This document discusses evaluating the brand value of healthcare entities. It begins with an overview of healthcare affiliations between large brand name healthcare systems and local entities. It then discusses what comprises a healthcare brand in terms of reputation, quality, and benefits to the healthcare system. The document outlines reasons to value healthcare brands, such as for resource allocation, negotiating affiliations, and strategic decision making. It explores various brand valuation methodologies including the relief from royalty method, corroborative methods, and issues that can arise. Finally, it briefly discusses evaluating the strength of a healthcare brand.
Recruitment & Retention Plan: A Sample Strategy PresentationMarwah Zagzoug, PhD
The document outlines a trial enrollment strategy and patient recruitment plan for a clinical trial comparing ZOCOR and Lipitor in patients with high cholesterol. The trial is currently under-enrolled, with only 2 patients enrolled out of a goal of 10. Various recruitment methods like advertising and outreach are proposed to boost enrollment. Barriers to recruitment and retention like patient burden and lack of communication are identified, along with strategies to improve participation like transportation assistance and regular contact with patients.
Effective Healthcare Data Governance Strategy Propels Data TransformationHealth Catalyst
Data governance often has negative connotations, such as contention, complexity, or tedium. In addition, the challenges associated with effective data governance—including breaking down long-existing data silos, a lack of trust in the data, and executive buy-in—can further thwart progress. There are, however, better ways to perform healthcare data governance. Join this webinar with Phillip Rowell, Vice President of Clinical and Business Intelligence at Carle Health and Bryan Hinton, Chief Technology Officer at Health Catalyst, to learn how proven approaches and a shared vision for data governance allow health systems to maximize data, their greatest asset.
Participants will learn the following:
• The common pitfalls of data governance and how to address them.
• How to use the momentum from the data procurement stage to develop an effective data governance strategy.
• The positive results health systems can achieve from effective data governance.
Accenture Applied Intelligence in Pharmacovigilanceaccenture
Accenture provides end-to-end pharmacovigilance services from proof of concept to ongoing partnerships. This includes pharmacovigilance strategy, operations, technology, and consulting services. Accenture has experience implementing safety databases and processing over 1.5 million cases annually across multiple languages. They are also developing new technologies like INTIENT Pharmacovigilance Platform to accelerate industry goals through applied intelligence and automation.
What if your finance organization had a faster, simpler way to transform operational transactions into meaningful insight? View this slide deck with Workday and KPMG as we explore new technologies and solutions for streamlining the analysis of vast amounts of data in the changing world of finance.
Telehealth and telemedicine have been widely used to deliver healthcare services like patient/clinician contact, disease prevention and curative care, advice, reminders, education, monitoring, and remote admissions. This presentation covers
- What is Telehealth
- Difference between Telehealth and Telemedicine
- The market of Telehealth
- The problem/need gap it solves
- The attitude of clinicians and patients towards Telehealth
- Telehealth benefits and limitations
- Telehealth services/modalities
- Adoption stages
- Telehealth Case study
The document outlines a seven-step approach to building a clinically integrated network (CIN). The steps include: 1) gathering interested stakeholders; 2) creating a value proposition; 3) developing governance and participation agreements; 4) selecting quality measures; 5) recruiting physicians; 6) measuring and improving programs; and 7) engaging payers. The goal is to improve access, health outcomes, and value through clinical integration and care coordination across providers.
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Recruitment & Retention Plan: A Sample Strategy PresentationMarwah Zagzoug, PhD
The document outlines a trial enrollment strategy and patient recruitment plan for a clinical trial comparing ZOCOR and Lipitor in patients with high cholesterol. The trial is currently under-enrolled, with only 2 patients enrolled out of a goal of 10. Various recruitment methods like advertising and outreach are proposed to boost enrollment. Barriers to recruitment and retention like patient burden and lack of communication are identified, along with strategies to improve participation like transportation assistance and regular contact with patients.
Effective Healthcare Data Governance Strategy Propels Data TransformationHealth Catalyst
Data governance often has negative connotations, such as contention, complexity, or tedium. In addition, the challenges associated with effective data governance—including breaking down long-existing data silos, a lack of trust in the data, and executive buy-in—can further thwart progress. There are, however, better ways to perform healthcare data governance. Join this webinar with Phillip Rowell, Vice President of Clinical and Business Intelligence at Carle Health and Bryan Hinton, Chief Technology Officer at Health Catalyst, to learn how proven approaches and a shared vision for data governance allow health systems to maximize data, their greatest asset.
Participants will learn the following:
• The common pitfalls of data governance and how to address them.
• How to use the momentum from the data procurement stage to develop an effective data governance strategy.
• The positive results health systems can achieve from effective data governance.
Accenture Applied Intelligence in Pharmacovigilanceaccenture
Accenture provides end-to-end pharmacovigilance services from proof of concept to ongoing partnerships. This includes pharmacovigilance strategy, operations, technology, and consulting services. Accenture has experience implementing safety databases and processing over 1.5 million cases annually across multiple languages. They are also developing new technologies like INTIENT Pharmacovigilance Platform to accelerate industry goals through applied intelligence and automation.
What if your finance organization had a faster, simpler way to transform operational transactions into meaningful insight? View this slide deck with Workday and KPMG as we explore new technologies and solutions for streamlining the analysis of vast amounts of data in the changing world of finance.
Telehealth and telemedicine have been widely used to deliver healthcare services like patient/clinician contact, disease prevention and curative care, advice, reminders, education, monitoring, and remote admissions. This presentation covers
- What is Telehealth
- Difference between Telehealth and Telemedicine
- The market of Telehealth
- The problem/need gap it solves
- The attitude of clinicians and patients towards Telehealth
- Telehealth benefits and limitations
- Telehealth services/modalities
- Adoption stages
- Telehealth Case study
The document outlines a seven-step approach to building a clinically integrated network (CIN). The steps include: 1) gathering interested stakeholders; 2) creating a value proposition; 3) developing governance and participation agreements; 4) selecting quality measures; 5) recruiting physicians; 6) measuring and improving programs; and 7) engaging payers. The goal is to improve access, health outcomes, and value through clinical integration and care coordination across providers.
Why is physician engagement strategically important? How can you design a strategy that is laser-focused on increasing clinical demand by ensuring your medical staff is aligned?
This presentation highlights key data, a framework for focusing your efforts with an aim statement and developing a programmatic approach to physician engagement.
Linking Clinical and Financial Data: The Key to Real Quality and Cost Outcome...Health Catalyst
Since accountable care took the healthcare industry by a storm in 2010, health systems have had to move from their predictable revenue streams based on volume to a model that includes quality measures. While the switch will ultimately improve both quality and cost outcomes, health systems now need the capability of tracking and analyzing the data from both clinical and financial systems. A late-binding enterprise data warehouse provides the flexible architecture that makes it possible to liberate both kinds of data to link it together to provide a full picture of trends and opportunities.
The benefits of being a principal investigatorDan Sfera
This document outlines the benefits of physicians serving as Principal Investigators (PIs) in clinical research. Only 15% of doctors participate as PIs, and 90% of those who do a first study do not do another. Serving as a PI plays an important role in raising public awareness of research and makes patients more likely to enroll in studies. PIs can participate in academic research funded by grants or industry-sponsored research developed by sponsors. Benefits include control over academic research, access to industry research unaffected by budgets cuts, and potential to supplement private practice income significantly as PIs can earn $500,000 annually from research in addition to their private practice salaries.
Drive Healthcare Transformation with a Strategic Analytics Framework and Impl...Frank Wang
This document discusses driving healthcare transformation through developing an analytics strategy and implementation plan. It covers developing an analytics framework that aligns analytics capabilities with enterprise goals. The framework includes business context, stakeholders, processes/data, tools/techniques, team/training, and technology. It also discusses assessing the current state, identifying gaps, and executing a strategic plan to ensure analytics support quality improvement and performance goals.
Value-Based Purchasing in healthcare is here to stay. Though the industry has come to terms with this reality, there are still more updates and changes than most of us can keep up with. In a world of accountable care, quality measures, shared savings, and bundled payments, everyone seems to have more questions than answers.
Bobbi Brown, Vice President, Financial Engagements outlines the latest announcements on Value-Based and how to prepare your organization for success in this new reality. Having previously worked in healthcare administration and finance for Kaiser, Sutter, and Intermountain, Bobbi is no stranger to translating complex legislative requirements for complex health systems.
Bobbi discusses the various programs offered by CMS, in particular:
What the programs are
How these programs are measured
What the current incentives are
Results of the programs to date
Organizational changes needed for the shift in programs
- Kaiser Permanente is deploying the Epic electronic health record system across its integrated health care delivery network, which includes 32 hospitals, over 430 medical offices, and serves 8.5 million health plan members.
- The deployment, called Kaiser Permanente HealthConnect, is the largest civilian implementation of an electronic health record in the world.
- HealthConnect uses standardized clinical vocabularies like SNOMED-CT and LOINC to encode patient data, which enables improved clinical documentation, decision support, and analysis of outcomes and costs.
PYA Senior Consultant Kathryn Culver presented "Fundamentals of Healthcare Valuation" before the Tennessee Society of Certified Public Accountants (TSCPA). The presentation:
Provided a healthcare valuation overview.
Discussed healthcare valuation approaches.
Covered healthcare valuation considerations and trends.
