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@wadds | @speedcomms | #BrandAnarchySource: Vikki Chowney
Media defines civilisation
A communication revolution. No reallySource: http://www.flickr.com/photos/pahudson/6725124385/
From broadcast…
…to conversation
People have always been social
New influence flows        Organisation                                  Market   CompetitorsSource: The Business of Influ...
Sichuan EarthquakeSource: http://www.flickr.com/photos/74568056@N00/2763584927/
Bad PollutionSource: http://www.flickr.com/photos/fibonacciblue/4657775252/in/photostream/
Reality vs. expectation = conversationSource: http://www.youtube.com/watch?v=5YGc4zOqozo
Bridges don’t talk, people doSource: http://www.flickr.com/photos/38033723@N00/3402025322/
Do you know who I am?Source:
Not all toddlers are equalSource: http://www.johnlewis.com/
Never SecondsSource: http://neverseconds.blogspot.co.uk/
@wadds | @speedcomms | #BrandAnarchySource: Vikki Chowney
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SxSE London slidedeck

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Here’s my slide deck from SxSE London last week which took place last week at London's most technological pub The Thirsty Bear.

My session was mainly about the damage that individuals can do to the reputation of organisations using social media.

Organisations must understand the needs of its audience and respond accordingly.

At Speed we call this participation: a real, sustained and organic conversation between the brand and its audience in which the brand responds directly to the needs of its audience on the audience’s terms.

Published in: Business, Technology
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SxSE London slidedeck

  1. 1. @wadds | @speedcomms | #BrandAnarchySource: Vikki Chowney
  2. 2. Media defines civilisation
  3. 3. A communication revolution. No reallySource: http://www.flickr.com/photos/pahudson/6725124385/
  4. 4. From broadcast…
  5. 5. …to conversation
  6. 6. People have always been social
  7. 7. New influence flows Organisation Market CompetitorsSource: The Business of Influence, Philip Sheldrake
  8. 8. Sichuan EarthquakeSource: http://www.flickr.com/photos/74568056@N00/2763584927/
  9. 9. Bad PollutionSource: http://www.flickr.com/photos/fibonacciblue/4657775252/in/photostream/
  10. 10. Reality vs. expectation = conversationSource: http://www.youtube.com/watch?v=5YGc4zOqozo
  11. 11. Bridges don’t talk, people doSource: http://www.flickr.com/photos/38033723@N00/3402025322/
  12. 12. Do you know who I am?Source:
  13. 13. Not all toddlers are equalSource: http://www.johnlewis.com/
  14. 14. Never SecondsSource: http://neverseconds.blogspot.co.uk/
  15. 15. @wadds | @speedcomms | #BrandAnarchySource: Vikki Chowney

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