HR is the New PR
What HR Does Do?
What HR Does for Business?
What About?  <ul><li>Public Relations  </li></ul><ul><li>Marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Brandin...
Some Background. . . Public relations (or PR) is a field concerned with maintaining public image for high-profile people, ...
HR is the New PR Your Brand Industry Candidate Community Employee
Community <ul><li>Essential </li></ul><ul><li>Local or Global </li></ul><ul><li>Networking </li></ul><ul><li>Public Opinio...
Industry
Candidate vs. Employee <ul><li>Internal </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Employment Surveys ...
The Leaky Bucket
HR Touch Cycle
Choreograph Touches <ul><ul><li>HR Touch Points. . .  </li></ul></ul><ul><ul><ul><li>On boarding </li></ul></ul></ul><ul><...
Listen & Watch <ul><li>Observations </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Social Media  </li></ul></ul>...
Reinforce Behaviors <ul><li>Engagement </li></ul><ul><ul><li>Accommodations </li></ul></ul><ul><ul><li>Empowerment </li></...
Evaluate & Expand <ul><li>ROI </li></ul><ul><li>Effectiveness </li></ul><ul><li>Brand Impact </li></ul><ul><li>Pilot  </li...
Brand--YOU Your Brand Community Industry Your Competition Potential Clients
Product Marketing <ul><li>Determining Value. </li></ul><ul><li>Product Differentiation?  </li></ul><ul><li>Segmentation, N...
Team Effort HR + PR + Marketing = Business/Personal Branding Success
More about the Speaker <ul><li>Jessica Miller-Merrell </li></ul><ul><li>www.blogging4jobs.com </li></ul><ul><li>405.343.57...
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HR is the New PR

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Public Relations isn't just for PR anymore. HR or Human Resources can leverage PR and Marketing tactics to engage candidates, employees, and their management team to drive change within their organization in addition to growing an external brand presence.

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  • Average employee tenure is 18 months.
  • HR is the New PR

    1. 1. HR is the New PR
    2. 2. What HR Does Do?
    3. 3. What HR Does for Business?
    4. 4. What About? <ul><li>Public Relations </li></ul><ul><li>Marketing </li></ul><ul><li>Advertising </li></ul><ul><li>Branding </li></ul>And How Does this Impact HR?
    5. 5. Some Background. . . Public relations (or PR) is a field concerned with maintaining public image for high-profile people, organizations, or programs .
    6. 6. HR is the New PR Your Brand Industry Candidate Community Employee
    7. 7. Community <ul><li>Essential </li></ul><ul><li>Local or Global </li></ul><ul><li>Networking </li></ul><ul><li>Public Opinion </li></ul>
    8. 8. Industry
    9. 9. Candidate vs. Employee <ul><li>Internal </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Employment Surveys </li></ul></ul><ul><li>External </li></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Traditional Media </li></ul></ul><ul><ul><li>Employment Branding </li></ul></ul>
    10. 10. The Leaky Bucket
    11. 11. HR Touch Cycle
    12. 12. Choreograph Touches <ul><ul><li>HR Touch Points. . . </li></ul></ul><ul><ul><ul><li>On boarding </li></ul></ul></ul><ul><ul><ul><li>Training </li></ul></ul></ul><ul><ul><ul><li>Hiring/Recruiting </li></ul></ul></ul><ul><ul><ul><li>Exit Interviews </li></ul></ul></ul><ul><ul><ul><li>Mediation </li></ul></ul></ul><ul><ul><ul><li>Litigation </li></ul></ul></ul>
    13. 13. Listen & Watch <ul><li>Observations </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Listening Meetings </li></ul></ul><ul><ul><li>Skip Level </li></ul></ul><ul><ul><li>MBWA </li></ul></ul>
    14. 14. Reinforce Behaviors <ul><li>Engagement </li></ul><ul><ul><li>Accommodations </li></ul></ul><ul><ul><li>Empowerment </li></ul></ul><ul><ul><li>Merit Builder </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Video </li></ul></ul>
    15. 15. Evaluate & Expand <ul><li>ROI </li></ul><ul><li>Effectiveness </li></ul><ul><li>Brand Impact </li></ul><ul><li>Pilot </li></ul>
    16. 16. Brand--YOU Your Brand Community Industry Your Competition Potential Clients
    17. 17. Product Marketing <ul><li>Determining Value. </li></ul><ul><li>Product Differentiation? </li></ul><ul><li>Segmentation, Niche. . . </li></ul><ul><li>Who am I? </li></ul>
    18. 18. Team Effort HR + PR + Marketing = Business/Personal Branding Success
    19. 19. More about the Speaker <ul><li>Jessica Miller-Merrell </li></ul><ul><li>www.blogging4jobs.com </li></ul><ul><li>405.343.5751 </li></ul><ul><li>[email_address] </li></ul><ul><li>@Blogging4Jobs </li></ul>

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