Rare Disease Centres of Excellence Webinar May 5, 2022
Christopher McMaster/Etienne Richer, CIHR Institute of Genetics
Craig Campbell, Department of Pediatrics, Western University
Domenica Talarico, European Reference Networks
Matt Bolz-Johnson, WHO-RDI Global Rare Disease Network
This webinar will focus on the technical and practical aspects of creating and deploying predictive analytics. We have seen an emerging need for predictive analytics across clinical, operational, and financial domains. One pitfall we’ve seen with predictive analytics is that while many people with access to free tools can develop predictive models, many organizations fail to provide a sufficient infrastructure in which the models are deployed in a consistent, reliable way and truly embedded into the analytics environment. We will survey techniques that are used to get better predictions at scale. This webinar won’t be an intense mathematical treatment of the latest predictive algorithms, but will rather be a guide for organizations that want to embed predictive analytics into their technical and operational workflows.
Topics will include:
Reducing the time it takes to develop a model
Automating model training and retraining
Feature engineering
Deploying the model in the analytics environment
Deploying the model in the clinical environment
A new dental patient will generate a minimum of $4500 in their lifetime at a practice. That doesn't include referrals. Since all practices incur attrition, every Dental Practice needs to generate between 24-50 new patients per month. This presentation will give dental marketers the tools to achieve this goal.
Mapping Your Planning Journey with Adaptive InsightsWorkday, Inc.
This document provides an overview of Adaptive Insights' financial and workforce planning solutions and the customer journey for implementing them. It discusses how Adaptive Insights can help organizations improve planning processes, increase collaboration, accelerate planning cycles, and provide more strategic insights. The customer journey is broken into phases focusing initially on processes, people, and basic models before expanding to include more advanced modeling, additional data sources, and broader organizational usage. Demo examples are provided of customers who realized increased efficiency, faster planning cycles, and better visibility through their Adaptive Insights implementation.
This document discusses the anatomic conditions and morphologic variations of root canal systems and their impact on endodontic treatment success. It describes the components of root canal anatomy including the pulp chamber, root canal orifice, apical anatomy, accessory canals, buccolingual width and curvature. It also discusses classifications of root canal morphology and general considerations for treatment. Specific anatomic features like C-shaped canals, developmental anomalies and blunder buss canals are examined. The document emphasizes the importance of understanding root canal anatomy to optimize instrumentation and obturation.
Healthcare Industry Highlight: Revenue Cycle ManagementCascadia_Capital
In our most recent Healthcare Industry Highlight Report on Revenue Cycle Management, we outline the trends driving consolidation and increased market activity and make predictions on the outlook and future of the RCM ecosystem.
Decentralized Clinical Trials: Collaboration to Accelerate AdoptionCraig Lipset
The document discusses decentralized clinical trials (DCT) and the need for collaboration to accelerate their adoption. It defines DCT and outlines their 17-year history prior to the COVID-19 pandemic accelerating their use. In 2020, surveys found most sponsors and CROs increasing DCT and most participants experiencing changes due to the pandemic. The document advocates for pairing the right decentralized methods and tools to each study and identifies barriers to adoption like regulatory issues. It proposes a Decentralized Trials & Research Alliance to enable collaboration and proposes meta-collaboration across initiatives to streamline efforts and avoid redundancy.
This document discusses stakeholder communication strategies for medicines regulatory agencies. It identifies key stakeholders as the general public, healthcare professionals, pharmaceutical industry, government, regulators, and media. Effective communication is important to build trust and influence attitudes. The document provides guidance on identifying stakeholders, determining communication objectives, tailoring messages to different audiences, and selecting appropriate channels. It also discusses challenges to communication like inconsistent messages, legal issues, and commercial sensitivities. The overall aim is to develop a comprehensive strategic approach to stakeholder engagement.
This document defines dental terminology and codes used in dental receptioning. It provides definitions and acronyms for common dental procedures and treatments such as cleanings, x-rays, fillings, root canals, crowns, dentures, extractions, and more. Pictures are included to illustrate many of the terms.
Predictive analytics is helping health organizations in improving patient care and outcomes along with aligning with the latest advancements. Read more- https://47billion.com/blog/empowering-healthcare-with-predictive-analytics/
This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
Technology is crucial for change and innovation, but people must embrace new technologies for successful transformation. Accenture promotes a human-first approach to change management that empowers people through effective adoption strategies. This includes defining a clear change strategy and journey, adopting modern deployment methods, focusing on measuring adoption behaviors, and providing ongoing end-user support to help people work together in a more integrated way. Accenture has achieved successful adoption metrics through tailored efforts that put people at the center of technology-driven change.
Four Essential Ways Control Charts Guide Healthcare ImprovementHealth Catalyst
Control charts are a critical asset to any health system seeking effective, sustainable improvement. With a simple three-line format, control charts show process change over time, including the average of the data, upper control limit, and lower control limit. This insight helps improvement teams monitor projects, understand opportunities and the impact of initiatives, and sustain improved processes.
Also known as Shewhart charts or statistical process control charts, control charts drive effective improvement by addressing three fundamental questions:
1. What is the goal of the improvement project?
2. How will the organization know that a change is an improvement?
3. What change can the organization make that will result in improvement?
Leading the Customer Experience Revolution: Baystate Health, Cleveland Clinic...Renown Health
Leading the Customer Experience Revolution. Customer experience is radically shifting to the forefront in healthcare. Examine the leadership role of marketing in driving excellence in service design, patient experience, and social engagement.
Margaret Coughlin, SVP and Chief Marketing & Communications Officer
Boston Children’s Hospital (Boston, MA); Suzanne Hendery, VP, Marketing & Public Affairs, Baystate Health (Springfield, MA); Paul Matsen, Chief Marketing & Communications Officer Cleveland Clinic (Cleveland, OH); Linda MacCracken, (Facilitator), Senior Principal, Accenture. Presented at the 2016 Healthcare Marketing & Physician Strategies Summit, Chicago, 5/22/2016
Tbwa 7 trends to disrupt employer brandingTBWA\Corporate
I. This document discusses trends that will disrupt employer branding, including open knowledge, collaboration and data sharing enabled by the internet and social media. Employees are becoming important brand ambassadors and sources of information about companies.
II. Companies will need to identify key skills and develop new ways to attract talent as capabilities shortages emerge. Social media, company websites and mobile technologies are becoming more important for recruitment.
III. New tools are being developed for social media sourcing of candidates, matching job seekers to open positions based on skills and personality fit, and moving beyond traditional resumes and interviews towards more transparent hiring processes.
Linking Clinical and Financial Data: The Key to Real Quality and Cost Outcome...Health Catalyst
Since accountable care took the healthcare industry by a storm in 2010, health systems have had to move from their predictable revenue streams based on volume to a model that includes quality measures. While the switch will ultimately improve both quality and cost outcomes, health systems now need the capability of tracking and analyzing the data from both clinical and financial systems. A late-binding enterprise data warehouse provides the flexible architecture that makes it possible to liberate both kinds of data to link it together to provide a full picture of trends and opportunities.
The benefits of being a principal investigatorDan Sfera
This document outlines the benefits of physicians serving as Principal Investigators (PIs) in clinical research. Only 15% of doctors participate as PIs, and 90% of those who do a first study do not do another. Serving as a PI plays an important role in raising public awareness of research and makes patients more likely to enroll in studies. PIs can participate in academic research funded by grants or industry-sponsored research developed by sponsors. Benefits include control over academic research, access to industry research unaffected by budgets cuts, and potential to supplement private practice income significantly as PIs can earn $500,000 annually from research in addition to their private practice salaries.
Drive Healthcare Transformation with a Strategic Analytics Framework and Impl...Frank Wang
This document discusses driving healthcare transformation through developing an analytics strategy and implementation plan. It covers developing an analytics framework that aligns analytics capabilities with enterprise goals. The framework includes business context, stakeholders, processes/data, tools/techniques, team/training, and technology. It also discusses assessing the current state, identifying gaps, and executing a strategic plan to ensure analytics support quality improvement and performance goals.
Value-Based Purchasing in healthcare is here to stay. Though the industry has come to terms with this reality, there are still more updates and changes than most of us can keep up with. In a world of accountable care, quality measures, shared savings, and bundled payments, everyone seems to have more questions than answers.
Bobbi Brown, Vice President, Financial Engagements outlines the latest announcements on Value-Based and how to prepare your organization for success in this new reality. Having previously worked in healthcare administration and finance for Kaiser, Sutter, and Intermountain, Bobbi is no stranger to translating complex legislative requirements for complex health systems.
Bobbi discusses the various programs offered by CMS, in particular:
What the programs are
How these programs are measured
What the current incentives are
Results of the programs to date
Organizational changes needed for the shift in programs
- Kaiser Permanente is deploying the Epic electronic health record system across its integrated health care delivery network, which includes 32 hospitals, over 430 medical offices, and serves 8.5 million health plan members.
- The deployment, called Kaiser Permanente HealthConnect, is the largest civilian implementation of an electronic health record in the world.
- HealthConnect uses standardized clinical vocabularies like SNOMED-CT and LOINC to encode patient data, which enables improved clinical documentation, decision support, and analysis of outcomes and costs.
PYA Senior Consultant Kathryn Culver presented "Fundamentals of Healthcare Valuation" before the Tennessee Society of Certified Public Accountants (TSCPA). The presentation:
Provided a healthcare valuation overview.
