The document provides guidance on employer branding best practices. It discusses researching a company's current brand, competitors, and target talent. Stakeholders like marketing, employees, and leadership should partner to develop a unique branding message. Content like infographics and stories about employees can then be shared on social media and a careers page. Analytics should measure branding goals and success, and candidates should receive a positive experience to spread goodwill about the brand. Overall, the key is differentiating a company's authentic culture from competitors through original stories and employees.
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Employer branding - the art of effectively communicating an organization's talent strategies - requires a unique approach with the evolution of social media. Click through to see how organizations have simply leveraged their assets as talent magnets to attract quality professionals on LinkedIn.
See the full Most InDemand Employers list: http://linkd.in/16NfLvj
Find the secrets to InDemand success on the LinkedIn Talent Blog: http://linkd.in/1ebmLY0
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
Recruiting is harder than ever but if you have a company culture and a brand that is woven throughout your company then you can alleviate a lot of the frustration and cost. In addition to that it will help with retaining those top employees.
Employer Branding:
1- What Is It?
2- How To Develop An Employer Brand
3- Enhancing An Employer Brand
From the first point of contact until the hire the employer brand is being showcased to candidates. How is your employer brand being interpreted by the public?
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
A brand is made up of intangibles – perceptions, feelings and associations that exist in one’s state of mind. The ultimate goal of any branding effort is to create a loyal customer base. In the case of employer branding, that customer is the employee. An employer brand refers to the perceptions key stakeholders, and more specifically current and potential employees, have of your organisation.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
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Originally presented to the Austin Human Resource Management Association for its Stepping Stones program, which prepares senior HR professionals for their next elevation into management or strategy, this program looks at the People, Processes and Tools required, in detail, for each stage of the Integrated Talent Management lifecycle.
human resource management
employer branding
What is employer branding?
The process of employer branding
the scope of employer branding
Examples of employer branding
why is employer branding required?
In this webinar, LinkedIn's Dina Medeiros discusses the value of employer branding and how that can help you secure top talent.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Lately, the term ‘employer branding’ has flooded corporate vernacular. Every respectable company seems to be incorporating an employer branding strategy. Leaders are figuring out ways to push it up on their priority list. The race to be ‘the best place to work’ is getting crowded each day. Here are some of the best practises companies ought to undertake to establish a strong employer brand and hence attract the best talent to their company.
Employee Value Proposition. How and why your EVP plays a critical role in you...N. Robert Johnson, APR
Companies with a clear and differentiated employee value proposition outperform their competitors. In this 30+3 Webinar, we take a quick look at ways to develop a clear and differentiated EVP.
Get Em Keep Em Grow Em: a Texas BBQ of Integrated Talent ManagementDan Medlin
Originally presented to the Austin Human Resource Management Association for its Stepping Stones program, which prepares senior HR professionals for their next elevation into management or strategy, this program looks at the People, Processes and Tools required, in detail, for each stage of the Integrated Talent Management lifecycle.
Is your company considered a great place to
work? In today’s competition for top talent, your reputation as an employer is a key factor in whether a candidate will take your job – or leave it.
The bottom line impact is real: a strong talent brand reduces cost per hire by up to 50% and lowers turnover rates by 28%.
The New Face of HR: Are you Ready for Employee Advocacy?MOO
The way you feel about where you work has an effect on the way you talk about it too. This means that happy employees become cheerleaders and advocates for a brand, while the not-so-happy ones, well, you know the rest… Get your pom-poms ready and register for our webinar on how to create and empower employee advocates.
We’ve teamed up with Human Resources expert and author JoAnn Corley to explore the emerging relationships between marketing and human resource departments and share the ins and outs of employee advocacy.
In this webcast you’ll learn:
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Index of useful facts and figures
Recruiting leaders often call the shots with
employer brand – 61% either own it outright or
co-own it with another function like marketing.3
No matter where the buck stops, we’ve found
companies with strong talent brands have
these three things going for them: buy-in
from the C-suite, data to support their case,
and strong cross-functional teamwork.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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2. So, Who Is
This Guy?
Shawn Rogers
Strategic Sourcing Specialist,
Recruiter,
Employer Branding
enthusiast,
All around nice guy
3. • What is employer branding and why is it
important?
• Research!
• Who to partner with?
• Success and Analytics
• Content
• Best Practices (good ones, anyway)
What we will cover…
4. What is
Employer
Branding?
Employer branding is
the process of
promoting a company,
or an organization, as
the employer of choice
to a desired target
group, one which a
company needs and
wants to recruit and
retain.
Source: http://en.wikipedia.org/wiki/Employer_branding
5. In today’s talent market, a strong brand is a
crucial component in attracting the right
talent to your open jobs.
