Increasing the Effectiveness  of Your Website How your website can generate and nurture ideal customer leads.
Website: Purpose? <ul><li>Credibility Piece </li></ul><ul><li>Lead Generating Tool </li></ul><ul><li>Lead Nurturing Tool /...
Website: Why is Design Important? <ul><li>Two Interview Candidates: </li></ul><ul><li>Who makes the best first impression?...
Website: Why is Design Important? <ul><li>This Guy    =   This Website </li></ul>
Website: Why is Design Important? <ul><li>This Guy    =   This Website </li></ul>
Website: Why is Design Important? <ul><li>Builds Credibility </li></ul><ul><li>Effectively navigate through the website </...
Website: Why is Content Important? <ul><li>Communicates your Unique Value Proposition (UVP)  </li></ul><ul><li>Establishes...
Website: Increasing Ideal Customer Visitors <ul><li>Without effective marketing, a website is like a billboard in a desert...
Website: Increasing Ideal Customer Visitors <ul><li>Search Engine Optimization (SEO) </li></ul><ul><ul><li>Ranking for key...
Web Lead Generation: SEO <ul><li>On-page Optimization </li></ul><ul><ul><li>Keyword placement </li></ul></ul><ul><ul><li>K...
Web Lead Generation: SEM <ul><li>Pay-Per-Click  (PPC) </li></ul><ul><ul><li>Display advertising where you pay when your ad...
Web Lead Nurturing: Sales Tools <ul><li>Once you have built an audience, stay visible, build value and keep them engaged w...
Web Lead Nurturing: Sales Tools <ul><li>Email Marketing, blogging and social media help nurture a lead from prospect to cu...
Take Aways & Tips <ul><li>Start with strong foundation: an effectively designed website  with valuable content </li></ul><...
Thank You! For more information, download our White Paper: Marketing 101: Marketing for Maximum Success What Every Small B...
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Bop Design Maximize Effectiveness Web

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How your website can generate and nurture ideal customer leads.

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Bop Design Maximize Effectiveness Web

  1. 1. Increasing the Effectiveness of Your Website How your website can generate and nurture ideal customer leads.
  2. 2. Website: Purpose? <ul><li>Credibility Piece </li></ul><ul><li>Lead Generating Tool </li></ul><ul><li>Lead Nurturing Tool / Resource Center </li></ul><ul><li>Online Retail / E-Commerce Site </li></ul>
  3. 3. Website: Why is Design Important? <ul><li>Two Interview Candidates: </li></ul><ul><li>Who makes the best first impression? Who are you more likely to take seriously? </li></ul>
  4. 4. Website: Why is Design Important? <ul><li>This Guy = This Website </li></ul>
  5. 5. Website: Why is Design Important? <ul><li>This Guy = This Website </li></ul>
  6. 6. Website: Why is Design Important? <ul><li>Builds Credibility </li></ul><ul><li>Effectively navigate through the website </li></ul><ul><li>Compels Visitors to take Desired Actions (Conversion) </li></ul>
  7. 7. Website: Why is Content Important? <ul><li>Communicates your Unique Value Proposition (UVP) </li></ul><ul><li>Establishes your firm as a thought leader </li></ul><ul><li>Compelling content retains a visitor on your website </li></ul><ul><li>Search engines love unique content </li></ul><ul><li>Valuable content leads to conversion </li></ul>
  8. 8. Website: Increasing Ideal Customer Visitors <ul><li>Without effective marketing, a website is like a billboard in a desert </li></ul><ul><li>How do you draw the right eyeballs to your website? </li></ul>
  9. 9. Website: Increasing Ideal Customer Visitors <ul><li>Search Engine Optimization (SEO) </li></ul><ul><ul><li>Ranking for keyword phrases </li></ul></ul><ul><li>Search Engine Marketing (SEM) </li></ul><ul><ul><li>Pay-Per-Click (PPC) </li></ul></ul><ul><li>Email Marketing </li></ul><ul><ul><li>Lead Nurturing </li></ul></ul><ul><ul><li>Lead Generation </li></ul></ul>
  10. 10. Web Lead Generation: SEO <ul><li>On-page Optimization </li></ul><ul><ul><li>Keyword placement </li></ul></ul><ul><ul><li>Keyword density </li></ul></ul><ul><ul><li>Meta tags </li></ul></ul><ul><ul><li>HTML code </li></ul></ul><ul><li>Off-page Optimization </li></ul><ul><ul><li>Link building </li></ul></ul><ul><ul><li>Article distribution </li></ul></ul>
  11. 11. Web Lead Generation: SEM <ul><li>Pay-Per-Click (PPC) </li></ul><ul><ul><li>Display advertising where you pay when your ad is clicked on </li></ul></ul><ul><ul><li>Google Adwords, Banner Advertising, Facebook, Yelp, etc. </li></ul></ul><ul><ul><li>More immediate results than SEO </li></ul></ul><ul><li>Pay-Per-Impression (PPM) </li></ul><ul><ul><li>Display advertising where you pay based on 1,000 impressions </li></ul></ul><ul><ul><li>Union Tribune, SDBJ, SDDT </li></ul></ul>
  12. 12. Web Lead Nurturing: Sales Tools <ul><li>Once you have built an audience, stay visible, build value and keep them engaged with: </li></ul><ul><li>Email Marketing </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media Marketing </li></ul>
  13. 13. Web Lead Nurturing: Sales Tools <ul><li>Email Marketing, blogging and social media help nurture a lead from prospect to customer. </li></ul>
  14. 14. Take Aways & Tips <ul><li>Start with strong foundation: an effectively designed website with valuable content </li></ul><ul><li>Always cater to your target market, what they value and their pain points </li></ul><ul><li>Take a holistic approach: every business is different and certain tactics will be more impactful than others </li></ul><ul><li>Most importantly, have a plan and measure results! </li></ul>
  15. 15. Thank You! For more information, download our White Paper: Marketing 101: Marketing for Maximum Success What Every Small Business Owner needs to know about building an online presence Contact: Kara Jensen [email_address] www.bopdesign.com 732.599.1904

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