Discussed healthcare valuation approaches.
Covered healthcare valuation considerations and trends.
Rare Disease Centres of Excellence Webinar May 5, 2022
Christopher McMaster/Etienne Richer, CIHR Institute of Genetics
Craig Campbell, Department of Pediatrics, Western University
Domenica Talarico, European Reference Networks
Matt Bolz-Johnson, WHO-RDI Global Rare Disease Network
This webinar will focus on the technical and practical aspects of creating and deploying predictive analytics. We have seen an emerging need for predictive analytics across clinical, operational, and financial domains. One pitfall we’ve seen with predictive analytics is that while many people with access to free tools can develop predictive models, many organizations fail to provide a sufficient infrastructure in which the models are deployed in a consistent, reliable way and truly embedded into the analytics environment. We will survey techniques that are used to get better predictions at scale. This webinar won’t be an intense mathematical treatment of the latest predictive algorithms, but will rather be a guide for organizations that want to embed predictive analytics into their technical and operational workflows.
Topics will include:
Reducing the time it takes to develop a model
Automating model training and retraining
Feature engineering
Deploying the model in the analytics environment
Deploying the model in the clinical environment
A new dental patient will generate a minimum of $4500 in their lifetime at a practice. That doesn't include referrals. Since all practices incur attrition, every Dental Practice needs to generate between 24-50 new patients per month. This presentation will give dental marketers the tools to achieve this goal.
Mapping Your Planning Journey with Adaptive InsightsWorkday, Inc.
This document provides an overview of Adaptive Insights' financial and workforce planning solutions and the customer journey for implementing them. It discusses how Adaptive Insights can help organizations improve planning processes, increase collaboration, accelerate planning cycles, and provide more strategic insights. The customer journey is broken into phases focusing initially on processes, people, and basic models before expanding to include more advanced modeling, additional data sources, and broader organizational usage. Demo examples are provided of customers who realized increased efficiency, faster planning cycles, and better visibility through their Adaptive Insights implementation.
This document discusses the anatomic conditions and morphologic variations of root canal systems and their impact on endodontic treatment success. It describes the components of root canal anatomy including the pulp chamber, root canal orifice, apical anatomy, accessory canals, buccolingual width and curvature. It also discusses classifications of root canal morphology and general considerations for treatment. Specific anatomic features like C-shaped canals, developmental anomalies and blunder buss canals are examined. The document emphasizes the importance of understanding root canal anatomy to optimize instrumentation and obturation.
Healthcare Industry Highlight: Revenue Cycle ManagementCascadia_Capital
In our most recent Healthcare Industry Highlight Report on Revenue Cycle Management, we outline the trends driving consolidation and increased market activity and make predictions on the outlook and future of the RCM ecosystem.
Decentralized Clinical Trials: Collaboration to Accelerate AdoptionCraig Lipset
The document discusses decentralized clinical trials (DCT) and the need for collaboration to accelerate their adoption. It defines DCT and outlines their 17-year history prior to the COVID-19 pandemic accelerating their use. In 2020, surveys found most sponsors and CROs increasing DCT and most participants experiencing changes due to the pandemic. The document advocates for pairing the right decentralized methods and tools to each study and identifies barriers to adoption like regulatory issues. It proposes a Decentralized Trials & Research Alliance to enable collaboration and proposes meta-collaboration across initiatives to streamline efforts and avoid redundancy.
This document discusses stakeholder communication strategies for medicines regulatory agencies. It identifies key stakeholders as the general public, healthcare professionals, pharmaceutical industry, government, regulators, and media. Effective communication is important to build trust and influence attitudes. The document provides guidance on identifying stakeholders, determining communication objectives, tailoring messages to different audiences, and selecting appropriate channels. It also discusses challenges to communication like inconsistent messages, legal issues, and commercial sensitivities. The overall aim is to develop a comprehensive strategic approach to stakeholder engagement.
This document defines dental terminology and codes used in dental receptioning. It provides definitions and acronyms for common dental procedures and treatments such as cleanings, x-rays, fillings, root canals, crowns, dentures, extractions, and more. Pictures are included to illustrate many of the terms.
Predictive analytics is helping health organizations in improving patient care and outcomes along with aligning with the latest advancements. Read more- https://47billion.com/blog/empowering-healthcare-with-predictive-analytics/
This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
Technology is crucial for change and innovation, but people must embrace new technologies for successful transformation. Accenture promotes a human-first approach to change management that empowers people through effective adoption strategies. This includes defining a clear change strategy and journey, adopting modern deployment methods, focusing on measuring adoption behaviors, and providing ongoing end-user support to help people work together in a more integrated way. Accenture has achieved successful adoption metrics through tailored efforts that put people at the center of technology-driven change.
Four Essential Ways Control Charts Guide Healthcare ImprovementHealth Catalyst
Control charts are a critical asset to any health system seeking effective, sustainable improvement. With a simple three-line format, control charts show process change over time, including the average of the data, upper control limit, and lower control limit. This insight helps improvement teams monitor projects, understand opportunities and the impact of initiatives, and sustain improved processes.
Also known as Shewhart charts or statistical process control charts, control charts drive effective improvement by addressing three fundamental questions:
1. What is the goal of the improvement project?
2. How will the organization know that a change is an improvement?
3. What change can the organization make that will result in improvement?
Leading the Customer Experience Revolution: Baystate Health, Cleveland Clinic...Renown Health
Leading the Customer Experience Revolution. Customer experience is radically shifting to the forefront in healthcare. Examine the leadership role of marketing in driving excellence in service design, patient experience, and social engagement.
Margaret Coughlin, SVP and Chief Marketing & Communications Officer
Boston Children’s Hospital (Boston, MA); Suzanne Hendery, VP, Marketing & Public Affairs, Baystate Health (Springfield, MA); Paul Matsen, Chief Marketing & Communications Officer Cleveland Clinic (Cleveland, OH); Linda MacCracken, (Facilitator), Senior Principal, Accenture. Presented at the 2016 Healthcare Marketing & Physician Strategies Summit, Chicago, 5/22/2016
Tbwa 7 trends to disrupt employer brandingTBWA\Corporate
I. This document discusses trends that will disrupt employer branding, including open knowledge, collaboration and data sharing enabled by the internet and social media. Employees are becoming important brand ambassadors and sources of information about companies.
II. Companies will need to identify key skills and develop new ways to attract talent as capabilities shortages emerge. Social media, company websites and mobile technologies are becoming more important for recruitment.
III. New tools are being developed for social media sourcing of candidates, matching job seekers to open positions based on skills and personality fit, and moving beyond traditional resumes and interviews towards more transparent hiring processes.
This document discusses the importance of internal branding and creating brand champions within a company. It notes that the company is currently perceived externally as a technical resource provider but wants to change this image. It recommends educating and motivating employees on the brand identity through various communication channels. Employees who champion the new brand identity internally will help shift perceptions both within and outside the company to position it as a top business intelligence services company.
In preparation for the launch of the Engage for Success movement back in 2012, a Well-being subgroup was formed and produced this document called “Sustaining Employee Engagement and Performance – Why Wellbeing Matters”. This outlined the evidence for the links between employee engagement and employee well-being (both physical and psychological).
This document summarizes research on the relationship between employee engagement and organizational performance. It finds that companies with higher employee engagement levels significantly outperform those with lower engagement across key metrics. Specifically, highly engaged organizations have twice the annual profit, 12% higher revenue growth, 18% higher productivity, 40% lower turnover, and better customer satisfaction, innovation, health and safety outcomes. The evidence demonstrates that improving employee engagement can substantially boost a company's financial and operational results.
Service culture, a strong lever of differentiationClaire BONNIOL
Presentation for Employee Engagement Summit, 14th of April 2016
At Academie du Service, with our 12 years of experience in consultancy and training for more than 250 companies in all industries and 20 countries, we argue that Service Culture is a unique concept that makes the link between employee engagement and customer engagement.
We believe in 5 key points in order to deliver a fabulous service culture. A company will be service oriented if and only if:
1. Focus is on the human being not only the product
2. 100% of satisfied customers is more important than zero mistakes
3. Service relationships are based on making customer and employee feel valued
4. The same attention is paid to customers and employees
5. Autonomy and initiative are emphasized by giving more empowerment
1. The document discusses how internal marketing can help build strong corporate branding, using the UK retail banking industry as a case study.
2. Internal marketing focuses on treating employees as internal customers to improve their skills and motivation to deliver excellent customer service.
3. Strong branding creates a recognizable identity and image of quality that helps companies attract and retain customers.
4. The study found that UK retail banks use internal marketing programs focusing on employee care, quality standards, training, and rewards to develop staff who can effectively represent the brand through their customer interactions.
One of the most important and often overlooked marketing strategies is identifying and communicating your organization's unique value proposition. By understanding what characteristics distinguish your organization from others in your industry, you will be able to craft messages that are better targeted to your audiences and more effective in getting your audience to purchase from you.
Ken Esthus, account director, Marketing General Inc.
Tracy Taylor, executive director, Natural Products Foundation
The document discusses internal branding and its relevance and role for internal communicators. It asks whether the brand is relevant internally, how it has changed internal communicators' jobs, and what their role is in internal branding. It outlines four expressions of a brand: corporate, product, employee, and employer brands. It notes that the product/corporate brand is experienced through product use and advertising, while the employer/employee brand is experienced through recruitment, training, culture and environment. Marketing communicates the external brands while HR and internal communicators are responsible for the internal brands.
