This document discusses how SEO (search engine optimization) can help improve a website's performance in search results and increase traffic. It provides tips for optimizing a website, such as planning a clear structure with a sitemap, using relevant keywords, monitoring performance with analytics tools, and ensuring usability. The document emphasizes that SEO requires ongoing effort to keep a website prominent among online competition.

3. Are you worried over the performance of your
website in Search Results? Or are you unsure on
what you should do to improve traffic to the website?
Well, the answer to all your questions lies in SEO.

4.  SEO or Search Engine Optimisation helps in
optimizing website and improve website’s rank in
search results.
 With better ranking, you can stay assured of more
visitors and better conversions.

5.  Website is the face of your business or
organization in the digital world. Wouldn’t you
like your website to make a solid impression?
 Having a website is not sufficient, you need
to make sure it reaches target audience. So,
you need to optimise your website and make
it SEO-friendly.

6. Get an idea what Search Engines are looking
for.
Elements that search engines do not want
include –
•Overuse of keywords
•Poor user experience
•Poor quality links to the website
These elements will hurt performance of your
website in search results.

7. Plan a clear and simple structure of your website.
Remember, hierarchy is very important for ease of
access as well as SEO.

8. To make website structure precise and clear, it is a
smart idea to create a sitemap.
With a good sitemap, visitors can easily find topics
they are looking for.
Not just visitors, prepare an XML Sitemap to
ensure search engines can easily index content on
the website.

9. Website Sitemap XML Sitemap

10. Do not miss out on meta tags and page titles.
Though these may seem small elements, they have
significant influence on search rankings. So, wisely
create unique meta tags and titles for each web
page of your website.

11.  Make a list of keywords relevant to your website
and then plan your targeted keywords.
 Understand different keyword types and their
reach.
 Remember, you need to do extensive research
for keyword selection and analyzing competitor’s
keywords is a smart idea.

13. • Use tools and platforms available for improving
and tracking the website performance.
• Register with Google Analytics and start tracking
your visitors, their behavior and performance of
your website.
• Also, register with Google Webmaster to get
information about the heath, speed and other
factors related to your website.

14. Usability plays an important role in popularity of
the website. Pay special attention to design
elements like layout, typography, images and
others that contribute to the usability of the
website.

15. SEO is not a single step activity that needs to be
performed only once. It is a process that needs to
be reviewed, updated and modified regularly.
SEO is challenging and
interesting! Concentrate
on your SEO efforts to
make sure your website
does not get lost in the
crowd on websites present
in the online world.