Many companies attempt internal branding in an ad hoc and unstructured way. Most believe some great quotes, bright decors and greens thrown in makes for internal branding. In this white paper, Browne & Mohan consultants share an approach that can be used to roll out impact making internal branding exercise.
The presentation focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate internal branding like recruitment, selection, training and development, and internal communication. It also shows the impact on Brand Performance and Brand Commitment.
A Report On The Role Of Internal Branding In Human Resources & Marketing Mana...Navitha Pereira
The report focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate Internal Branding. It also shows the impact on Brand Performance and Brand Commitment.
As leading organizations fight for top talent, employment branding is an increasingly important function of talent acquisition and recruiting. By developing an effective brand as an employer, a company can receive better and more qualified applicants, as well as to attract and retain top and/or specialized employee talent.
The presentation focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate internal branding like recruitment, selection, training and development, and internal communication. It also shows the impact on Brand Performance and Brand Commitment.
A Report On The Role Of Internal Branding In Human Resources & Marketing Mana...Navitha Pereira
The report focuses on the role of Internal Branding In Human Resources & Marketing Management. It specifically goes through the HRM practices that incorporate Internal Branding. It also shows the impact on Brand Performance and Brand Commitment.
As leading organizations fight for top talent, employment branding is an increasingly important function of talent acquisition and recruiting. By developing an effective brand as an employer, a company can receive better and more qualified applicants, as well as to attract and retain top and/or specialized employee talent.
When Employer Branding gradually receives more attention from leaders, many businesses have been making efforts to utilize modern Marketing tools and approach new communications trends with an aim to effectively approach target talents.
How's about Word-of-Mouth Marketing? Talent Brand Vietnam had a great discussion with Mr. Robert Tran about the essential values of this tool applying to Vietnam labor market.
How can you compete with best-in-class companies for standout talent? This employer branding infographic outlines what it takes to climb your way to the top. It also reveals the Fortune 500 top 5 employer brands as ranked on WilsonHCG’s Fortune 500 Top 100 Employment Brands Report.
An overview of the latest best practices and trends in employer brand measurement, helping you to identify the right metrics, linkages and and potential returns on
your employer brand marketing investments.
Corporate Communication Strategy for Staff RetrenchmentRoman Karki
This slide contains three major topics:
Corporate communication strategy for staff retrenchment
The difference in ways HR lead and PR communicate
Tools and techniques used by PR to convey the messages
Best practices in recruitment that every company should followKannan G S
Finding great candidates has always been a major challenge. If you are an employer struggling to fill your open job positions with suitable candidates, you’ve come to the right place. Here we discuss about best practices in recruitment that will help you find great candidates easier and faster.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
In today's competitive business landscape, creating a unique and compelling workspace is more important than ever. It's not just about providing a place to work; it's about fostering a culture, enhancing productivity, and leaving a lasting impression on employees and visitors alike.
When Employer Branding gradually receives more attention from leaders, many businesses have been making efforts to utilize modern Marketing tools and approach new communications trends with an aim to effectively approach target talents.
How's about Word-of-Mouth Marketing? Talent Brand Vietnam had a great discussion with Mr. Robert Tran about the essential values of this tool applying to Vietnam labor market.
How can you compete with best-in-class companies for standout talent? This employer branding infographic outlines what it takes to climb your way to the top. It also reveals the Fortune 500 top 5 employer brands as ranked on WilsonHCG’s Fortune 500 Top 100 Employment Brands Report.
An overview of the latest best practices and trends in employer brand measurement, helping you to identify the right metrics, linkages and and potential returns on
your employer brand marketing investments.
Corporate Communication Strategy for Staff RetrenchmentRoman Karki
This slide contains three major topics:
Corporate communication strategy for staff retrenchment
The difference in ways HR lead and PR communicate
Tools and techniques used by PR to convey the messages
Best practices in recruitment that every company should followKannan G S
Finding great candidates has always been a major challenge. If you are an employer struggling to fill your open job positions with suitable candidates, you’ve come to the right place. Here we discuss about best practices in recruitment that will help you find great candidates easier and faster.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
In today's competitive business landscape, creating a unique and compelling workspace is more important than ever. It's not just about providing a place to work; it's about fostering a culture, enhancing productivity, and leaving a lasting impression on employees and visitors alike.
