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Presentation for Charity web design, covering online donations functionality

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  1. 1.
  2. 2. Agenda<br /><ul><li>Introducing the Interaise CMS
  3. 3. Interaise CMS key features
  4. 4. Web marketing for charities
  5. 5. What makes a good website?
  6. 6. Getting the most out of your Web donations
  7. 7. The Intergage Experience
  8. 8. What it will cost
  9. 9. The Intergage journey</li></li></ul><li>Introducing the InteraiseContent Management System<br />Created for you to address challenges in the charity sector in an evermore engaged digital environment.<br />Interaise CMS offers:<br /><ul><li>Online Donation Functionality
  10. 10. Online Event Sponsorship Pages
  11. 11. Personalised or Targeted Fundraising Page Creation</li></li></ul><li>Interaise CMS Key Website Features<br />Standalone Donation Functionality<br />Can be built into any page of your website<br />Maximises opportunity to raise donations<br />
  12. 12. Interaise CMS Key Website Features<br />Online Event Sponsorship Page<br />Designed to Incorporate your brand<br />Built within your website<br />No third party involvement so you don’t pay<br />commission on the donations you receive!<br />
  13. 13. Interaise CMS Key Website Features<br />Personalised or Targeted Fundraising Page<br />Creation<br />Flexible Functionality<br />Can set up fund pages easily and quickly<br />Structure multiple event sponsorship<br />pages into a master fund page<br />Giftaid it<br />As standard, all our websites collect the required Gift Aid declarations and allow for Gift Aid export and reporting.<br />
  14. 14. The Intergage CMS Website Features<br />We have the complete suite of website features that you would expect to find in a market leading Content Management System.<br /><ul><li>Edit content quickly and easily
  15. 15. Email marketing tool
  16. 16. Membership/user login area
  17. 17. On-site advertising tools
  18. 18. Article management
  19. 19. Image and video manager
  20. 20. Ecommerce functionality
  21. 21. Embed social media</li></li></ul><li>
  22. 22. Web Marketing For Charities<br />Our team of Web marketing experts can help you to:<br />DRIVE more visitors to your site<br />INCREASE your charity’s brand awareness<br />OPTIMISE your Web pages for maximum conversion<br />MEASURE how effective your marketing has been<br />MAXIMISE your conversations with a social media<br />Strategy tailored to your needs<br />
  23. 23. The Social Web<br />
  24. 24. The Social Web and Marketing<br />Diagram adapted from the book “Social Media Marketing – An Hour A Day”, by Dave Evans<br />What has social media done for the market?<br />
  25. 25. Search Engine Optimisation<br />On-Page VS Off-Page <br />On-Page vs Off-Page Optimisation<br />Page Rank<br />
  26. 26. Search Engine Optimisation (SEO)<br />A cost effective way to improve your website’s natural search engine rankings, driving more relevant visitors to your site from all major search engines.<br />We can help you:<br /><ul><li>Lay the SEO onsite foundations
  27. 27. Ensure your site is fully optimised
  28. 28. Research the relevant keywords for your charity
  29. 29. Create an on going link building and social search strategy</li></li></ul><li>Pay-Per-Click Advertising<br /><ul><li>Puts your organisation in control of your online advertising
  30. 30. Only way you can guarantee page 1 rankings
  31. 31. We can manage it on your behalf or provide you with the skills
  32. 32. Help you to get the lowest cost per conversion and the highest return on investment</li></ul>Qualifying charities can receive free advertising on the Google AdWord platform with the Google Grant Scheme. We can help you apply for grants and manage your campaigns.<br />
  33. 33. Social Media<br />Why should you get involved?<br /><ul><li>Listening opportunities
  34. 34. Conversation opportunities
  35. 35. Advertising opportunities
  36. 36. Brand building
  37. 37. The conversation will go on with or without you
  38. 38. It is better to be aware of those conversations and get involved
  39. 39. You need to do so rapidly
  40. 40. You need to be genuine, honest and authentic in all your communications</li></li></ul><li>Social Media<br />How can we help<br /><ul><li>Show you how to best utilise these social media tools for your charity
  41. 41. Consult on social media strategies or manage them on your behalf
  42. 42. Help you build relationships with your supporters</li></li></ul><li>Digital PR<br /><ul><li>Improve awareness of your cause
  43. 43. Gain valuable links to your site to assist your SEO
  44. 44. Copywriters create keyword rich, highly optimised:</li></ul> - News articles<br /> - Press releases<br /> - Blogs<br /> - Features<br /> - Website copy<br /> - Podcast and Video Podcasts<br />
  45. 45.
  46. 46. Getting The Most Out Of Web Donations<br />No relationship with supporters<br />SUPPORTERS<br />
  47. 47. Getting The Most Out Of Web Donations<br />SUPPORTERS<br />
  48. 48. The Intergage Experience<br />Intergage is a digital marketing agency consisting of more than 20 bright people who are passionate about all things web.<br />We are proud to be recommended for our great client service and support<br />Intergageltd<br />
  49. 49. The Intergage Experience<br />The Intergage offering includes:<br /><ul><li>Webhosting at Rackspace
  50. 50. Software licence fee
  51. 51. 14 training workshops covering Web marketing and</li></ul> social media<br /><ul><li>Quarterly Web marketing seminars
  52. 52. Primary website domain management and renewal
  53. 53. Product updates as soon as they are launched
  54. 54. Assigned account manager as your main point of contact
  55. 55. Specialist charity-related training courses
  56. 56. Regular charity-related website bulletins
  57. 57. Bi annual website review</li></li></ul><li>The Intergage Journey<br />The journey doesn’t end when your website goes live!<br /><ul><li>Introduction
  58. 58. Website goals & objectives
  59. 59. Marketing concept & presentation
  60. 60. Design approved
  61. 61. Intergage training
  62. 62. Site Launched
  63. 63. Proactive customer website management
  64. 64. Seminars and bulletins</li></li></ul><li>Recent Charities We Worked With<br />
  65. 65. Any Questions?<br />Thanks for your time<br />