C4 fraser henderson

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Tacking Health Inequalities Fraser Henderson North Lincolnshire Digital Inclusion Unit March 2011 [email_address] http://www.yourtips.org

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Cost per life year (saved) of CVD related illnesses Traditional cessation therapies Ambulance call-outs

Barrier Project Aim Public perception of availability and accessibility of healthier lifestyle choices a) Find more accessible, everyday approaches. Existing technologies , transport and media may not be conducive to healthier lifestyle issues b) Use technology in reverse Too little focus on prevention based approaches that facilitate better health and social well being. Poor levels of understanding about healthier living among local population c) Focus on preventative approaches. Promote current guidance.

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Campaign Week 819 phones discovered 323 website visitors 200 tips submitted so-far

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C4 fraser henderson

1. Tacking Health Inequalities Fraser Henderson North Lincolnshire Digital Inclusion Unit March 2011 [email_address] http://www.yourtips.org

3. Cost per life year (saved) of CVD related illnesses Traditional cessation therapies Ambulance call-outs

4. Barrier Project Aim Public perception of availability and accessibility of healthier lifestyle choices a) Find more accessible, everyday approaches. Existing technologies , transport and media may not be conducive to healthier lifestyle issues b) Use technology in reverse Too little focus on prevention based approaches that facilitate better health and social well being. Poor levels of understanding about healthier living among local population c) Focus on preventative approaches. Promote current guidance.

9. Example campaigns

10.

11. Campaign Week 819 phones discovered 323 website visitors 200 tips submitted so-far

12.

13.

14. Questions?

Editor's Notes

Underpinning principals
Underpinning principals £300
Underpinning principals
Underpinning principals
Cell phone x 2 (tally + delay)
Census
They got it on, the baby is gone (terminated)

C4 fraser henderson

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Editor's Notes