In today's competitive business landscape, creating a unique and compelling workspace is more important than ever. It's not just about providing a place to work; it's about fostering a culture, enhancing productivity, and leaving a lasting impression on employees and visitors alike. Office interior branding plays a crucial role in achieving these objectives by transforming a mere physical space into a vibrant and distinctive environment that reflects a company's identity, values, and aspirations.
Discussion 1This week of assigned reading of the course market.docxcharlieppalmer35273
Discussion 1
This week of assigned reading of the course marketing management mainly focused on brands. It effectively discussed the marketing framework that includes key topics such as 5Cs, STP, and 4Ps. I found these concepts presented in this week of reading interest because they provide an effective focus on the brand of a firm, understand the brand image of a firm and undertake significant actions to control the risks and promote the brand recognition of a firm. It offers effective focus into the customers of a firm, company, understands the context, collaborations, and competitors of a firm (Iacobucci, 2016). It also offers to focus on the segmentation of customers, targeting and positioning, product price, and place and develop effective strategies to promote the products and enhance the brand reputation of a firm and achieve good results. It also tells the importance of a brand for the company and the different types of functions the brands serve and associations and the various types of brand strategies. It helps to gain significant knowledge into various brands and develop effective strategies to promote the brand and increase the sales of goods and services of a firm effectively and assess the quality of a brand effectively. It is noticed that the brand is a portfolio of qualities that are linked with the name of a brand. It invokes the images of the brand and enables the company to promote the brand and control the image of a brand in the marketplace. It also helps to shape a product and package, make the color and symbol of the brand logo of a firm, and reflect the products and service offerings of a firm effectively. The marketer selects the name of a brand to increase the benefits and increase communication with the customers. The brands of a firm can be local, global, co branded. It offered effective insight into the personalities of a brand, experiences of a brand affective, behavioral and intellectual, communities and strategies, and extensions. These help to gain effective knowledge into brand strategies and develop effective tactics and promote brand well.
Based on the observation of methodology following by Inter brand to evaluate the brands offering by it is effective. It is following forward methodology and offering both the local and global brands to serve customers well (Interbrand, 2020). I will improve the brand of a firm by identifying the key weaknesses in the brand, identifying personalities, customer views and services, and developing effective brand strategies. One of my favorite brands is Apple because the strategies following it are effective and reflect the products and services of it and provides benefits for the customer. The brand I hate is Redmi. The main reason I hate this brand is that methodology and strategies followed by this brand are not helpful for the customers and quality is not good.
References:
Iacobucci, D. (2016). Marketing Management. Cengage Learning.
Discussion 2
In today’s busines.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
Interior offices design is not just about creating a functional workspace; it is an opportunity to express and reinforce a company's brand identity and corporate culture. The office environment should reflect a company's values, personality, and objectives, ultimately influencing employees' experiences and the perception of clients and visitors. In this blog, we'll explore the crucial role branding and corporate culture play in interior offices, emphasizing keywords associated with interior offices design.
Interior offices design is not just about creating a functional workspace; it is an opportunity to express and reinforce a company's brand identity and corporate culture. The office environment should reflect a company's values, personality, and objectives, ultimately influencing employees' experiences and the perception of clients and visitors. In this blog, we'll explore the crucial role branding and corporate culture play in interior offices, emphasizing keywords associated with interior offices design.
Interior offices design is not just about creating a functional workspace; it is an opportunity to express and reinforce a company's brand identity and corporate culture. The office environment should reflect a company's values, personality, and objectives, ultimately influencing employees' experiences and the perception of clients and visitors. In this blog, we'll explore the crucial role branding and corporate culture play in interior offices, emphasizing keywords associated with interior offices design.
Interior offices design is not just about creating a functional workspace; it is an opportunity to express and reinforce a company's brand identity and corporate culture. The office environment should reflect a company's values, personality, and objectives, ultimately influencing employees' experiences and the perception of clients and visitors. In this blog, we'll explore the crucial role branding and corporate culture play in interior offices, emphasizing keywords associated with interior offices design.
Introduction to Internal Marketing
Definition of internal marketing
Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.
Common Internal Marketing efforts
Advantages of Internal Marketing
The concept of internal marketing
Experience brands understand that a customer’s or prospect’s path to the brand passes directly through their own people. And if those people aren’t aligned to the organization’s purpose and brand and business ambitions, there’s little chance of delivering the kind of positive experience clients will want to repeat and share.