The document discusses internal communications strategies for several companies. It provides examples of tools and channels used to communicate vision, mission, values, and changes to employees. These include intranets, newsletters, videos, presentations, meetings, and training sessions. The goal is to help employees understand why changes are happening, make them willing to support new strategies, and empower them to take necessary actions through resources and guidance.
The document discusses an internal communications strategy and calendar to support an employer branding strategy. It aims to create a strong brand, offer the best value and highest customer service standards. The internal communications plan will focus on streamlining information flow, engaging employees, and making the company a great place to work through various events throughout the year like parties, community activities, and talent development. Regular internal updates and measuring participation will also be part of the plan.
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
This document discusses Starbucks' brand structure and culture. It outlines four types of brand structures Starbucks uses: umbrella, shared status, co-branding, and house of brands. It provides examples of brands that fall under each structure. The document also discusses Starbucks' brand culture, which focuses on belonging, diversity, and inclusion. It identifies criteria for motivating and enabling employees through training, rituals, and leadership development aligned with Starbucks' mission.
This document outlines steps for creating a strong customer service culture. It recommends starting with a clear vision and core values, then teaching, defining, living, measuring and rewarding excellent customer service. Specific tactics discussed include journey mapping customer experiences, training employees on service fundamentals like solving problems and going the extra mile, and modeling the customer-centric cultures of companies like Netflix and Zappos. The goal is to develop a team focused on delivering the best possible customer experiences.
Webinar Deck: 5 Do's and Don'ts of Employer BrandingFindly
Findly SVP Mark Hornung taps into his more than 20 years in employer branding to share the top 5 do's and don'ts that companies should consider when crafting and executing activities that support a strong employer brand.
The document discusses the importance of establishing a strong service culture for internal marketing programs. It states that a service culture is the first step in developing a customer-oriented organization and influences employees to act in customer-oriented ways. A strong service culture is developed through management commitment, policies, procedures, reward systems, and actions that support customer service. It also involves turning the organizational structure upside down so that customers are at the top and employees at all levels are focused on serving customers.
How to Align Internal Teams Behind your BrandBrandworkz
Internal buy-in to a brand from employees is critical for promoting the brand externally. To align internal teams behind a brand, companies should educate employees on the brand story and positioning, provide a central platform for all brand materials, and communicate the brand message frequently. This ensures employees can co-create customer experiences that deliver on brand promises, and build an "army" of brand ambassadors internally before focusing externally. For one company, aligning internal teams through an integrated brand platform solution reduced marketing requests, sped product launches, and allowed marketing to create more effective brand strategies, increasing sales.
The 6 Ways Starbucks Kills it on Social MediaGraham Brown
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED?
No kidding. 19 million tags on Instagram - that's a lot of people sharing the Starbucks experience without the need for advertising.
In this new presentation I look at how Starbucks generates massive "earned media" with its legendary Brand Experience.
PYA Monitors Topics on Healthcare Radar at AlaHAPYA, P.C.
PYA recently presented “Blips on the Radar—Ground Clutter or Looming Crisis?” at the 2014 Alabama Hospital Association Annual Meeting. Topics covered included:
ICD-10—What now?
Hospital-Physician Transactions—The compliance wheel
Value-Based Payments—What’s up with that?
Physician Differentiation—What sets doctors apart?
PYA Principal Carol Carden recently spoke on the topic “Valuation Issues in Healthcare” at the Tennessee Society of Certified Public Accountants’ Healthcare Conference.
PYA Principal Carol Carden presented on current issues in healthcare valuation at The Texas Society of Certified Public Accountants Business Valuation, Forensic, and Litigation Services Conference at the Hilton Fort Worth, October 14, 2014.
This document summarizes a presentation on building lasting patient relationships through dispensaries. It discusses how dispensaries can be viewed not just for profitability but also for building the practice brand and loyalty. It outlines factors like frequent, meaningful interactions that build trust with patients. The presentation covers topics like defining objectives, mapping opportunities to strengthen relationships and improve outcomes, and using a measurement framework to assess performance. It emphasizes an expanded view of dispensaries as integral to the patient experience and relationship with the practice.
WhereToFindCare.com has experienced 500% growth in one quarter and is now a go-to site for consumers seeking healthcare providers. Providers who subscribe gain increased exposure and patient leads. An imaging center in Dearborn saw 4 appointment inquiries and 1 other inquiry after upgrading their profile. Upgrading allows providers to rank higher in search results and better control their online brand and information. Testimonials from satisfied patients help build trust with potential future patients.
The document discusses the increasing importance of online physician ratings for driving patient engagement. It notes that patients now have more power and influence, with more choices of doctors and facilities due to online reviews. Patient satisfaction is linked to Medicare reimbursements. The number of patients reviewing their doctors online is growing rapidly. The document explores why patients are reviewing doctors more than nurses, the types of experiences patients comment on, and factors that influence positive versus negative reviews. It emphasizes the importance of physicians investing time to actively listen to patients.
The Aequitas Group Capabilities Overview Q409bmeunier9
The Aequitas Group is a boutique strategic healthcare advisory firm that specializes in developing solutions to define and communicate a product's value. They deliver offerings in a disciplined, evidence-driven environment. Aequitas has experts from various healthcare fields and provides services across a product's lifecycle like clinical trials, market launch, reimbursement strategies, and more. Their goal is to maximize patient access through obtaining coverage, educating stakeholders, and navigating the regulatory landscape.
Karen Burris founded Consumer Directions in 1997 and has over 25 years of experience in marketing, product development, innovation, and market research. She provides qualitative market research services through focus groups, interviews, and panels to help companies develop new products and services, understand customer satisfaction, refine branding and messaging, and more. Her experience spans industries including healthcare, pharmaceuticals, retail, and media. She has conducted numerous projects for clients to develop strategies, brands, and marketing campaigns.
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
The document discusses strategies for earning patient loyalty in healthcare. It defines loyalty and distinguishes it from satisfaction. Loyalty is built on satisfaction over multiple interactions that generate value. Earning recommendations is more important for healthcare providers than other industries due to influence on choices, but healthcare lags in customer service and loyalty. The 7 best practices outlined for building patient loyalty include quantifying loyalty economics, segmenting customers, improving digital experiences, cementing value relationships, and enabling referrals.
Evaluating the Financial Component of a Physician-Hospital ArrangementPYA, P.C.
Increasingly, physicians are entering into employment agreements with hospitals. A presentation given by PYA Consulting Principal Darcy Devine offered guidance for “Evaluating the Financial Component of a Physician-Hospital Arrangement.”
Defining your role in patient experience aamc-gia presesentationEndeavor Management
Want to learn how marketing gains a seat at the table in the patient experience? This presentation with MD Anderson and Vanderbilt provides some great tips.
A fragmented Indian Healthcare industry is grappling with growing competition from large brands and entities that are growing aggressively. The problem is there to stay. The way to confront and take on the situation is to collaborate meaningfully.
Cah william blair presentation - June 11 2014Cardinal_Health
Cardinal Health is a healthcare services company focused on improving cost-effectiveness and efficiency. The document discusses Cardinal Health's strategic priorities including generics, specialty pharmaceuticals, international expansion, and solutions for alternate care sites. It provides an overview of Cardinal Health's financial performance, capital deployment, and positioning for future growth in an evolving healthcare landscape.
Partnering for Population Health: Strategies to Promote Collaboration Among t...Conifer Health Solutions
A patient-centered approach to care delivery will bring the best health outcomes for individuals, as well as the community. While it is clear that effective population health management is integral to better health, providers can no longer be the sole proprietors of data and information. Improving a population’s health will depend on strong alliances with community stakeholders that generally have not experienced a strong history of collaboration. In the new healthcare landscape, providers, payers and employers must partner to reduce cost, boost quality and improve the health of their shared populations. These new partnerships may start with a few glitches. However a strategic plan, clear objectives and an engaged, informed patient will smooth the path to improved outcomes.
Chris Reed is a Cost Containment Manager and Medical Concierge Manager who has over 20 years of experience in healthcare network management, contracting, and claims auditing. His current role involves providing patients information to help them choose high quality yet cost-effective care facilities, while also managing a team that audits claims to help health plans and employers reduce costs. Prior to his current role, he helped build a proprietary healthcare network in Indiana from the ground up through extensive provider contracting and network management experience.
Karen Burris founded Consumer Directions in 1997 and has over 25 years of experience in marketing, product development, branding, and market research. She provides qualitative market research services including focus groups, interviews, product evaluations, and concept testing. Her clients include large companies in healthcare, pharmaceuticals, consumer goods, and other industries. References provided praise her experience, skills in moderating groups and interviews, and ability to provide valuable consumer insights that guide business strategies.
The document outlines strategies and opportunities to lower healthcare costs in 2012. It discusses knowing your healthcare plan details, cost-based strategies like evaluating network discounts and administrative expenses, design-based strategies like plan eligibility and preventative approaches, and utilization-based strategies. The presentation is given by Randy Gomez, a senior healthcare actuary, and covers benchmarking plans, raising employee contributions, high deductible plans, and value-based approaches. It encourages analyzing data to understand cost drivers and take action.
