Unhappy customers, competitors, disgruntled employees. Social media gives all of your haters a voice and the damage can be permanent. Are you ready to protect your brand online?
Discover how to stay cool during flame wars, silence social screaming matches, and minimize lasting damage with Andrea Weckerle, author of Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks.
Download the full presentation with audio here: http://prsoftware.vocus.com/andreaweckerle?source=SM
and learn how to:
-Recognize your hater types and calm them accordingly
-Conquer conflict with professionalism and best practices
-Boost your reputation as your brand's online protector
About the speaker: Andrea Weckerle is the founder of CiviliNation, a nonprofit dedicated to fighting online hostility and character assassination. In February, she published Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks. In additional to a JD, Andrea has an MA in Public Relations/Conflict Analysis and Resolution, and earned certificates in Commercial Mediation and Conflict Resolution Processes.
29. Some
Foundational SkillsCiviliNation
“listen” by sanickels http://www.flickr.com/photos/9137715@N05/3261686821/
“Peace begins with a smile - Mother Teresa” by Kate Ter Haar listen”
http://www.flickr.com/photos/katerha/5261135917/
30. Your Personal
Conflict Style
Source: Civility in the Digital Age (Que, 2013), page 112
Online Conflict Style Quiz: Which One Are You? - quiz on pp. 122 of the book
CiviliNation
1. Competing: The Warrior
2. Coercing: The Bulldozer
3. Circumventing: The Dodger
4. Compliant: The Pacifier
5. Compromising: The Negotiator
6. Covert: The Operative
7. Collaborative: The Resolver
31. “Question Mark Sign” by Collin Kinner
http://www.flickr.com/photos/colinkinner/2200500024/
What Can You Do?CiviliNation
32. Do you need to respond?
If When How
CiviliNation
First Step
35. CiviliNation
Is the other side open
to resolution?
“handshake” by buddawiggi
http://www.flickr.com/photos/buddawiggi/5987710858/
36. CiviliNation
Form of Expression
Matters, Part 1
“Male-neutral mask Plaster Mold Making model” by Douglass R. Witt http://www.flickr.com/photos/school_of_witt/8297062303/
43. The Vocus family
About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses
reach and influence buyers across social networks, online and through media.
Vocus provides an integrated suite that combines social marketing, search
marketing, email marketing and publicity into a comprehensive solution to
help businesses attract, engage and retain customers. Vocus software is used
by more than 120,000 organizations worldwide and is available in seven
languages. Vocus is based in Beltsville, MD with offices in North America,
Europe and Asia. For further information, please visit http://www.vocus.com or
call (800) 345-5572.
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing
@Vocus @PRWeb @Helpareporter @NorthSocial @iContact
44. Register for Demand Success TODAY!
www.vocus.com/conference/register/
A Special Conference Coupon
for Webinar Attendees:
VocusWebinar100
Just for You