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National Security and Strategic Communications

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Explore the connection between media and new media and national security in Australia.

Published in: Government & Nonprofit
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National Security and Strategic Communications

  1. 1. strategic communications
  2. 2. definition ongoing, timely and truthful communications that wins and keeps public support
  3. 3. scope media digital age challenges implications thoughts
  4. 4. media landscape
  5. 5. online
  6. 6. single issue news
  7. 7. news as satire
  8. 8. data drives news
  9. 9. data checks news
  10. 10. polarisation
  11. 11. trust in media
  12. 12. the trust issue most trusted: high court least trusted: political parties essentialvision.com.au Jul 14
  13. 13. digital era
  14. 14. connecting australians SocialMediaNews.com.au for Sep 2014 Sep ‘14 figures facebook 13.6m youtube 13.1m linked-in 3.9m twitter 2.7m trip advisor 1.6m
  15. 15. individuals and agencies more than one social media channel 90% federal politicians 82% government agencies 70% ASX 200 companies uses stakeholder engagement provide information customer service monitor opinion *Craig Thomler 2014
  16. 16. agencies & apps
  17. 17. WA Police before after audience 100s each week 1000s engagement passive active staff 2 police officers business, government, community parents budget $17m $10 000
  18. 18. isis and social media propaganda recruit support challenge inspire intimidate
  19. 19. digital challenge speed experts & publishers share of voice generational change
  20. 20. policy implications simple v complex citizens in policy disruption
  21. 21. thoughts communication is work in progress be realistic work with others be there

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