The document discusses the Health-Wealth Certification program, which certifies individuals and organizations committed to transparency and reducing healthcare costs for employers. Those who are certified can use the initials HWC and a certification seal. The certification demonstrates excellence, integrity, and a commitment to delivering value and affordable, quality care. It also outlines some of the responsibilities and core values of those with the Health-Wealth Certification.
“CARES Act Provider Relief Fund: Opportunities, Compliance, and Reporting”PYA, P.C.
PYA Principal Martie Ross spoke at the virtual North Carolina Healthcare Association Critical Access Hospital Statewide Meeting. The two-day event, “Quality Focus is a Finance Focus,” provided critical access hospital leaders with the opportunity to network and review data-informed strategies as well as updates to the Medicare Flexibility Program Project. It also provided guidance on federal compliance and tracking of Provider Relief Funds.
In “CARES Act Provider Relief Fund: Opportunities, Compliance, and Reporting,” Martie gave an overview of the history of distribution of those funds as well as regulations and guidelines including:
Statutory Language
Reporting Requirements
Use of Funds Calculation
Expenses
Risk Management
Martie presented Thursday, March 4, 2021.
If you would like guidance related to Provider Relief Fund regulations, or for assistance with any matter related to strategy and integration, compliance, or valuation, contact one of our PYA executives at (800) 270-9629.
PYA Presented on 2021 E/M Changes and a CARES Act Update During GHA Complianc...PYA, P.C.
The Georgia Hospital Association (GHA) Compliance Officers Roundtable, an active GHA group that meets quarterly and includes educational sessions featuring government representatives, industry experts, and other thought leaders speaking about compliance-related issues, conducted their latest meeting virtually. PYA Principals Lori Foley, Tynan Kugler, and Valerie Rock were among the presenters at this quarter’s event. In their session, they:
Described key elements associated with 2021 E/M changes, and strategies for preparation and implementation.
Explained the impact of 2021 E/M changes on physician compensation and contracting, including potential mitigation approaches.
Presented key components of Stark Law and Anti-Kickback Statute final rules.
Provided an update on the CARES Act.
The Compliance Certification Board offered CEUs for this event, which took place on Friday, December 4, 2020.
Webinar: “Trick or Treat? October 22nd Revisions to Provider Relief Fund Repo...PYA, P.C.
On October 22nd, the Department of Health and Human Services released revised Provider Relief Fund (PRF) reporting requirements. Under HHS’ September 19 directive, “lost revenue” was defined narrowly as a negative change in year-over-year patient care operating net income. Now, HHS will permit providers to use PRF funds to cover the difference between their 2019 and 2020 actual patient care revenue with some adjustments for COVID-related expenses. The October 22nd notice is available here.
PYA Principals Martie Ross and Michael Ramey hosted a complimentary 30-minute webinar, “Trick or Treat? October 22nd Revisions to Provider Relief Fund Reporting Requirements” on Thursday, October 29th.
“Regulatory Compliance Enforcement Update: Getting Results from the Guidance” PYA, P.C.
PYA Principal and Chief Compliance Officer Shannon Sumner and Consulting Senior Manager Susan Thomas presented “Regulatory Compliance Enforcement Update: Getting Results from the Guidance” at the virtual 2020 Montana Healthcare Conference. They reviewed the sources of regulatory enforcement and investigation information—guidelines, statutory updates, best practices, settlements, case studies, etc.—available to healthcare organizations. They will also discuss how to interpret and implement the guidance in order to strengthen the compliance function and protect the organization. The presentation covered:
Compliance regulatory requirements for healthcare organizations.
Guidance available for consideration in organizational compliance programs.
Internal and external reporting to ensure regulatory requirements are met.
Best practices for implementation of guidance.
Case studies for illustration of guidance implementation.
“Federal Legislative and Regulatory Update,” Webinar at DFWHCPYA, P.C.
The Dallas Fort Worth Hospital Council (DFWHC) and PYA co-hosted an exclusive complimentary webinar, “Federal Legislative and Regulatory Update,” on Wednesday, September 23.
DFWHC President/CEO Stephen Love hosted a discussion with PYA Senior Manager Kathy Reep about concerns that have dropped from the radar during the last four months of COVID-19, addressing issues for which hospitals must prepare in approaching 2021. This session focused on these key areas:
Appropriate use criteria
Transparency
Site neutral payments
The future of the Medicare Trust Fund
The federal budget
Key provisions of the final rule for the inpatient prospective payment system for FY2021 and the proposed outpatient rule for CY2021
On-Demand Webinar: Compliance With New Provider Relief Funds Reporting Requir...PYA, P.C.
On September 19, the Department of Health and Human Services (HHS) published its Post-Payment Notice of Reporting Requirements. The Notice details the reporting requirements for all Provider Relief Fund (PRF) recipients that have received $10,000 or more in aggregate payments.
Under the PRF Terms and Conditions, a recipient may use the funds only for healthcare-related expenses and lost revenue attributable to coronavirus. The Notice provides the clearest direction to date regarding permissible uses of PRF funds.
PYA offered a 45-minute complimentary webinar that explained the new reporting requirements and delved into permissible uses. While many questions remain, we provided practical advice on the next steps in the reporting process.
The webinar took place Monday, October 5 at 11 a.m. EDT.
Webinar: “While You Were Sleeping…Proposed Rule Positioned to Significantly I...PYA, P.C.
The proposed rule would significantly impact physician compensation by re-valuing outpatient E/M services. It increases reimbursement for E/M codes but reduces the conversion factor, resulting in higher payments for some specialties and lower payments for others. This redistribution could increase revenue for specialists providing many E/M services but decrease revenue for proceduralists. Employers may need to adjust physician contracts to account for these changes. The rule also introduces new E/M guidelines and codes effective 2021, requiring preparation from medical practices.
Webinar: “Cybersecurity During COVID-19: A Look Behind the ScenesPYA, P.C.
Cybersecurity breaches have been in the news almost daily for some time now. COVID-19 has amplified the problem, as “bad actors” seize upon the opportunity to take advantage of hospitals at their most vulnerable time. Given this climate and an aging HIPAA rule, it is difficult to anticipate and prepare for the future.
PYA Principal Barry Mathis presented “Cybersecurity During COVID-19: A Look Behind the Scenes,” on Wednesday, August 12, 2020. This one-hour, complimentary webinar was hosted by PYA in conjunction with the Montana Hospital Association as Part 2 of the Frontier States Town Hall Meeting.
Barry covered information related to HIPAA, cybersecurity, and a special behind-the-scenes view into the tradecraft of bad actors. This unique presentation included:
Recent enforcement trends by the Office for Civil Rights.
The current environment for ransomware.
An opportunity to watch as Barry logs onto the Dark Web and shows you first-hand how bad actors operate.
Ideas for managing cybersecurity threats.
On Friday, August 21, 2020, a webinar co-hosted by PYA prepared hospitals for a new rule taking effect on January 1, 2021, to address price transparency in healthcare. The Centers for Medicare & Medicaid Services published a rule in November 2019 requiring hospitals to establish, update, and make public a list of their standard charges for items and services they provide. In addition to the current requirement to post standard charges on their websites, the Final Rule requires hospitals to publish online, in a machine-readable format, their payer-specific negotiated rates for 300 “shoppable” services and their standard charges for all items and services provided, defined as the gross charge, payer-specific negotiated charges, discounted cash price, and the de-identified minimum and maximum charges.
As we approach January 2021, it is vital that hospitals understand the requirements of the pricing transparency rule and options for compliance. It is unlikely that this rule will “go away”–court decisions are always subject to appeal, and there is even concern that Congress is considering action that would transform these requirements from regulation to legislation.
During the complimentary webinar, PYA Senior Manager Kathy Reep discussed hospital requirements related to pricing transparency, and Chris Kenny, Partner in the Washington, D.C., office of King & Spalding, addressed concerns related to compliance and the legal challenges associated with the final transparency rule.
This webinar was presented in conjunction with:
Dallas-Fort Worth Hospital Council
Florida Hospital Association
Georgia Hospital Association
Kansas Hospital Association
Louisiana Hospital Association
Montana Hospital Association
Not a surprise to most — healthcare is making headlines on an international level. Though not front and center, still of importance to the hospital community are issues working their way through government agencies and the legislature.
As one of the keynote speakers of this year’s virtual Florida Institute of CPAs Health Care Industry Conference, PYA Senior Manager Kathy Reep presented a “Federal Legislative and Regulatory Update.” She covered a number of current issues affecting healthcare providers, including:
Price transparency.
Congressional action on surprise billing.
The Administration’s budget for 2021.
Medicare proposed rules related to hospital inpatient payments and post-acute care for FY2021.
The virtual event took place June 23-24, 2020.
Webinar: Post-Pandemic Provider Realignment — Navigating An Uncertain MarketPYA, P.C.
The COVID-19 pandemic will materially affect U.S. provider industry structure, as financial weaknesses are exposed, risk tolerances are tested, and uncertainties persist. As a result, provider mergers-and-acquisitions (M&A) activities across industry sectors will likely spike in the short- to medium-term future. Providers of all types need to be aware of, and prepared for, the changes they will face.
In this 45-minute joint webinar, PYA Principal Brian Fuller and Juniper Advisory Managing Director Jordan Shields provided a real-time assessment of the COVID-19 pandemic, as well as shared predictions for what the extending crisis means in coming years for M&A activity in the provider space.
