Digital culture through an Andy Warhol lens...tracing the trajectories of our contemporary times as embodied by Warhol. Part of a "Gretzky is Everywhere" exhibit at the Confederation Centre of the Arts in Charlottetown, September 1st, 2017.
‘The more you look at the same exact thing,
the more meaning goes away,
and the better and emptier you feel.”
— Andy Warhol, 1975
“I love Los Angeles. I love Hollywood.
They're so beautiful. Everything's plastic,
but I love plastic. I want to be plastic.”
Andy Warhol was a prophet of our
...because so many trajectories of change are
embodied by him
“Exposure and attention make a work famous - the
more you talk about it, the more attention it gets, the
more validity it achieves.”
- Andy Warhol
Web 2.0 was supposed to be democratizing
It hasn’t been.
It has created
instead, influence is primarily about visibility,
connections, & perceived clout
● how many followers
do you have?
● do your tweets get
● are your tweets
circulated by bigger
● what conversations
do you show up in?
shaped by algorithmic profiling
& ambient data collection
in spite of his
focus on mass
Warhol built a
built partly on repetition &
remix of other people’s cool
roots of remix
Marilyn Monroe - 1967
“After I did the thing called “art” or whatever it’s called, I
went into business art. I wanted to be an
Art Businessman or a Business Artist. Being good in
Business is the most fascinating kind of art.”
- Andy Warhol, 1975
digital culture, too, is all about selling yourself
Web 2.0, the web of platforms,
personalization, clickbait, and
filter bubbles...exists by
extracting individuals’ data
surveillance, data mining,
tracking, and browser
fingerprinting and then
seeking new and “innovative”
ways to monetize that data.
- Chris Gilliard, 2017
...or being sold.