Unlocking Success: The Key Role of Employer Branding in Top Talent Recruitmentguptashubhangi00
his engaging and informative discussion delves into the various facets of employer branding and its profound impact on the success of recruitment strategies.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Decisive and result focused professional offering 11+ years of experience in the field of IT / BPO / Media / BFS Communications, Brand Management and Marketing with experience of working with the CXOs of global organizations to build award winning brand value propositions, campaigns and lead generation / employee connect strategies. A creative thought leader, turn around manager and coach. Instrumental in creating unique brand differentiating strategies, breakthrough marketing, communications, media and PR initiatives. Developed deal making lead generation strategies for the organization and clients.
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable point of view among stakeholders on which the company depends.
Similar to Internal branding: have you got it right? (20)
Rewiring HR for WFH, Hybrid work & Future of workBrowne & Mohan
Humans working in tandem with automated robots on shopfloors is increasing. Covid 19 induced WFH is here to stay as an economic and resource strategy for many companies. Human resource (HR) departments must therefore rewire themselves to balance work between digital and human associates. HR systems will be driven by intelligence, own change management and design systems for boundary-spanning workflows, collegial support.
Studies indicate that 9 out of 10 businesses have shut down within 5 years after the death of the founder and only about 3 out of 10 survive in second generation. Most family business are designed to fail as they do not address successor planning and training, have poor risk management practices and suffer from interdependencies between the family, the business and ownership. In this paper, Browne and Mohan consultants share how successful family businesses have built resilience to stay relevant and stay resilient in challenging times.
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Good Corporate governance is a key factor in ensuring sound financial reporting and deterring misappropriations of capital and resources. Internal control and corporate governance go hand in hand. Many SME
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AI solutions are the most important component of the digital transformation of many companies. AI Startups are racing ahead to address the needs of industries. In this paper, we present the broad strategies AI startups can employ to be successful.
Government of India’s ambitious Skill India program created National Skill development council (NSDC) to create a powerful network of training ecosystem to address employment skills and support gainful entrepreneurship. Despite the best efforts of the government, partners and other agencies involved in the outcomes of Skill India program have fallen short of objectives. The problem of skilling India can’t be solved by increasing expenditure and bringing in more training partners alone. We present here the reasons for the shortfall and approaches to overcome each pain area.
In recent years, many companies are turning their back on “brand investment” and aggressively pursuing what is known as "no branding principles". In this paper, Browne and Mohan consultants recommend approaches to use "no branding" principles for their products and services
Heroes give people a character to aspire, root for and relate to in a campaign story line. Brands have realized ordinary people as hero's can be effective to promote many products/services.
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Many CEO complain they do not see the value in marketing efforts. For them we suggest to use a simple and practical framework, PCCDIO, that has worked wonders for our clients,
Is lack of SEDEX/ WRAP/SA 8000 certification hurting your business?Browne & Mohan
As global trade has expanded, companies have realized a need to implement systems to eradicate human exploitation including bonded labor, safer working conditions and right wages. Several standards have been created to support institutionaization of safer, healthy and inclusive work environment. Standards like SMETA (by SEDEX-Supplier Ethical Data Exchange), SA8000 (by Social Accountability International), WRAP (by Worldwide Responsible Accredited Production), FLA Accreditation (by Fair labour Association), etc have been pushed by the demand side of various industries. In this paper, Browne & Mohan consultants present the advantages of social compliance, how companies must prepare themselves for these standards and how they must sustain their efforts.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
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With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
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TL;DR. These are the three themes that stood out to us over the course of last month.
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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Internal Branding- have you got it right?
Sai Ram Ganapathy, Vyshakh Nair & Sagarika K.
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Introduction
Companies splurge money on fancy looking Futons in their receptions and lofty “Youtoocan” type quotes
splashed all over office area. Studies suggest that less than 50% of employees believe in their company’s
brand idea and even lesser percentage of people actively work to implement it. Many companies just
miss the beat on “Internal branding”. Merely copying ideas from some other offices or just taking some
pictures and quotes off the internet and pasting them cannot be termed as internal branding. The very
objective of attempting an internal branding exercise is to “inform, inspire and institutionalize” the
company brand and ethos into its workforce and associates.