The webinar took place Thursday, August 6, 2020, at 11 a.m. EDT.
Since March, PYA experts have closely tracked and carefully evaluated the pandemic’s impact on employed physician compensation. During this complimentary one-hour webinar, PYA Principals Angie Caldwell and Martie Ross highlighted five immediate considerations for hospitals and health systems to manage the storm. They also explored five longer-term considerations impacting future planning.
This webinar took place Friday, July 24, 2020, at 11 a.m. EDT, and was held in conjunction with:
Dallas-Fort Worth Hospital Council
Florida Hospital Association
Kansas Hospital Association
Montana Hospital Association
The COVID-19 pandemic has exposed organizational and industry weaknesses. To build a more resilient delivery system, leaders now must engage their governing boards in re-calibrating strategic plans, re-evaluating investments, and re-imagining hospitals’ and health systems’ roles in their communities.
In this 45-minute webinar, PYA Principals Martie Ross and Brian Fuller provided a framework for these critical discussions including root-cause analysis, market assessment, new realities, guiding principles, and strategic and operational priorities.
This webinar originally took place on Wednesday, June 24, 2020.
Webinar: Free Money with Strings Attached – Cares Act Considerations for Fron...PYA, P.C.
PYA, in conjunction with the Montana Hospital Association, recently co-hosted a Frontier States Town Hall Meeting webinar, “Free Money With Strings Attached: CARES Act Considerations for Frontier States’ Healthcare Provider Organizations.” Principals Lori Foley, Martie Ross, and David McMillan introduced the CARES Act Provider Relief Fund including distribution formulas, the attestation process, the verification and application process, and ongoing recordkeeping requirement. They also answered attendees’ numerous questions regarding these matters.
Webinar: “Got a Payroll? Don’t Leave Money on the Table”PYA, P.C.
Under the CARES Act, every employer with a payroll has an opportunity to retain cash–whether they have a PPP loan or not. What employers need to know right now.
The Coronavirus Aid, Relief, and Economic Security Act (CARES Act) along with the Payroll Protection Program (PPP) offer all business owners relief, but the details can be confusing or overlooked.
Perhaps you don’t fully understand how the deferral of the employer’s share of Social Security taxes works. Maybe you wonder if the deferral even applies to you—good news, it does if you have a payroll!
Failure to fully understand your options could cost you money, at a time when “cash is king.”
As part of PYA’s ongoing commitment to sharing helpful guidance, Tax Principals Debbie Ernsberger and Mark Brumbelow outlined issues and opportunities within the CARES Act, and answered questions during a one-hour webinar that originally aired on Wednesday, May 20, 2020.
Webinar: So You Have a PPP Loan. Now What?PYA, P.C.
The CARES Act provides relief to small businesses through Paycheck Protection Program (PPP) loans, but receiving the loan is only the first part of the equation. PYA discussed what businesses need to know and do next.
Failure to fully understand the requirements for PPP loan forgiveness could cost employers money, at a time when every penny counts. Employers need to stay up-to-date on recent activities regarding the PPP loan forgiveness application, necessary documentation, and other best practices to ensure they are well-prepared for the next steps under the PPP.
As part of PYA’s ongoing commitment to sharing helpful guidance, Tax Principals Debbie Ernsberger and Mark Brumbelow outlined PPP loan forgiveness requirements and answered questions during a one-hour webinar on Wednesday, June 3, 2020.
Webinar: “Making It Work—Physician Compensation During the COVID-19 Pandemic”PYA, P.C.
What to do with your physician compensation plan in the face of the COVID-19 pandemic? It’s a question that leaves administrators searching for answers.
PYA Principal Angie Caldwell and Senior Manager Katie Culver introduced several key considerations for provider compensation during and after the COVID-19 pandemic. In PYA’s complimentary webinar, they:
Summarized the current environment impacting physician compensation associated with the pandemic.
Provided an overview of the Stark Blanket Waivers and opportunities created for physician compensation.
Described restoration and recovery strategies for physician resources.
PYA hosted this one-hour webinar Tuesday, April 28, 2020, at 11 a.m. EDT in conjunction with the Florida Hospital Association.
Webinar: “Provider Relief Fund Payments – What We Know, What We Don’t Know, W...PYA, P.C.
The document provides information on the $100 billion Provider Relief Fund established by the CARES Act to reimburse healthcare providers for expenses or lost revenues attributable to COVID-19. It summarizes that $30 billion has been distributed based on providers' 2019 Medicare billings, with no repayment obligation. It outlines the attestation process to accept funds within 30 days and confirms that providers must comply with terms including using funds only for COVID-19 care and not balance billing uninsured patients. The document advises on accounting, compliance, and tax implications of the relief funds.
Webinar: “Hospitals, Capital, and Cashflow Under COVID-19”PYA, P.C.
Hospitals and providers need to think creatively, strategically, and long-term about capital and cashflow under the pressures of the COVID-19 pandemic. A one-hour webinar hosted by PYA discussed the current state of capital markets for non-profit healthcare systems, and considerations for capital management, including the role of real estate assets.
PYA Principal Michael Ramey joined Realty Trust Group Senior Vice-President Michael Honeycutt and Ponder & Company Managing Director Jeffrey B. Sahrbeck to present “Hospitals, Capital, and Cashflow, Under COVID-19” In this webinar, they covered:
Hospital industry capital market updates and trends, including how the capital markets are responding to the crisis.
Access to capital under recent regulations.
Cash preservation techniques for hospitals considering real estate operations and assets.
The webinar took place Thursday, April 9, 2020, at 11 a.m. EDT.
PYA Webinar: “Additional Expansion of Medicare Telehealth Coverage During COV...PYA, P.C.
Late on March 30, CMS released an interim rule which, among other things, significantly expands Medicare telehealth coverage, even beyond the initial Section 1135 waivers. PYA’s complimentary one-hour webinar explained these changes and how they make telehealth an even more attractive option in response to the COVID-19 pandemic.
PYA Principals Martie Ross and Valerie Rock addressed the latest developments, including:
New reimbursement for telephone-only services.
Broader coverage for remote patient monitoring.
New payments for rural health clinics and federally qualified health centers.
Use of telehealth to meet supervision requirements.
New rules regarding coding and billing as well as the changed payment rates for telehealth services.
The webinar took place Friday April 3, 2020, at 11 a.m. EDT.
Rate Controlled Drug Delivery Systems, Activation Modulated Drug Delivery Systems, Mechanically activated, pH activated, Enzyme activated, Osmotic activated Drug Delivery Systems, Feedback regulated Drug Delivery Systems systems are discussed here.
Healthy Eating Habits:
Understanding Nutrition Labels: Teaches how to read and interpret food labels, focusing on serving sizes, calorie intake, and nutrients to limit or include.
Tips for Healthy Eating: Offers practical advice such as incorporating a variety of foods, practicing moderation, staying hydrated, and eating mindfully.
Benefits of Regular Exercise:
Physical Benefits: Discusses how exercise aids in weight management, muscle and bone health, cardiovascular health, and flexibility.
Mental Benefits: Explains the psychological advantages, including stress reduction, improved mood, and better sleep.
Tips for Staying Active:
Encourages consistency, variety in exercises, setting realistic goals, and finding enjoyable activities to maintain motivation.
Maintaining a Balanced Lifestyle:
Integrating Nutrition and Exercise: Suggests meal planning and incorporating physical activity into daily routines.
Monitoring Progress: Recommends tracking food intake and exercise, regular health check-ups, and provides tips for achieving balance, such as getting sufficient sleep, managing stress, and staying socially active.
Cold Sores: Causes, Treatments, and Prevention Strategies | The Lifesciences ...The Lifesciences Magazine
Cold Sores, medically known as herpes labialis, are caused by the herpes simplex virus (HSV). HSV-1 is primarily responsible for cold sores, although HSV-2 can also contribute in some cases.
Hypertension and it's role of physiotherapy in it.Vishal kr Thakur
This particular slides consist of- what is hypertension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is summary of hypertension -
Hypertension, also known as high blood pressure, is a serious medical condition that occurs when blood pressure in the body's arteries is consistently too high. Blood pressure is the force of blood pushing against the walls of blood vessels as the heart pumps it. Hypertension can increase the risk of heart disease, brain disease, kidney disease, and premature death.
MBC Support Group for Black Women – Insights in Genetic Testing.pdfbkling
Christina Spears, breast cancer genetic counselor at the Ohio State University Comprehensive Cancer Center, joined us for the MBC Support Group for Black Women to discuss the importance of genetic testing in communities of color and answer pressing questions.
Let's Talk About It: Breast Cancer (What is Mindset and Does it Really Matter?)bkling
Your mindset is the way you make sense of the world around you. This lens influences the way you think, the way you feel, and how you might behave in certain situations. Let's talk about mindset myths that can get us into trouble and ways to cultivate a mindset to support your cancer survivorship in authentic ways. Let’s Talk About It!
Feeding plate for a newborn with Cleft Palate.pptxSatvikaPrasad
A feeding plate is a prosthetic device used for newborns with a cleft palate to assist in feeding and improve nutrition intake. From a prosthodontic perspective, this plate acts as a barrier between the oral and nasal cavities, facilitating effective sucking and swallowing by providing a more normal anatomical structure. It helps to prevent milk from entering the nasal passage, thereby reducing the risk of aspiration and enhancing the infant's ability to feed efficiently. The feeding plate also aids in the development of the oral muscles and can contribute to better growth and weight gain. Its custom fabrication and proper fitting by a prosthodontist are crucial for ensuring comfort and functionality, as well as for minimizing potential complications. Early intervention with a feeding plate can significantly improve the quality of life for both the infant and the parents.
