Is Your Blog Design Killing
Your Visitor Traffic?




Adria Richards, @adriarichards
Freshworkshops http://freshworkshops.c...
Adria Richards
Technology Trainer
@adriarichards
San Francisco, CA




                     Is Your Blog Design Killing Yo...
Today We’ll Cover
Why your blog design matters

Evaluate good blog site designs

Tools to measure blog performance
Blogs: The Good
Promote product, service or opinion

Easy, fast and low cost

Centralized location to engage
Blogs: The Bad

Oatmeal: How A Web Design Goes Straight To Hell
HTTP://THEOATMEAL.COM/COMICS/DESIGN_HELL
Bad Blog Design
Low traffic

low engagement

Low page rank
What is Beautiful Is Useful
In the main study, 588 participants asked to judge
the expected information quality of 12 webs...
3 Good Blog Designs
HTTP://CHICJONESMEDIA.COM/
HTTP://AFROBELLA.COM/
HTTP://BLOG.2HARVEST.ORG/
Making The Blog
Design

Content

Visitor Experience
5 Reasons People Surf The Internet

 1. Find answer their question

 2. Research a specific product or service

 3. Researc...
Design
The look and feel of the site plus functionality
Platforms
Wordpress

Bloggers

TypePad

MoveableType

Posterous

Tumbler
Average Blog Template
Blog Design Options
Free theme ($0)

Buy them ($30 - $200)

Custom built theme ($800-$3,000+

Or code it yourself ($0)
Content
Provide unique, value focused content that
encourages readers to link, bookmark, tweet and
share your content

Use...
Visitor Experience
How do people feel after visiting your blog?

How do they explain your blog to others?

What’s in it fo...
Tools: Measuring Traffic
Google Analytics

Compete.com

Alexa.com
Tools: Google Analytics




   HTTP://WWW.GOOGLE.COM/ANALYTICS/
Tools: Compete




  HTTP://COMPETE.COM/
Tools: Alexa




HTTP://WWW.ALEXA.COM/
Summary
Understand good site design

Image and video rich blog posts FTW!

Measure and analyze your traffic
Questions?
              Is Your Blog Design
          Killing Your Visitor Traffic?


Adria Richards
Technology Trainer
@...
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Is Your Blog Design Killing Your Visitor Traffic?

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I presented this at Blogalicious 2010 in Miami to highlight best practices for creating a site that people want to visit and return to. During the session, I did live site reviews and provided feedback on how attendees could improve their sites

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  • Is Your Blog Design Killing Your Visitor Traffic?

    1. 1. Is Your Blog Design Killing Your Visitor Traffic? Adria Richards, @adriarichards Freshworkshops http://freshworkshops.com
    2. 2. Adria Richards Technology Trainer @adriarichards San Francisco, CA Is Your Blog Design Killing Your Visitor Traffic?
    3. 3. Today We’ll Cover Why your blog design matters Evaluate good blog site designs Tools to measure blog performance
    4. 4. Blogs: The Good Promote product, service or opinion Easy, fast and low cost Centralized location to engage
    5. 5. Blogs: The Bad Oatmeal: How A Web Design Goes Straight To Hell HTTP://THEOATMEAL.COM/COMICS/DESIGN_HELL
    6. 6. Bad Blog Design Low traffic low engagement Low page rank
    7. 7. What is Beautiful Is Useful In the main study, 588 participants asked to judge the expected information quality of 12 websites. A positive judgment of the visual appeal was consistently transferred to a positive expectation of the information quality of the site SOURCE: HTTP://WWW.COMPUTER.ORG/PORTAL/WEB/CSDL/DOI/10.1109/IPCC.2009.5208678
    8. 8. 3 Good Blog Designs
    9. 9. HTTP://CHICJONESMEDIA.COM/
    10. 10. HTTP://AFROBELLA.COM/
    11. 11. HTTP://BLOG.2HARVEST.ORG/
    12. 12. Making The Blog Design Content Visitor Experience
    13. 13. 5 Reasons People Surf The Internet 1. Find answer their question 2. Research a specific product or service 3. Research your company 4. Buy a product or service 5. Entertainment
    14. 14. Design The look and feel of the site plus functionality
    15. 15. Platforms Wordpress Bloggers TypePad MoveableType Posterous Tumbler
    16. 16. Average Blog Template
    17. 17. Blog Design Options Free theme ($0) Buy them ($30 - $200) Custom built theme ($800-$3,000+ Or code it yourself ($0)
    18. 18. Content Provide unique, value focused content that encourages readers to link, bookmark, tweet and share your content Use photos and videos to bring your blog posts to life Reference other blog posts on the topic that rank well
    19. 19. Visitor Experience How do people feel after visiting your blog? How do they explain your blog to others? What’s in it for them to come back?
    20. 20. Tools: Measuring Traffic Google Analytics Compete.com Alexa.com
    21. 21. Tools: Google Analytics HTTP://WWW.GOOGLE.COM/ANALYTICS/
    22. 22. Tools: Compete HTTP://COMPETE.COM/
    23. 23. Tools: Alexa HTTP://WWW.ALEXA.COM/
    24. 24. Summary Understand good site design Image and video rich blog posts FTW! Measure and analyze your traffic
    25. 25. Questions? Is Your Blog Design Killing Your Visitor Traffic? Adria Richards Technology Trainer @adriarichards http://butyoureagirl.com http://freshworkshops.com

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