Media convergence, mass media effects

1. MEDIA CONVERGENCE

2. Convergence
It is the coming together of
computing, telecommunications,
and media in digital environment.
(Pavlik, 2004)

3. Media Convergence
It is a term that can refer to either:
1. The merging of previously distinct media
technologies and media forms due to
digitization and computer networking;
2. An economy strategy in which the media
properties owned by communications
companies employ digitization and computer
networking to work together.

4. Media convergence is also known as
technological convergence

5. Media Convergence Benefits
•Availability of news and good content is the
basic advantage of media convergence. It has
brought a 360-degree change in the traditional
and new world.
•You have a platform where you can frequently
search for target audiences and produce
content accordingly.This helps to integrate the
audience at the global level.

6. Media Convergence Benefits
•Presently, audiences are also creators.They
post on social media and create memes.
With this, they attract an audience
throughout the world.
•Media Merging has brought a change in the
thoughts of people in consuming media. It
has efficiently overcome the limitations of
traditional media.

7. Different platforms of technology have come up
together to form media convergence. New technology
is efficiently built to take new past technology. New
technology also performs the same task but consumes
less time and produces efficient results. One basic
example is the convergence of hard copies of books
into PDFs and e-books.You can view them whenever
you like through your portable devices like mobile
phones.

8. Some keys points onTechnological
Convergence:
•With new emerging technologies, you can
perform your previous task very efficiently
in less time.This is what advancement we
call in the present world.
•You are to perform your task in less time,
which has improved your tendency to work
on a job.

10. Essay:
1. What are the major changes brought by
Media Convergence?
2. Why is Media Convergence an important
aspect of your daily life?
3. How media convergence brought a
change in our mind of consuming media?

11. MASS MEDIA

12. Mass Media
•Refers to the various ways, especially
television, radio, newspapers and
magazines, by which information and
news are given to large numbers of
people.

13. MEDIA EFFECTS

14. Third PartyTheory
People think they are more immune
to media influence than others.

16. Reciprocal Effect
When a person or events gets media
attention, it influences the way the
person acts or the way the event
functions.

18. Boomerang Effect
Refers to media- induced change
that is counter to the desired
change.

20. CultivationTheory
It state media exposure, specifically to
television, shapes our social reality by
giving us a distorted view on the amount
of violence and risk in the world.

22. Agenda- settingTheory
Process whereby the mass media
determine what we think and worry
about.

24. Propaganda
Ideas or statements that are often
false or exaggerated and that are
spread in order to help a cause, a
political leader, a government ,etc.

26. How to spot a Propaganda
•Distorts and over simplify
evidence
•Shows internal inconsistency
after examining facts.

28. Self – Check: Identification
1. Refers to the various ways, especially television,
radio, newspapers and magazines, by which
information and news are given to large
numbers of people.
2. It is the coming together of computing,
telecommunications, and media in digital
environment.

29. 3.The merging of previously distinct media
technologies and media forms due to digitization
and computer networking
4. Ideas or statements that are often false or
exaggerated and that are spread in order to help a
cause, a political leader, a government ,etc.

30. 5. It state media exposure, specifically to television,
shapes our social reality by giving us a distorted
view on the amount of violence and risk in the
world.
6. People think they are more immune to media
influence than others.

31. 7. Process whereby the mass media
determine what we think and worry
about.
8. Refers to media- induced change that is
counter to the desired change.

32. 9.When a person or events gets media
attention, it influences the way the person
acts or the way the event functions
10. An economy strategy in which the media
properties owned by communications
companies employ digitization and
computer networking to work together.

33. Answer Key
1. Mass media
2. Convergence
3. Media convergence
4. Propaganda
5. Cultivation theory
6. Third party theory
7. Agenda setting theory
8. Boomerang effect
9. Reciprocal effect
10.Media convergence