About this webinar: This talk will introduce what cancer rehabilitation is, where it fits into the cancer trajectory, and who can benefit from it. In addition, the current landscape of cancer rehabilitation in Canada will be discussed and the need for advocacy to increase access to this essential component of cancer care.
The best massage spa Ajman is Chandrima Spa Ajman, which was founded in 2023 and is exclusively for men 24 hours a day. As of right now, our parent firm has been providing massage services to over 50,000+ clients in Ajman for the past 10 years. It has about 8+ branches. This demonstrates that Chandrima Spa Ajman is among the most reasonably priced spas in Ajman and the ideal place to unwind and rejuvenate. We provide a wide range of Spa massage treatments, including Indian, Pakistani, Kerala, Malayali, and body-to-body massages. Numerous massage techniques are available, including deep tissue, Swedish, Thai, Russian, and hot stone massages. Our massage therapists produce genuinely unique treatments that generate a revitalized sense of inner serenely by fusing modern techniques, the cleanest natural substances, and traditional holistic therapists.
KEY Points of Leicester travel clinic In London doc.docxNX Healthcare
In order to protect visitors' safety and wellbeing, Travel Clinic Leicester offers a wide range of travel-related health treatments, including individualized counseling and vaccines. Our team of medical experts specializes in getting people ready for international travel, with a particular emphasis on vaccines and health consultations to prevent travel-related illnesses. We provide a range of travel-related services, such as health concerns unique to a trip, prevention of malaria, and travel-related medical supplies. Our clinic is dedicated to providing top-notch care, keeping abreast of the most recent recommendations for vaccinations and travel health precautions. The goal of Travel Clinic Leicester is to keep you safe and well-rested no matter what kind of travel you choose—business, pleasure, or adventure.
We are one of the top Massage Spa Ajman Our highly skilled, experienced, and certified massage therapists from different corners of the world are committed to serving you with a soothing and relaxing experience. Luxuriate yourself at our spas in Sharjah and Ajman, which are indeed enriched with an ambiance of relaxation and tranquility. We could confidently claim that we are one of the most affordable Spa Ajman and Sharjah as well, where you can book the massage session of your choice for just 99 AED at any time as we are open 24 hours a day, 7 days a week.
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Stem Cell Solutions: Dr. David Greene's Path to Non-Surgical Cardiac CareDr. David Greene Arizona
Explore the groundbreaking work of Dr. David Greene, a pioneer in regenerative medicine, who is revolutionizing the field of cardiology through stem cell therapy in Arizona. This ppt delves into how Dr. Greene's innovative approach is providing non-surgical, effective treatments for heart disease, using the body's own cells to repair heart damage and improve patient outcomes. Learn about the science behind stem cell therapy, its benefits over traditional cardiac surgeries, and the promising future it holds for modern medicine. Join us as we uncover how Dr. Greene's commitment to stem cell research and therapy is setting new standards in healthcare and offering new hope to cardiac patients.
Stem Cell Solutions: Dr. David Greene's Path to Non-Surgical Cardiac Care
Evaluating the Brand Value of Healthcare Entities
1. Page 0December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Evaluating the Brand Value of
Healthcare Entities
December 13, 2014
W. James Lloyd, CPA/ABV, ASA, CFE
Principal, Pershing Yoakley &
Associates, P.C.
Annapoorani Bhat, MBA, ASA
Sr. Manager, Pershing Yoakley &
Associates, P.C.
2. Page 1December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Agenda
• Healthcare Affiliations
• What’s in a Brand Name Anyway?
• Why Value Brands of Healthcare Entities?
• Brand Valuation Methodologies
• Evaluating Brand Strength
• Capitalizing on the Brand’s Value
3. Page 2December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Speaker Biography - Jim Lloyd
• W. James (Jim) Lloyd is a Principal in the valuation and dispute services practice
of Pershing Yoakley & Associates (PYA), an accounting and consulting firm
specializing in the healthcare industry.
• Senior financial executive experienced in valuation, mergers and acquisitions,
litigation, tax, and accounting matters.
• Substantial experience with valuing a wide range of privately-held companies,
complex business arrangements, and intangible assets.
• Litigation and expert testimony experience related to diminution of value, fraud,
intellectual property, lost profits, post and failed acquisition transactions, antirust,
and shareholder disputes.
• Professional credentials include: Certified Public Accountant (CPA), Accredited
Senior Appraiser (ASA), Accredited in Business Valuation (ABV), and Certified
Fraud Examiner (CFE).
4. Page 3December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Speaker Biography – Anna Bhat
• Annapoorani Bhat is a Senior Manager in the Valuation and Litigation Support
practice of Pershing Yoakley & Associates, P. C. specializing in valuation and
related consulting services for companies in the health sciences sector including
providers, pharmaceutical companies, managed care entities, and allied service
providers.
• Over 20 years of work experience with 11 years in providing valuation-related
consulting services. Primary area of expertise is in the valuation of businesses
and assets for regulatory compliance, financial reporting, and tax purposes for
healthcare and non-healthcare entities. Extensive experience in performing
valuations related to fee-for-service agreements for pharmaceutical companies
and fair market value analysis of physician compensation.
• Accredited Senior Appraiser (ASA) and Moderator at the Women’s Leadership
Counsel of the American Health Lawyers Association.
5. Page 4December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Healthcare Affiliations
6. Page 5December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Do you
know
these
names?
Giants in Health Care
7. Page 6December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Affiliations Everywhere
Cleveland Clinic
• Advisory Services - Branded Affiliation
• Heart & Vascular
• Orthopedic & Spine
• Alliances, affiliations, network
Duke Medicine
• Duke LifePoint – 11 facilities in NC, VA & PA
• Cancer programs affiliations
• Heart program affiliations
• Hospital patient safety and quality affiliations
MD Anderson
• Partner members: NJ & AZ
• Certified members: 13 health systems, 11
states
• Affiliates: International
Mayo Clinic
• Announced first affiliation in September
2011
• Since then approximately 30 health
systems have joined the network all over
the U.S.
8. Page 7December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Cleveland Clinic - Affiliations
9. Page 8December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Mayo Clinic - Affiliations
10. Page 9December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Healthcare Affiliations
“You can tell a lot about a
place by the company it keeps.
Through affiliations with thought
leaders in the medical world like
Cleveland Clinic for heart care
and medical oncology and Ann &
Robert H. Lurie Children’s
Hospital of Chicago for pediatric
specialty care, Cadence Health
connects you with access to
expertise and top-ranked
healthcare, right in your own
backyard.” Cadence Health Website
Trusted experts in the field
11. Page 10December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Healthcare Affiliations
“… our exclusive local affiliation
with MD Anderson Cancer
Network® strengthens the Saint
Francis Cancer Institute’s
commitment to providing
exceptional local cancer
care. Experts at MD Anderson have
developed disease-specific
guidelines for cancer treatment,
cancer prevention, early detection
and follow-up care that allow MD
Anderson Cancer Network-
certified physicians to bring new
hope and knowledge to local
cancer patients.” MD Anderson Website
Hospital in Dublin, Ireland
12. Page 11December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Healthcare Affiliations
• Motivating factors for the local
entity:
Associate with high quality
services providers
Gain access to knowledge
and resources
Learn and develop protocols,
skills
Build own reputation for
quality
• Motivating factors for the
“brand name” entity:
Capitalize on the investments
made in developing brand and
reputation in the market
Expand reach outside of
immediate geographic area
Promote further brand
awareness
13. Page 12December 13, 2014
Evaluating the Brand Value of Healthcare Entities
What’s in a Brand Name
Anyway?
14. Page 13December 13, 2014
Evaluating the Brand Value of Healthcare Entities
What’s in a Brand Name Anyway?
“…This is not just a new logo, signage, or new ads. This is
about who we are, how we are able to reduce costs while
continuously improve quality and where we are going as an
organization…”
John Fox, CEO of Emory Healthcare, September 2013
15. Page 14December 13, 2014
Evaluating the Brand Value of Healthcare Entities
What’s in a Brand Name Anyway?
Reputation &
Quality
Reputation of the Health System
Reputation of Physicians
Perception around Safety
Reliability of Outcomes
Perception around Quality
16. Page 15December 13, 2014
Evaluating the Brand Value of Healthcare Entities
What’s in a Brand Name Anyway?
Benefits to
Health System
Attracting Top Quality Clinicians
More Philanthropic Gifts
Better Rates with Health Plans
Retaining Clinicians/Staff
Attracting Patients
17. Page 16December 13, 2014
Evaluating the Brand Value of Healthcare Entities
What’s in a Brand Name Anyway?
Brand
Strength
Affected by
Patient Satisfaction
Marketing
Physician Referral
Networks
National Rankings
Preference and Awareness
with Patients and
Providers
Reputation in the Market &
Competition for Services
18. Page 17December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Why Value Healthcare Brands?
19. Page 18December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Why Value Healthcare Brands?
“If a measurement matters at all, it is because it must
have some conceivable effect on decisions and behavior.
