Kid Phone

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A PHS Kid Phone Presentation

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Kid Phone

  1. 1. Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement
  2. 2. John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement 2
  3. 3. Bulletin Boards / Forums Still Drive Conversation in Asia 3
  4. 4. Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement 4
  5. 5. WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other http://flickr.com/photos/nicointhebus/227054792/ 5
  6. 6. • LiveJournal.com for influential bloggers • LiveInternet.ru for teens • Odnoklassniki.ru (like Classmates.com, 20mm) • ICQ, QIP, and Skype for instant messaging http://flickr.com/photos/nicointhebus/227054792/ 6
  7. 7. Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement 7
  8. 8. Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/ 8
  9. 9. No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/ 9
  10. 10. Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement 10
  11. 11. THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/ 11
  12. 12. SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/ 12
  13. 13. Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/ 13
  14. 14. Monte Lutz Washington, DC All Social Media Is Local: A Guide to Global Stakeholder Engagement
  15. 15. U.S. POLITICS AND SOCIAL MEDIA • Twitter Debates • Qik On The Hill • YouTube • Billiam The Snowman http://flickr.com/photos/jacobvorpahl/2087225900/ 15
  16. 16. Steve Rubel New York All Social Media Is Local: A Guide to Global Stakeholder Engagement
  17. 17. • As peers increasingly filter content WHAT’S NEXT? produced by pros, communities 5 TRENDS TO WATCH and social networks become the primary theater for PR programs • Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs • Google becomes a key focus for PR professionals as findability becomes essential http://flickr.com/photos/xploded/141295823/ 17
  18. 18. WHAT’S NEXT? • As the web evolves from an 5 TRENDS TO WATCH information medium into a platform for global collaboration, public engagement is key • “Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive http://flickr.com/photos/xploded/141295823/ 18
  19. 19. All Social Media Is Local: A Guide to Global Stakeholder Engagement http://flickr.com/photos/mansonliu/298440052/ Q&A

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