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1. What is Mass
Communication
Mass communication is the process of transmitting messages to a large number of
scattered audiences.
Through mass communication, information can be transmitted quickly to a large
number of people who generally stay far away from the sources of information. Mass
communication is done through many mediums, such as radio, television, social
networking, billboards, and newspapers.
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2. Why Mass
Communication
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In the recent years we have witnessed an unprecedented growth in the world of
communication. Gone are the days when a short and sweet reporting could get the message
across. Not only has the world of communication changed but so has the target audience.
The predictions of the field doing well are high. With the increase in the number of television
sets, news channels, radio stations, advertising and so much more each growing day, the
field seems to be transcending into an unmatched growth and along with it the option of its
pursuers to have a dynamic career.

3. Mass Communication
features
Large Number of Audience: The foremost feature of mass communication is that it has
large number of audience. No other communication gets as many receivers as it gets.
Heterogeneous Audience: Mass Communication is not only composed of a large
number of audiences but also aims to heterogeneous audience. The heterogeneity here
means that the audience may belong to different races, groups, section, cultures etc.
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4. About Mass Communication
Mass communication is the study of how people exchange information through mass
media to large segments of the population at the same time. In other words, mass
communication refers to the imparting and exchanging of information on a large scale to a
wide range of people. It is usually understood to relate newspaper, magazine, and book
publishing, as well as radio, television and film, even via internet as these mediums are
used for disseminating information, news and advertising. Mass communication differs
from the studies of other forms of communication, such as interpersonal communication
or organizational communication, in that it focuses on a single source transmitting
information to a large number of receivers. The study of mass communication is chiefly
concerned with how the content of mass communication persuades or otherwise affects
the behavior, attitude, opinion, or emotion of the person or people receiving the
information.
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5. If you are interested then visit our site
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