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Facebook Facts for Australian Government Communicators

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Facebook Facts for Australian Government Communicators

  1. 1. Insights for government communicators and others
  2. 2. These summaries show numerical benchmarks for Australian Government brands and politicians on Facebook in Sep 2013
  3. 3. Collection dates 2, 9, 16, 23 and 30 Sep 2013 Fans Av of collected fans (likes) on each date Engagement figure Av weekly figure of people talking about a brand Engagement rate Engagement figure divided by number of fans Share of engagement % of industry conversation attributed to a brand
  4. 4. #1 Politics 20.9% #8 Government 4.43%
  5. 5. #1 TV shows 10 167 365 fans #19 Government 1 240 671 fans
  6. 6. Top government brands Most fans: Queensland Police Service Most engaged with fans: Queensland Police Service Top 3 Commonwealth brands: Australian Army Institute of Sport Immigration & Border Protection Top 3 government campaigns: Binge drinking Respect and relationships Organ and tissue donations
  7. 7. 10 Top Politicians Tony Abbott 253 829 fans Liberal Party 198 798 Julia Gillard 179 646 Labor Party 156 332 Keven Rudd/Labor 124 047 Greens 84 454 Malcolm Turnbull 30 341 Rudd for PM 13 047 Christine Milne 8564 Ed Husic MP 7283
  8. 8. 0401 063 387 bobcraw@webone.com.au bobcraw

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