6. “OK OK… I get it… branding is
important…..
So where do I start?
7. Learn
about your
current
brand.
Look at your company
‘Careers’ page from a
candidate’s point of view.
Google your company
name.
Search your company
name on LinkedIn,
Twitter, Facebook, and
other social media sites.
Glassdoor.com - What are
employees (current or
former) saying about your
company? Overall image?
8. Who do you want to hire?
• Look at hiring plans
• Speak to hiring managers
• Speak to employees
10. Engage
Your
Employees
Conduct 1:1 interviews
or focus groups with
your employees:
• Why did they choose to work
for your company?
• What keeps them?
• What do they value most in
an employer?
• Where do they hang out
online?
• Where do they look for
information when researching
companies?
13. Research
Your
Competitors
• Research job boards and search
engines for job postings of target
roles in the locations you will be
hiring.
• Look at past employees who quit
your company in the past year.
Where do they work now?
• Add all of these companies to
your list of competitors
14. Research
Your
Competitors
• Check out the Career and
social media pages of
these competitor
companies and look for
themes in their branding
efforts.
• What messaging are they
using to attract talent?
• Are there any similarities
between them? Between
your company's brand and
theirs?
15. Research
Your
Competitors
• The purpose here is to
ensure that your brand
messaging is
differentiating your
company from other
companies that are
competing with you for
the same talent. Your
company needs to stand
apart from the competition
while speaking directly to
what your target talent
values.
18. Your
Employees!!
• Your brand IS your employees
• Engaging your employees to participate in branding efforts
makes your brand authentic and interesting to their networks
and peers.
• Start by identifying your current brand ambassadors:
• Employees who speak at professional events, conferences, etc.
• Employees who are active on social media
20. Data and
Analytics
• What is the goal of your
branding efforts?
• More/better/faster hires?
• More company followers
on social media?
• How are you going to
measure success?
21. Data and
Analytics
Your Applicant Tracking System
(ATS) - Measure applicant activity by
monitoring your ATS and report on
applicant numbers, time to hire, source of
hire, etc.
Google Analytics - Measure the amount
of traffic coming to your Careers site and
where it is coming from with Google
Analytics. This way you can learn the best
sources of where your candidate flow are
coming from and adjust your branding
efforts accordingly.
Social Media - Measure your company
social media page followers and
engagement through your corporate
accounts and analytics available through
your social media tools.
23. • Use the information you
collected from your current
employees as well as your
competitors to create your
company’s unique branding
message.
• Engage your
Marketing/Communications
teams in crafting this
message.
25. Sharing
Content
• Social media - LinkedIn, Twitter,
Google+, Facebook, Instagram,
Pinterest, Tumblr, etc. - choose
the most relevant ones to your
audience.
• Share content from your industry
that would interest your
audience. Use an RSS reader
like “Feedly” to curate content
• Create a sharing schedule using
social media management tools
like Buffer or Hootsuite
26. Careers
Page
• Have information about your
benefits/perks on your Careers
page (both external site and
LinkedIn)
• Mention what benefits/perks your
company offers - e.g.: free lunch,
“take your dog to work day”, extra
PTO, etc.
• Use pictures and videos of your
REAL employees on the Careers
page… no stock photos.
• Link to your social media accounts –
have an embedded feed of your
Twitter/Instagram.
27. A Few More Notes On
Employer Branding
• You cannot copy another company’s brand – every
company culture and brand is unique.
• Not all branding techniques and best practices work
for every company – research and experiment!
• Results of branding efforts are not immediate – long-
term strategy.
29. Be
Original!
• The main point in
researching your
competitor employer
brands is to make sure
you are differentiating
yours from theirs
• Ex: every company offers
career development and
training opportunities – show
how your employees are
using this opportunity
• Tell original stories about
your real employees to
differentiate
30. Candidate
Experience
• It is important for your brand to
provide a positive experience for
all candidates (successful and
unsuccessful)
• People spread information about
your company through word of
mouth
31. Candidate
Experience
• Have a stellar application
process –
• Easy and painless - test your
application process and work with
your ATS vendor to strengthen it
• Mobile optimized Careers site?
• Respond quickly to candidates, let
unsuccessful ones know when they
are out of the running and show
appreciation for their interest.
Provide all candidates with the
most positive experience possible.
32. Onboarding
• It is important to have a robust
onboarding program to integrate new
hires into your culture.
• Provide new hires with the tools
necessary to be brand ambassadors for
your company.
• Explain your brand message to them
and let them know how they can get
involved.
• Offer help with their LinkedIn profile
and training on using and sharing your
content with their networks on social
media sites like Twitter and LinkedIn.