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Australia is ready for content marketing

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We're super connected, everyone is now a publisher, we're busy and trust levels are low. So it's time for a new approach to communicating as Australians move from mass audience to niche communities.
(Summary of a recent address by Contentgroup's David Pembroke and myself at the National Press Club in Canberra.)

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Australia is ready for content marketing

  1. 1. CONTENT MARKETING UNWRAPPED Summary of a presentation at the National Press Club by Bob Crawshaw and David Pembroke

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