Unfortunately, most companies pursue internal branding in an ad hoc way. Whole exercise smacks of
any purpose or meticulous planning. Moreover, many companies confuse internal branding as just
decking up their offices with granite statues, fancy furniture and wooden paneling. For us, internal
branding is a means of aligning values of the employees and the corporate brand. Internal branding has
its focal point on incumbent employees only. It helps to differentiate and achieve competitive advantage
by delivering consistent messaging to all its employees. In this regard, we see an employer brand as the
storytelling to showcase how you want your company to be perceived by market and talent brand as
the honest story of an existing employee told in tandem with corporate brand. Internal branding consists
of:
1. Imagery, artefacts, text that reflects the soul of company and what it believes it stands for
2. Process that invest in creating unique identity, reinforce and institutionalization
3. Routines that help build communities of practices at all levels
Internal branding approach
You do not need tons of $$$ to have a powerful and impactful “internal branding program. What one
needs is loads of commonsense, spiced up with little planning and salted with scientific temper. An
effective internal branding program is like cooking an elaborate turkey for homecoming. Plan in advance,
know the purpose and get your ingredients right and roast at the right temperature. Similarly, for an
effective internal branding follow these five steps.
1. Identify the Purpose
2. Ensure consistency
3. Unified communication
4. 3E alignment
5. Run a limited trail; get feedback, make changes, and roll out
1.Identify the Purpose
Internal branding could be to communicate vision, values and cultural aspects to employees and visitors
to the premises. Images, quotes and artefacts are used to inform the employees of what the company
believes in and is seen practising. Internal branding is also about alignment and re-calibration of what
the company perceives itself and what it wants to be seen as. Internal branding is a process to keep
everyone in the company to embrace the “soul” of the brand and live enshrining it. Internal branding
may also be used to drive a specific behaviour in employees or whenever the brand is repositioned. For
example, companies that are looking at repositioning themselves or are realigning their company’s vision
to celebrate reaching a milestone or to launch new products or services. Companies may pursue internal
branding to increase employee participation or decrease employee fear about impending changes.
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2.Ensure Consistency
While internal branding is all about what values, personality and culture you want to enshrine and
institutionalize, it must be consistent with what your external branding is all about. If you have
communicated change in direction from a service provider to an advisor to the external world, it is also
important to sell the same positioning internally. Consistency between internal and external helps change
the behaviour match to what is being promised to the world. Consistency is also required across all the
artefacts, images, signage, and fonts used within the company and the process. Standardize moments
of experience to offer a consistent visual experience. However, to meet the specific “utilitarian” objectives
of a physical space, customizations may be made in the periphery while retaining the “core elements”.
3.Unified Communication
Internal branding is beyond internal communications. It includes training, leadership practices, R&R
programs, recruitment practices, CSR & sustainability programs and so on. Internal branding must inform
employees the way they must approach the job, and how to work with clients and partners. It is also to
ingrain the brand vision in their minds and support the brand in every act of theirs. Internal branding is
not just HR or marketing related affair, but involves every department of the whole company. A
successful internal branding must pique interest, invite participation and accelerate institutionalization.
In order to achieve this it is necessary to create an internal theme. Evaluate the theme for its
communication value. Check whether it is brief, is it specific, is it relevant, does it communicate, and
visualize your theme? The theme that is selected should address all of the above questions to be effective
in serving its purpose. The chosen communication theme must highlight the business value,
organizational culture, and innovation, impressions of products or services. Communication tools should
aim at getting the Key message, supporting messages, and moments of truth across all material. Tools
may include table top calendars, Post-it boards, corporate envelopes, letter heads and other materials.
Messaging should be inclusive to reach out to associates with disabilities. Create inclusive aural, visual,
and special needs communication platforms to reach out to all associates. Corporate jingles, specially
designed ramps, and Braille signages must be invested. Communication must be race, gender and
ethnicity agnostic.
4. 3 E’s alignment
Internal branding efforts must be validated to include economy, environmental, and ergonomic
considerations. Branding ideas must be effective but also be measured against the cost. Assess the
investment and impact of each feature of branding exercise and rationalize based on budgets and
affordability. Materials and props that are used for internal branding may have significant environmental
impact. Fancy looking PoP or other high lead content-based artefacts may harm the employees in the
long run. Evaluate the branding efforts from the carbon foot prints and green considerations. Explore
native cultural artefacts and methods that may be alternately used to support the local economy and
environment. Explore maximizing natural lighting that could be used to save the environment and
appropriate props to reduce ecological impact. Consider deft use of locally available material like
bamboo, coir and other materials to embrace and celebrate local culture. Branding ideas must also be
looked at from ergonomics perspectives. Does additions obstruct movement of people in the office.
Does it blend with the way people work? Functional alignment, directional alignment, utility, longevity,
line of visibility is some of the areas that need be addressed.