Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Learning to crowd-surf: Gov 2.0 and community engagement


Published on

what are the implications of social media, the Internet and new technologies for community engagement and how do traditional and new ways of engagement complement each other to create new opportunities through Gov 2.0 initiatives and co-production?

  • Be the first to comment

Learning to crowd-surf: Gov 2.0 and community engagement

  1. 1. learning to crowd-surf Gov 2.0 and community engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria Effective Community Engagement Conference 21 July 2010 Sydney Unless indicated otherwise, content in this presentation is licensed:
  2. 2. learning to crowd-surf Gov 2.0 and community engagement <ul><li>understanding the context </li></ul><ul><li>tinkering with new tools </li></ul><ul><li>listening to the crowd </li></ul><ul><li>responding and collaborating </li></ul>
  3. 3. 1. understanding the context Paul Begala, Will_Martin , Flickr
  4. 4. the wisdom of crowds crowd-sourcing crowd-surfing 2004 book by James Surowiecki Community engagement in 2010 2008 book by Jeff Howe
  5. 5. tapping into the wisdom of the crowd <ul><li>Open collaboration on platforms (not channels) </li></ul><ul><li>boundaries can spark innovation when communities form to solve problems </li></ul><ul><li>diversity trumps expertise </li></ul><ul><li>the 1:10:89 rule </li></ul>The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools and Societies - Scott E. Page
  6. 6. citizen expectations are changing <ul><li>3 types of expectations - Charlie Leadbeater </li></ul><ul><li>I need – essential services government must provide </li></ul><ul><li>I want – discretionary services responding to demand </li></ul><ul><li>I can – option to self select, participate, co-produce </li></ul><ul><li>why now? </li></ul><ul><li>Internet 1.0 – low or no cost production and distribution </li></ul><ul><li>netizens 1.0 – surplus computing and doing capacity </li></ul><ul><li>web 2.0 - new tools, behaviours, expectations </li></ul>
  7. 7. the Internet has something to do with it <ul><li>compact yet immense, a ‘small world’ </li></ul><ul><li>10x growth adds ‘one hop’ </li></ul><ul><li>growth is organic and ad hoc </li></ul><ul><li>power law distribution </li></ul><ul><li>mostly below and above the mean </li></ul><ul><li>few with many links </li></ul><ul><li>many with few links </li></ul>In Search of Jefferson’s Moose - David G. Post <ul><li>power law distribution </li></ul><ul><li>mostly below and above mean </li></ul><ul><li>few with many links </li></ul><ul><li>many with few links </li></ul>
  8. 8. enabled by but not about technology <ul><li>the architecture of the Internet </li></ul><ul><li>a collection of public agreements and standards </li></ul><ul><li>vast repository of data, information, knowledge </li></ul><ul><li>disproving the Babel objection - Yochai Benkler </li></ul><ul><li>‘ stupid network’ with intelligence at the edge - David Isenberg </li></ul><ul><li>power law distribution </li></ul><ul><li>mostly below and above the mean </li></ul><ul><li>few with many links </li></ul><ul><li>many with few links </li></ul>‘ the cathedral and the bazaar’ – Eric Raymond
  9. 9. what do we mean when we say Gov 2.0? <ul><li>using the power of the Internet to </li></ul><ul><li>deepen democratic processes through scaled conversations </li></ul><ul><li>refining policy through more robust consultation </li></ul><ul><li>tailoring services more closely aligned to citizen needs </li></ul><ul><li>power law distribution </li></ul><ul><li>mostly below and above the mean </li></ul><ul><li>few with many links </li></ul><ul><li>many with few links </li></ul><ul><li>open, transparent, responsive government processes enable co-production of services and policy development </li></ul><ul><li>from read-only to read-write </li></ul>
  10. 10. what does this mean for government ? <ul><li>a new approach </li></ul><ul><li>share (not cede) power, when and where appropriate </li></ul><ul><li>maintain authority in old and new models </li></ul><ul><li>government as a platform, providing a citizen ‘API’ </li></ul><ul><li>key components </li></ul><ul><li>culture of experimentation and collaboration </li></ul><ul><li>open access to public sector data and information </li></ul><ul><li>voice of authenticity, uncertainty and contestability </li></ul>
  11. 11. 2. tinkering with the tools
  12. 12. supporting a culture of collaboration internally <ul><li>Justice portfolio employs over 21,000 staff </li></ul><ul><li>police and prosecution, courts, prison and corrections services, tribunals and agencies </li></ul><ul><li>protecting citizen rights, emergency services, racing and gaming policy and legal advice to government </li></ul>
  13. 13. using social media externally to support existing role in community and establish trusted , authentic presence on new platforms
  14. 14. sharing information to reduce costs, build trust and confirm public safety objectives
  15. 15. using social media to target alcohol related violence by encouraging user input and content creation
  16. 16. 2. listening to the crowd
  17. 18. using social media monitoring tools to capture the direction of online conversations
  18. 19. breaking down social media activity by topic and level of interest issues share of voice
  19. 20. tracking social media stats over time to identify increased interest in key issues Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010
  20. 21. plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death
  21. 22. developing a social media dashboard to provide a snapshot for senior stakeholders
  22. 23. 4. responding and collaborating Bunyip State Forest, Black Saturday, Anthony Brownhill
  23. 24. the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009,
  24. 25. CFA, Black Saturday, Flickr
  25. 26. providing citizens with up to date information through diverse, convenient channels Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue
  26. 27. managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view,
  27. 28. maintaining community engagement to prepare for future emergencies Yarra Valley, Black Saturday, Flickr
  28. 29. going where the people are to build trust and improve access to timely information <ul><li>9,300 fans x average 150 friends = 1,209,000 people </li></ul>
  29. 30. because people want to help and can play a role that government is well placed to facilitate
  30. 31. seeking citizen support for emergency volunteers Vital. Valued. Victorians.
  31. 32. sharing emergency information in timely, convenient way extends frontline response to community
  32. 33. being mobile and providing tools that enable citizens to help themselves and their neighbors
  33. 34. geospatial data and location aware smart phones deliver powerful tools into the hands of citizens
  34. 35. <ul><li>understanding the context </li></ul><ul><li>tinkering with new tools </li></ul><ul><li>listening to the crowd </li></ul><ul><li>responding and collaborating </li></ul>learning to crowd-surf Gov 2.0 and community engagement
  35. 36. Thanks! Patrick McCormick [email_address] twitter: @solutist Questions?
  36. 37. re-using this presentation? the fine print… <ul><li>Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5 </li></ul><ul><li>Put simply, this means: </li></ul><ul><ul><li>you are free to share, copy and distribute this work </li></ul></ul><ul><ul><li>you can remix and adapt this work </li></ul></ul><ul><li>Under the following conditions </li></ul><ul><ul><li>you must attribute the work to the author: </li></ul></ul><ul><ul><ul><li>Patrick McCormick ( or ) </li></ul></ul></ul><ul><ul><li>you must share alike – so if you alter or build upon this work you have to keep these same conditions </li></ul></ul><ul><li>Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer </li></ul>