connecting  Justice  social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justic...
connecting  Justice  social media and citizen engagement <ul><li>understanding  the context </li></ul><ul><li>tinkering  w...
1. understanding the context
the public sector is  evolving <ul><li>20th century  administrative  bureaucracy </li></ul><ul><li>new public management -...
citizen expectations are  changing <ul><li>3 types of expectations  -  Charlie Leadbeater   </li></ul><ul><li>I need – ess...
the  Internet  has something to do with it <ul><li>compact yet immense, a  ‘small world’ </li></ul><ul><li>10x growth adds...
what does this mean for  government ? <ul><li>a new approach  </li></ul><ul><li>share (not cede) power, when and where app...
emerging  policy  platform <ul><li>Victoria </li></ul><ul><li>parliamentary inquiry into PSI </li></ul><ul><li>VPS innovat...
2. tinkering with the tools
supporting a culture of  collaboration  internally <ul><li>more than  laws </li></ul><ul><li>courts, consumers, indigenous...
conversations, questions,  problem solving
video  socialises  important   information
working  together  across boundaries
seeking and voting on  ideas   openly
supporting existing community role and establishing  trusted , authentic presence on new platforms
2. listening to the crowd
the  Internet  is increasingly, the people’s choice (AGIMO:  Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%
 
using  social media monitoring  to capture the direction of  online conversations
breaking down social media activity by  issues  and  level of interest issues share of voice
tracking social media stats over time to  identify increased interest  in key topics Month on Month Trend Alcohol & Street...
plotting   social media spikes against news items and events to determine  impact Violent CBD brawl Street violence talk s...
4. responding and collaborating CFA, Black Saturday, Flickr
seeking citizen  input , educating interactively
creating opportunities for  shared  learning and understanding
fostering  responsibility  through citizen engagement and   content creation
the  worst natural disaster  in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au
managing the  information  load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au
maintaining  community engagement  to better prepare for future emergencies Yarra Valley, Black Saturday, Flickr
going  where people are  to build trust and improve access to information <ul><li>9,300 fans x average 150 friends = 1,209...
because  people   want to help  and play a role that government is well placed to facilitate
seeking  citizen support  for emergency volunteers   Vital. Valued. Victorians.
sharing emergency information in timely, convenient way extends frontline response to community
mobile apps  enable citizens to help  themselves and their neighbors
geospatial data and location awareness put  powerful tools  in the hands of citizens
sharing timely information builds trust and  confirms public safety objectives
<ul><li>understanding  the context </li></ul><ul><li>tinkering  with new tools </li></ul><ul><li>listening  to the crowd <...
Thanks! Patrick McCormick [email_address] @ solutist Questions? @  justice_vic
re-using this presentation?  the fine print… <ul><li>Parts of this presentation not under copyright or licensed to others ...
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Connecting Justice - social media and citizen engagement

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Presentation by Patrick McCormick , Manager Digital Engagement, Strategic Communication Branch , Department of Justice - Victorian Government to Smart Government Australia 2010 conference, 14 September 2010

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Connecting Justice - social media and citizen engagement

