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Internal Branding

      Sheila Hirst
 Hirst Communication
Questions for Communicators

• Is brand relevant internally?
• Has it changed our jobs as internal communicators?
• What is our role in it?
Recognisable Brands
When the brand experience isn’t aligned
Four expressions of brand


    CORPORATE   PRODUCT




     EMPLOYEE   EMPLOYER
Employee Branding
Employee Branding
Employee Branding
Employee Branding
Employee Branding
Employee Branding
Employee Branding
Employee Branding
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Employee Branding