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Employer Branding Brett Minchington  defines Employer branding as “the image of the organization as a  ‘great place to work’  in the minds of  current employees   and key stakeholders in the external market ( active and passive candidates, clients, customers and other key stakeholders ).”  Employer branding is about  capturing the essence of a company   in a way that  engages  employees and stakeholders. It expresses an organization’s  "value proposition"  - the entirety of the organizations  culture, systems, attitudes, and employee relationship.
Employer Branding– Core Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Core Principles
[object Object],[object Object],[object Object],[object Object],Core Principles ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Core Principles ,[object Object],[object Object],[object Object]
Employer Brand Management Source: PiB The employer brand mix External Reputation Internal Communication Recruitment & Induction Team Management Performance Appraisal Senior Leadership Service Support Internal Measurement Systems Working Environment Reward & Recognition Learning & Development Values  and CSR Employer Brand Proposition Big Picture: Policy Local Picture: practice
A Typical Employer Branding Project Discovery Analysis, Interpretation & Creation Implementation  & Communication Measurement  Maintenance & Optimization
Discovery Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analysis,Interpretation  & Creation   Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation &  Communication Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement, Maintenance  & Optimization Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Employer Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some points about  Employer Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some points about  Employer Branding
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some points about  Employer Branding
Employer Branding Case Studies (Click on the icons below to view each case)
Employer Branding - Again How a business builds and packages its identity, from its origins and values, what it promises to deliver to emotionally connect employees so that they in turn deliver what the business promised to customers.  Definition: Liby Sartain and Mark Schumann, Brand from the Inside
Presentation Compiled By Vishal Nagda Executive – HR – Employer Branding Organization Transformation Team

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Employer branding

  • 1. Employer Branding Brett Minchington defines Employer branding as “the image of the organization as a ‘great place to work’ in the minds of current employees and key stakeholders in the external market ( active and passive candidates, clients, customers and other key stakeholders ).” Employer branding is about capturing the essence of a company in a way that engages employees and stakeholders. It expresses an organization’s "value proposition" - the entirety of the organizations culture, systems, attitudes, and employee relationship.
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  • 7. Employer Brand Management Source: PiB The employer brand mix External Reputation Internal Communication Recruitment & Induction Team Management Performance Appraisal Senior Leadership Service Support Internal Measurement Systems Working Environment Reward & Recognition Learning & Development Values and CSR Employer Brand Proposition Big Picture: Policy Local Picture: practice
  • 8. A Typical Employer Branding Project Discovery Analysis, Interpretation & Creation Implementation & Communication Measurement Maintenance & Optimization
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  • 17. Employer Branding Case Studies (Click on the icons below to view each case)
  • 18. Employer Branding - Again How a business builds and packages its identity, from its origins and values, what it promises to deliver to emotionally connect employees so that they in turn deliver what the business promised to customers. Definition: Liby Sartain and Mark Schumann, Brand from the Inside
  • 19. Presentation Compiled By Vishal Nagda Executive – HR – Employer Branding Organization Transformation Team