If we can't identify a decision that could be affected by a
proposed measurement and how it could change those
decisions, then the measurement simply has no value”
Douglas W. Hubbard, How to Measure Anything:
Finding the Value of "Intangibles" in Business
20. Page 19December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Why Value Healthcare Brands?
What is my brand
worth?
How much should I
invest in
developing my
brand name?
How much should
I pay for an
affiliation?
Am I allocating my
resources
appropriately?
21. Page 20December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Why Value Healthcare Brands?
• Resource allocation:
Marketing spend – is it effective and having a positive
impact on brand strength?
Campaigns to improve brand awareness – Pre- and
post-campaign assessment.
Building & maintaining brand equity – Help focus on
developing brand awareness on a sustained basis.
22. Page 21December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Why Value Healthcare Brands?
• Provides guidance for negotiating affiliation terms:
Should a fee be paid?
If so, how much?
What does the fee cover (just the name, or clinical
protocols, administrative support, etc.)?
What form should the payment take? For example:
royalty fee, upfront lump sum payment, equity interest,
etc.
23. Page 22December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Why Value Healthcare Brands?
What did I get?
What did I give?
24. Page 23December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Why Value Healthcare Brands?
What did I get?
What did I give?
25. Page 24December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
26. Page 25December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
Brand Value
How to
value ????
How to
value????
27. Page 26December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Brand Value Continuum
Valuation Methodologies
Business
Name
Brand
28. Page 27December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Build
Credibility
Brand
Valuation Methodologies
Build
Awareness
Create
Emotional
Connection
Create
Loyalty
Business
Name
29. Page 28December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Brand
Value
Income Approach
Based on the
economic benefits
anticipated to be
derived from the asset.
Market Approach
Based on transaction
data involving
similar assets or
services
Cost Approach
Based on the anticipated
cost to recreate,
replace, or replicate
the asset
Valuation Methodologies
30. Page 29December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Brand
Value
Income Approach
Based on the
economic benefits
anticipated to be
derived from the asset.
Market Approach
Based on transaction
data involving
similar assets or
services
Cost Approach
Based on the anticipated
cost to recreate,
replace, or replicate
the asset
Valuation Methodologies
Difficult to determine
Floor Value
31. Page 30December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Brand
Value
Income Approach
Based on the
economic benefits
anticipated to be
derived from the asset.
Market Approach
Based on transaction
data involving
similar assets or
services
Cost Approach
Based on the anticipated
cost to recreate,
replace, or replicate
the asset
Valuation Methodologies
Difficult to determine
Floor Value
Adopt a combination
of both methods
32. Page 31December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
• Commonly used to value intellectual property assets
• Based on the theory that owning the asset avoids the
cost of licensing it
• Value = present value of royalty/licensing costs avoided
by owning the asset
• Key considerations: 1) royalty rate(s), 2) revenue base
and projections, and 3) discount rate
Relief from Royalty Method (RFR)
33. Page 32December 13, 2014
Evaluating the Brand Value of Healthcare Entities
• Search public license/royalty rate
databases
• Review public filing, press releases,
disclosures, tax returns, legal filings to
identify terms of any existing
affiliations
• Review research studies on brand
licensing
Royalty Rate Research
Valuation Methodologies
34. Page 33December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
• Evaluate comparability – industry/operations
• Evaluate profitability – (i.e. evaluate impact on
profitability from utilizing the brand).
• Qualitative comparison of subject entity with other
similar entities.
Thoroughly evaluate royalty rate data
35. Page 34December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Step 1
Step 2
Step 3
Step 4
Valuation Methodologies
Case Study
Selecting Royalty Rate
• Researched more than 40 AMC’s to
identify agreements where brand name is
licensed.
• Researched public data for licensing
agreements involving brand name in
healthcare sector/university names.
36. Page 35December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Step 1
Step 2
Step 3
Step 4
Valuation Methodologies
Case Study
Selecting Royalty Rate
• Evaluated earnings before interest and
taxes (EBIT) margins for 14 AMCs
indicated to be comparable to subject
entity in size and services to determine
royalty rate thresholds (based on 25%
Rule of Thumb methodology).
37. Page 36December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Step 1
Step 2
Step 3
Step 4
Valuation Methodologies
Case Study
Selecting Royalty Rate
• Qualitative evaluation of brand strength
and position
• Evaluate rankings for 14 AMCs and
compare with subject entity
• Interview more than 20 stakeholders to
understand brand position for each service
line.
38. Page 37December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Step 1
Step 2
Step 3
Step 4
Valuation Methodologies
Case Study
Selecting Royalty Rate
• Test value conclusions using corroborative
methods
39. Page 38December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
Data Evaluation
Internal Data
• Revenue and
margins of subject
entity
• Strategic plans for
key service lines
• Internal Quality &
Safety Report
• NRC research
results
External Data
• Quality Metrics: US News & World
Report, Leapfrog Group,
Healthgrades
• Financial metrics - Margins for 14
academic medical centers (AMCs)
• Franchise/affiliation agreements –
financial and other data for more
than 45 AMCs and affiliates
• General market data on trade
names
• University/College licensing
agreements for consumer products
Interviews
• Service line and
other executive
leadership
• Marketing team
• Chief quality
officer
40. Page 39December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
Issues with RFR Method
• Finding a needle in a haystack
• Limitations on ability to
appropriately compare entities
• Sensitive data points
• Qualitative factors can be
difficult to assess/estimate
impact
• Corroborative methods and
appraiser judgment is key.
41. Page 40December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
Percent of Purchase
Consideration
Residual Value
Calculation
Proxy Contract
Evaluation –
e.g. Duke-LifePoint JV
Corroborative
Methods
42. Page 41December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
Percent of Purchase Consideration
• Estimate subject entity’s enterprise value.
• Review data on purchase price allocations
for hospitals where trade names are
identified.
• Consider percentage of value allocated to
trade name and evaluate in the context of
the concluded value indication .
43. Page 42December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
Residual Value Calculation
• Estimate enterprise value less tangible
assets to ensure sufficient balance available
for other intangible assets.
• Use fair market value of tangible assets if
available, if not book value. Estimate value
of intangible assets apart from brand name
where possible.
• Estimate residual value attributable to brand
name and goodwill
44. Page 43December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodologies
Proxy Contract Evaluation
• Research public information on terms of
affiliations between health systems and
health care entities
• Evaluate what the terms of the agreements
imply for brand value
• e.g. Duke – LifePoint JV, internal contracts,
etc.
45. Page 44December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Valuation Methodology
Conclusion
of Brand
Value
46. Page 45December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Evaluating Brand Strength
47. Page 46December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Evaluating Brand Strength
Brand strength is generally service line specific:
• In a single hospital system, brand strength may be
substantially different within various service lines.
• Important to evaluate appropriate qualitative factors
that drive preference and perception of value.
• Many joint ventures are service-line specific (e.g.
cancer centers, etc.).
48. Page 47December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Evaluating Brand Strength
Factors considered in evaluating brand strength:
• Rankings, awards, recognitions
– Quality and Safety rankings- e.g. Leapfrog, Healthgrades
– Overall ranking: US News & World Report
– Patient satisfaction: Healthgrades
• Market preference – Internal data
• Competition
• Strategic Initiatives and affiliations
49. Page 48December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Evaluating Brand Strength
Brand
Strength
Affected by
Patient Satisfaction
Marketing
Physician Referral
Networks
National Rankings
Preference and Awareness
with Patients and
Providers
Reputation in the Market &
Competition for Services
50. Page 49December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Applications of Brand
Valuation
51. Page 50December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Application of Brand Valuation
Applications of Brand Valuation
• Structure joint ventures based on value contribution
• Allocation of resources related to improving brand
awareness, etc.
52. Page 51December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Application of Brand Valuation
Examples of joint venture/affiliate contracting terms:
• Royalty rate on revenue/gross margin, etc.
– Ensure selected royalty rate adequately compensates for
all value contributed (brand name, protocols, intellectual
property, etc.)
– Royalty rate should generally be applied to incremental
revenue anticipated to be generated from using the
brand
53. Page 52December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Application of Brand Valuation
Examples of joint venture/affiliate contracting terms:
• Percent of equity
– How would the value of the joint venture be measured at
the onset of the use of the affiliated brand name?
– Consider performing a with-without analysis to
understand the value contribution of the affiliation
– Consider how the business value will change over time
with the use of the brand name and ensure contract
terms do not lock you into unfavorable terms
54. Page 53December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Final Thoughts
A rose by any other name
would not smell as sweet…….
55. Page 54December 13, 2014
Evaluating the Brand Value of Healthcare Entities
Questions
Editor's Notes
Most of these names invoke the sense of familiarity and quality, almost as if they are omnipresent. Each has a niche that many of us are familiar with, heart services at the Cleveland Clinic for example. Each name here encompasses years of patient care, research, sustained credibility, successes in treating difficult cases etc. These are the names people rely on when they are seeking the best care. And apart from patients, even established healthcare systems have recognized the benefits they get from working with these notable names in health care.
A well developed brand name can
Create an edge in competitive markets
Influence where patients seek their services even if it does not allow premium pricing
Maybe a top brand can attract another “House”?
At the simplest level – understanding brand value can help ensure that efforts and expenditure in developing brand name commensurate with the value developed.
And this is what is of critical interest currently.
What