Changing communication map implications for national security
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Changing communication map implications for national security
- 1. Changing communication map Implications for national security
- 2. Premise national security rests on community support community support rests on strategic communications strategic communications rests on integration communication changes will affect your policy
- 3. Strategic communications a two way process that provides your audiences with truthful, timely and ongoing information to earn their support for what you do
- 4. complexity of issues new communications environment information tsunami communications professional
- 5. New-look strategic communications is different separate from media, electoral and funding cycles anchored in integrity continuity interactive beyond VOA (voice of the agency)
- 6. how does your agency rate on strategic communications?
- 7. Internal communications environment politics end run policy pronouncements trump programs daily headlines crunch our community wants conversations tight timeframes & tough budgets greybeards and filing cabinets
- 10. Newspapers “We have the opportunity to move from setting the agenda each morning....to actually owning the agenda. All day. Every day.” John Hartigan, Chairman & Chief Executive, News Limited Opening Address, PANPA Future Forum August 2010
- 11. Multi-speed & multi-platform news economy
- 13. New media
- 21. 250 000 videos 466 000 + videos 2900 + videos
- 23. Blogs
- 24. The adaptive web
- 25. Data mining: new resources boom
- 30. Impact on national security
- 31. Implications: citizens All of us can…. publish professionally comment anytime anywhere become experts bypass government channels technological right of assembly are never going back
- 32. Implications: media traditional media is a multi-platform operation new media links to traditional media media relies on social for first response new platforms compete with traditional media old business model is busted
- 33. Implications: government caution is risk crowd source sentiment invest in capability influencer strategy early involvement empower first responders
- 34. Test what others offer Objectives Environmental scanning Audiences Intelligence and influence Persuasive messaging Multi channel delivery Resourcing Track, measure and evaluate
- 36. It is not whether the person in the street can get the message In this fragmented comms can we gain enough support for our message
Editor's Notes
- Strategic comms is effective because it addresses the concerns of the audience first. It works because of the effort that it put into it. It is an essential quality of leadership.
- Environmental scan and corporate memory Influencers and third party advocates: al gore climate change, peter cosgrove cyclone larry, greenpeace and vedanta mining