  1. 1. connecting Justice social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria 14 September 2010 Smart Government Australia Melbourne Unless indicated otherwise, content in this presentation is licensed:
  2. 2. connecting Justice social media and citizen engagement <ul><li>understanding the context </li></ul><ul><li>tinkering with new tools </li></ul><ul><li>listening to the crowd </li></ul><ul><li>responding and collaborating </li></ul>
  3. 3. 1. understanding the context
  4. 4. the public sector is evolving <ul><li>20th century administrative bureaucracy </li></ul><ul><li>new public management - performance </li></ul><ul><li>triple bottom line - shareholders and stakeholders </li></ul><ul><li>co-productive , shared enterprise </li></ul>read-only rigid, prescriptive, hierarchical read-write agile, principled, collaborative
  5. 5. citizen expectations are changing <ul><li>3 types of expectations - Charlie Leadbeater </li></ul><ul><li>I need – essential services government must provide </li></ul><ul><li>I want – discretionary services responding to demand </li></ul><ul><li>I can – option to self select, participate, co-produce </li></ul><ul><li>why now? </li></ul><ul><li>Internet 1.0 – low or no cost production and distribution </li></ul><ul><li>netizens 1.0 – surplus computing and doing capacity </li></ul><ul><li>web 2.0 - new tools, behaviours, expectations </li></ul>
  6. 6. the Internet has something to do with it <ul><li>compact yet immense, a ‘small world’ </li></ul><ul><li>10x growth adds ‘one hop’ </li></ul><ul><li>growth is organic and ad hoc </li></ul><ul><li>power law distribution </li></ul><ul><li>mostly below and above the mean </li></ul><ul><li>few with many links </li></ul><ul><li>many with few links </li></ul>In Search of Jefferson’s Moose - David G. Post <ul><li>power law distribution </li></ul><ul><li>mostly below and above mean </li></ul><ul><li>few with many links </li></ul><ul><li>many with few links </li></ul>
  7. 7. what does this mean for government ? <ul><li>a new approach </li></ul><ul><li>share (not cede) power, when and where appropriate </li></ul><ul><li>maintain authority in old and new models </li></ul><ul><li>government as a platform, providing a citizen ‘API’ </li></ul><ul><li>key components </li></ul><ul><li>culture of experimentation and collaboration </li></ul><ul><li>open access to public sector data and information </li></ul><ul><li>voice of authenticity, uncertainty and contestability </li></ul>
  8. 8. emerging policy platform <ul><li>Victoria </li></ul><ul><li>parliamentary inquiry into PSI </li></ul><ul><li>VPS innovation action plan </li></ul><ul><li>Government response on PSI </li></ul><ul><li>government 2.0 action plan </li></ul><ul><li>Commonwealth </li></ul><ul><li>Gov 2.0 Taskforce report </li></ul><ul><li>APSC online engagement guidelines </li></ul><ul><li>declaration of open government </li></ul>
  9. 9. 2. tinkering with the tools
  10. 10. supporting a culture of collaboration internally <ul><li>more than laws </li></ul><ul><li>courts, consumers, indigenous, racing, gaming, prisons and more </li></ul><ul><li>with over 7,000 work colleagues </li></ul>
  11. 11. conversations, questions, problem solving
  12. 12. video socialises important information
  13. 13. working together across boundaries
  14. 14. seeking and voting on ideas openly
  15. 15. supporting existing community role and establishing trusted , authentic presence on new platforms
  16. 16. 2. listening to the crowd
  17. 17. the Internet is increasingly, the people’s choice (AGIMO: Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%
  18. 19. using social media monitoring to capture the direction of online conversations
  19. 20. breaking down social media activity by issues and level of interest issues share of voice
  20. 21. tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010
  21. 22. plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death
  22. 23. 4. responding and collaborating CFA, Black Saturday, Flickr
  23. 24. seeking citizen input , educating interactively
  24. 25. creating opportunities for shared learning and understanding
  25. 26. fostering responsibility through citizen engagement and content creation
  26. 27. the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au
  27. 28. managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au
  28. 29. maintaining community engagement to better prepare for future emergencies Yarra Valley, Black Saturday, Flickr
  29. 30. going where people are to build trust and improve access to information <ul><li>9,300 fans x average 150 friends = 1,209,000 people </li></ul>
  30. 31. because people want to help and play a role that government is well placed to facilitate
  31. 32. seeking citizen support for emergency volunteers Vital. Valued. Victorians.
  32. 33. sharing emergency information in timely, convenient way extends frontline response to community
  33. 34. mobile apps enable citizens to help themselves and their neighbors
  34. 35. geospatial data and location awareness put powerful tools in the hands of citizens
  35. 36. sharing timely information builds trust and confirms public safety objectives
  36. 37. <ul><li>understanding the context </li></ul><ul><li>tinkering with new tools </li></ul><ul><li>listening to the crowd </li></ul><ul><li>responding and collaborating </li></ul>connecting Justice social media and citizen engagement
  37. 38. Thanks! Patrick McCormick [email_address] @ solutist Questions? @ justice_vic
  38. 39. re-using this presentation? the fine print… <ul><li>Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5 </li></ul><ul><li>Put simply, this means: </li></ul><ul><ul><li>you are free to share, copy and distribute this work </li></ul></ul><ul><ul><li>you can remix and adapt this work </li></ul></ul><ul><li>Under the following conditions </li></ul><ul><ul><li>you must attribute the work to the author: </li></ul></ul><ul><ul><ul><li>Patrick McCormick ( pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu ) </li></ul></ul></ul><ul><ul><li>you must share alike – so if you alter or build upon this work you have to keep these same conditions </li></ul></ul><ul><li>Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer </li></ul>

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