All Social Media Is Local 2008

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  • All Social Media Is Local 2008

    1. Michael Wiley Chicago All Social Media Is Local: A Guide to Global Stakeholder Engagement
    2. John Kerr Singapore All Social Media Is Local: A Guide to Global Stakeholder Engagement
    3. Bulletin Boards / Forums Still Drive Conversation in Asia
    4. Olga Rasulova Moscow All Social Media Is Local: A Guide to Global Stakeholder Engagement
    5. http://flickr.com/photos/nicointhebus/227054792/ WHAT’S POPULAR? Social networks (at home and at work) and other web resources, like IM, that enable users to connect with each other
    6. http://flickr.com/photos/nicointhebus/227054792/ <ul><li>LiveJournal.com for influential bloggers </li></ul><ul><li>LiveInternet.ru for teens </li></ul><ul><li>Odnoklassniki.ru (like Classmates.com, 20mm) </li></ul><ul><li>ICQ, QIP, and Skype for instant messaging </li></ul>
    7. Wolfgang Lünenbürger Hamburg All Social Media Is Local: A Guide to Global Stakeholder Engagement
    8. Social media is language-driven. Your outreach needs to be local, even hyperlocal. http://flickr.com/photos/samuelr/1452379695/
    9. No overall leading social network, but several local champions. http://flickr.com/photos/samuelr/1452379695/
    10. Marshall Manson London All Social Media Is Local: A Guide to Global Stakeholder Engagement
    11. THERE ARE NO BORDERS ONLINE. Business definitions of markets are not relevant in social media. http://flickr.com/photos/wwworks/2712985768/
    12. SOCIAL MEDIA HAS EVOLVED DIFFERENTLY FROM CULTURE TO CULTURE. In the UK, blogs less relevant than in the US, but social networks as or more important. http://flickr.com/photos/wwworks/2712985768/
    13. Conversational content cannot be ad-led – has to transcend a particular spot. STORYTELLING – A NARRATIVE ARC – IS CRUCIAL. http://flickr.com/photos/wwworks/2712985768/
    14. All Social Media Is Local: A Guide to Global Stakeholder Engagement Monte Lutz Washington, DC
    15. <ul><li>Twitter Debates </li></ul><ul><li>Qik On The Hill </li></ul><ul><li>YouTube </li></ul><ul><li>Billiam The Snowman </li></ul>U.S. POLITICS AND SOCIAL MEDIA http://flickr.com/photos/jacobvorpahl/2087225900/
    16. All Social Media Is Local: A Guide to Global Stakeholder Engagement Steve Rubel New York
    17. WHAT’S NEXT? 5 TRENDS TO WATCH <ul><li>As peers increasingly filter content produced by pros, communities and social networks become the primary theater for PR programs </li></ul><ul><li>Brand web sites succumb to the Attention Crash, giving rise to web services inside hubs </li></ul><ul><li>Google becomes a key focus for PR professionals as findability becomes essential </li></ul>http://flickr.com/photos/xploded/141295823/
    18. WHAT’S NEXT? 5 TRENDS TO WATCH <ul><li>As the web evolves from an information medium into a platform for global collaboration, public engagement is key </li></ul><ul><li>“ Digital natives” dominate influence networks and PR pros realize they must emulate them to survive and thrive </li></ul>http://flickr.com/photos/xploded/141295823/
    19. All Social Media Is Local: A Guide to Global Stakeholder Engagement Q&A http://flickr.com/photos/mansonliu/298440052/
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