’s  true  or  false)  can   spread  world-­‐wide  in  an  instant.  •  It  is  absolutely  crucial  for  any  size  business   with  employees  to  have  a  social  media  policy.    •  Being  prepared  is  essen8al  to  protec8ng  your   organiza8on  and  its  reputa8on.   Copyright  2012  
  6. 6. How  Social  Media  Affects  HR  •  Need  to  manage  informa8on  and  messages   from  employees  which  can  reach  the  media,   your  customers,  and  other  key  audiences.    •  But  it’s  not  that  simple  –  your  employees  have   certain  rights,  too.    •  Having  a  policy  already  in  place  will  help  your   organiza8on  if  it  needs  to  defend  its  decisions.   Copyright  2012  
  7. 7. Social  Media  Policies  •  Policies  and  procedures  regarding  the  use  of   social  media  sites  by  staff:     –  Include  specific  guidelines  for  online  ac8vi8es,   par8cularly  between  staff  and  current  or  poten8al   clients   –  Be  consistent  with  any  other  policies/procedures   already  in-­‐place  within  the  organiza8on   Copyright  2012  
  8. 8. Social  Media  Policies  •  Guidelines  for  your  organiza8on  and   employees’  use  of  social  media  that  upholds   the  values  and  reputa8on  of  the  organiza8on.   THINK  TWICE.  POST  ONCE.  •  Set  forth  how  the  organiza8on  will  respond  to   online  conversa8ons.   Copyright  2012  
  9. 9. Social  Media  Policies  •  Need  to  address  and  reinforce:   –  You  can  only  control  what  YOU  post.   –  Once  you  post,  its  available  to  everyone.  Forever.   –  Nothing  is  private.     Copyright  2012  
  10. 10. Social  Media  Monitoring  •  SCLLC  begins  every  social  media  engagement   with  a  social  media  audit.   –  Iden8fy  the  people  who  are  already  discussing   your  brand  and  social  media  outlets  where  your   brand  is  being  discussed.  •  Ongoing  monitoring  allows  real  8me,   immediate  response  to  online  ac8vity.   –  Social  media  plan  helps  iden8fy  when  and  how   you  should  respond.   Copyright  2012  
  11. 11. Social  Media  is  Changing  •  What  you  know  today  may  not  be  what  you   need  to  know  tomorrow.   –  Pla]orms  are  evolving   –  Laws  and  regula8ons  will  con8nue  to  adapt  •  Important  to  con8nue  learning  and  upda8ng   policies  and  procedures.   Copyright  2012  
  12. 12. Crystal  Smith  Senior  Consultant  –  Integrated  Media  for  Public  Rela8ons  

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