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Convergence media paradigm: definition starts
from mindset

Sabina Izzatli
New Media and Communication
Technologies Depart...
In this presentation…
Questions:
-What is convergence?
-Cons and Pros to converge within mass media?
-What is the way to c...
Definitions of convergence in media
Convergence is “coopetition”, “cross-promotion” (Grant and
Wilkinson, 2011)
Converge...
Cons and pros convergence within
mass media
• Convergence is not a way of improving their product, but
to make money. This...
Visualization of convergence

Figure: Terry Flew “New Media: An Introduction”
How to converge in mass media?
• Change mindset: the Guardian’s Web First policy
• Developing newsroom roles
• Long life t...
How to converge in mass media
Convergence is inevitable process and it is
mainly about multimedia storytelling

Photo is from book cover of Janet Kolodz...
Bibliography
• August E. Grant, Jeffrey S. Wilkinson, 2009. “Understanding
Media Convergence: The state of the field.” Oxf...
Twitter: @sabinavagif
Facebook: www.facebook.com/sabina.izzatli
Linkedin: www.linkedin.com/in/sabinaizzatli
Skype: sabinav...
Convergence media paradigm: definition starts from mindset
Convergence media paradigm: definition starts from mindset
Convergence media paradigm: definition starts from mindset
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Convergence media paradigm: definition starts from mindset

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Convergence media paradigm: definition starts from mindset

  1. 1. Convergence media paradigm: definition starts from mindset Sabina Izzatli New Media and Communication Technologies Department Baku Slavic University
  2. 2. In this presentation… Questions: -What is convergence? -Cons and Pros to converge within mass media? -What is the way to converge in mass media? Arguments: -I argue that convergence is not just a transformation. -It starts with a new mindset -There is no exact right way to converge, but there is wrong way
  3. 3. Definitions of convergence in media Convergence is “coopetition”, “cross-promotion” (Grant and Wilkinson, 2011) Convergence is emancipating, it is a cultural process and has no endpoint (Jenkins, 2006) Convergence is interlinking of computing and IT, communications networks, and media content (Flew, 2009) Convergence is a relationship between media forms, not transition from ‘old media’ to ‘new media’. (Bolter and Grusin, 2000) Convergence is doing journalism and telling stories in the most appropriate medium. (Quinn, 2006 )
  4. 4. Cons and pros convergence within mass media • Convergence is not a way of improving their product, but to make money. This undermines journalistic values • Master of none! • Convergence is emancipating process (Jenkins, 2006) • Undermines “we write, you read” dogma (Deuze, 2003)
  5. 5. Visualization of convergence Figure: Terry Flew “New Media: An Introduction”
  6. 6. How to converge in mass media? • Change mindset: the Guardian’s Web First policy • Developing newsroom roles • Long life trainings • Merge across media • Narrative convergence
  7. 7. How to converge in mass media
  8. 8. Convergence is inevitable process and it is mainly about multimedia storytelling Photo is from book cover of Janet Kolodzy’s “Practicing Convergence Journalism: An Introduction to Cross-Media Storytelling”
  9. 9. Bibliography • August E. Grant, Jeffrey S. Wilkinson, 2009. “Understanding Media Convergence: The state of the field.” Oxford University Press. • Terry Flew, 2008. “New Media: an introduction.” Oxford University Press. • Henry Jenkins, 2006. “Convergence Culture: Where Old and New Media Collide.” New York University Press. • Stephen Quinn, 2006. “Conversation on Convergence.” Peter Lang Publishing. • Jay David Bolter, Richard Grusin, 2000. “Remediation: Understanding New media.” The MIT Press. • Mark Deuze, 2006. “Ethnic media, community media and participatory culture.” http://jou.sagepub.com Published: July 10, 2006. http://jou.sagepub.com/content/7/3/262
  10. 10. Twitter: @sabinavagif Facebook: www.facebook.com/sabina.izzatli Linkedin: www.linkedin.com/in/sabinaizzatli Skype: sabinavagif E-mail: sabinavagif@gmail.com

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