Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Handy Content Marketing Tools: The Audio News Release


Published on

Often overlooked audio news releases can be a powerful way to get your issues into radio news bulletins

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Handy Content Marketing Tools: The Audio News Release

  1. 1. CONTENT MARKETING TOOLS audio news releases for radio stations
  2. 2. Australia loves radio Australia is radio rich • 64 regional and national ABC stations • 259 commercial stations • 350 community stations • AM, FM, digital and online • Podcasts time-shifts programming
  3. 3. Content marketers love radio Radio • Is in homes, cars, workplaces and mobile devices • Is intimate, friendly and hyper–local • Offers many format options • Is responsive and fast
  4. 4. Audio news release 101 (ANR) An ANR is designed to get your issue in radio news Two parts • Audio 'grabs' from an interview with your spokesperson + • A media release tailored for radio
  5. 5. ANR preliminaries Is your issue is radio-newsworthy Identify national, regional, local radio markets Determine how to produce audio grabs
  6. 6. ANR production Draft a radio-friendly media release Interview your spokesperson Cut the interview into 3-6 short audio quotes Approve the quotes and media release
  7. 7. ANR procedures Send the ANR (quotes &media release) to newsrooms Monitor newsroom pickup Adjust the ANR package and re-send if necessary Report coverage Share audio online and thru social media
  8. 8. ANR options Do It Yourself • • • Choose good audio equipment Use free editing tools and distribution software Compile contact newsroom lists Use a specialist production company • • • Saves time Tap into current radio networks Priced reasonably
  9. 9. ANR reporting Acknowledgment: Radio Release
  10. 10. ANR coverage Acknowledgment: Radio Release
  11. 11. ANR successes Harmony Day Australian War Memorial South Pole Challenge Story-rich issues with national appeal and strong human interest
  12. 12. Bob Crawshaw @bobcraw 0401 063 387