Social Media – Bootstrap Marketing                      Brian Bluff                      President & Co-Founder           ...
www.site-seeker.com   © 2011 Site-Seeker, Inc.
Price                      Place   People   Promo                                 Prod                                    ...
Why you should care •  The conversation is     happening… now! •  Next-day answers are not     acceptable •  Information a...
Social Media Rules•  Listen, then listen more…•  Attract and reward rock   stars•  Control… get over it!•  Be truthful and...
Vertical                         Websites                                    Social                                    Med...
Vertical                       Websites                              Social                              Media    10,000 2...
www.site-seeker.com   © 2011 Site-Seeker, Inc.
www.site-seeker.com   © 2011 Site-Seeker, Inc.
Google is the Kingwww.site-seeker.com   © 2011 Site-Seeker, Inc.
Participating in Social Media and ignoring Search marketing and Website Analytics is                  a bad ideawww.site-s...
www.site-seeker.com   © 2011 Site-Seeker, Inc.
Blogs Support Your Search Engine Marketing Plan   Original                        Website                                 ...
SEO: What does it take to rank (organically)?  Relevance  •  Title tag  •  Keywords and     description  •  H tags  •  Con...
SEO: What does it take to rank (organically)?Credibility•  PageRank•  Incoming links are   votes of   confidence•  Links f...
SEO: What does it take to rank (organically)?Credibility•  Social Signals (Author /   Human/Social Authority)•  Twitter – ...
What has a combined Search (SEO) and     Social Media strategy meant to Site-Seeker?www.site-seeker.com                   ...
Twitter    • Influenced by:        • Quality of content        • Number of followers        • Tweet volumewww.site-seeker....
LinkedIn• Influenced by:    • Number of connections    • Profile updates    • Discussions created    • Popularity of    di...
Client Found for “Name” Searches                                           Search Terms                        May-June   ...
Stickiness                                 Sticky Rate          Visitors Staying On Site                May-June          ...
Short Form Submission                      October 2009               120 Long Forms Submitted               142 Short For...
Summary    1)  Social Media increases Search Engine brand visibility    2)  Search Marketing is easier when leveraging the...
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Social media bootstrap marketing brian bluff

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Social Media Bootstrap Marketing - Search (SEO) and Social Media are converging. Participating in Scial Media without Search, and vice-versa,

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Social media bootstrap marketing brian bluff

  1. 1. Social Media – Bootstrap Marketing Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.com 315.732.9281 x 11www.site-seeker.com © 2011 Site-Seeker, Inc.
  2. 2. www.site-seeker.com © 2011 Site-Seeker, Inc.
  3. 3. Price Place People Promo Prod Source: Romanelli Communicationswww.site-seeker.com © 2011 Site-Seeker, Inc.
  4. 4. Why you should care •  The conversation is happening… now! •  Next-day answers are not acceptable •  Information and responsiveness is expected •  Customers will tell you what they wantwww.site-seeker.com © 2011 Site-Seeker, Inc.
  5. 5. Social Media Rules•  Listen, then listen more…•  Attract and reward rock stars•  Control… get over it!•  Be truthful and real•  Strategy first, tactics secondwww.site-seeker.com © 2011 Site-Seeker, Inc.
  6. 6. Vertical Websites Social Media Drive Your Website Convert Your website is a machine…. Measure and improvewww.site-seeker.com © 2011 Site-Seeker, Inc.
  7. 7. Vertical Websites Social Media 10,000 25% 12,500 12,500 Your Website 0.75% 0.75% 0.25%1.0% 75 94 125 More Money 25% 67%www.site-seeker.com © 2011 Site-Seeker, Inc.
  8. 8. www.site-seeker.com © 2011 Site-Seeker, Inc.
  9. 9. www.site-seeker.com © 2011 Site-Seeker, Inc.
  10. 10. Google is the Kingwww.site-seeker.com © 2011 Site-Seeker, Inc.
  11. 11. Participating in Social Media and ignoring Search marketing and Website Analytics is a bad ideawww.site-seeker.com © 2011 Site-Seeker, Inc.
  12. 12. www.site-seeker.com © 2011 Site-Seeker, Inc.
  13. 13. Blogs Support Your Search Engine Marketing Plan Original Website Search Thought/ Repurpose (blog) Rank Engines Content Content Distribute Need Social Interaction Prospects Properties Brandingwww.site-seeker.com © 2011 Site-Seeker, Inc.
  14. 14. SEO: What does it take to rank (organically)? Relevance •  Title tag •  Keywords and description •  H tags •  Content •  Alt tagswww.site-seeker.com © 2011 Site-Seeker, Inc.
  15. 15. SEO: What does it take to rank (organically)?Credibility•  PageRank•  Incoming links are votes of confidence•  Links from related pages or sites•  Related anchor textwww.site-seeker.com © 2011 Site-Seeker, Inc.
  16. 16. SEO: What does it take to rank (organically)?Credibility•  Social Signals (Author / Human/Social Authority)•  Twitter – authoritative people lend their authority to pages they tweet•  ReTweets are the new links•  Facebook ?•  LinkedIn ?www.site-seeker.com © 2011 Site-Seeker, Inc.
  17. 17. What has a combined Search (SEO) and Social Media strategy meant to Site-Seeker?www.site-seeker.com © 2011 Site-Seeker, Inc.
  18. 18. Twitter • Influenced by: • Quality of content • Number of followers • Tweet volumewww.site-seeker.com © 2011 Site-Seeker, Inc.
  19. 19. LinkedIn• Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions (comments)www.site-seeker.com © 2011 Site-Seeker, Inc.
  20. 20. Client Found for “Name” Searches Search Terms May-June “Name" “Non-Name” Old Site 394 861 New Site 396 1674 Additional Traffic 2 813 (Visitors) % Increase 0.5% 94.4% # of Visitors that searched by NAME – stayed the samewww.site-seeker.com © 2011 Site-Seeker, Inc.
  21. 21. Stickiness Sticky Rate Visitors Staying On Site May-June “Non- “Non- “Name" “Name" Name” Name” Old 43.40% 20.30% 170 175 New 54.3% 28.7% 215 481 Additional Visitors Staying On Site 45 306 % Over Pervious Year 26.5% 174.9% Visitors that searched by name are now finding more value and staying on site longer.www.site-seeker.com © 2011 Site-Seeker, Inc.
  22. 22. Short Form Submission October 2009 120 Long Forms Submitted 142 Short Forms Submitted 262 Total 114.75%www.site-seeker.com © 2011 Site-Seeker, Inc.
  23. 23. Summary 1)  Social Media increases Search Engine brand visibility 2)  Search Marketing is easier when leveraging the content distribution and link power of Social Media 3)  You generate more traffic and become the expert by promoting quality content through SEO and Social Media Brian Bluff President & Co-Founder Site-Seeker, Inc. @BrianBluff brianbluff@site-seeker.comwww.site-seeker.com © 2011 Site-Seeker, Inc.

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