Unit 30 LO3 PowerPoint

7. Afternoon Dimzy, How are you?
Hello Bradley, I’m good thank you! How are you?
I'm very good thank you! So recently you have collabed with New Gen?
That’s right our song ‘Jackets’ recently was released with huge success in the grime scene
I listened to it earlier I sounds very unique away from other music that you have featured in!
New gen wanted something different and out of the ordinary for the start of the new year building up what is yet to come!
What do you mean by yet to come?
From the album that we release in September we are beginning to start recording for a new EP that possibly will be released by July of 2017 and as well New Gen are said to be releasing an
album towards the end of January which you need to be on the look out for.
Sound exciting! On the topic of your recent album, the huge success that you gained in the grime scene of the release of the Lets Lurk album with big names such as A.S.A.P and
Giggs, painted your mark in grime. How in 2 years have you done this?
Growing up in North London where there is many crimes and robberies, music became a norm for many people that wanted to get away from the violence and wanted to express their anger in
the music. Our debut album illustrated our groups process to of our individual lives growing up and relating it to each other and the era of every youth out there.
Any upcoming shows that we are to know of?
We have done/ featured in many concerts in 2016 and plan to be in even more in 2017. As we know a lot of the North London area, we try to perform more often in places such as Camden where
we hold open events or very cheap door fees for the enjoyment to listen to our music or other grime artists. Really it’s a reason to get waved on stage.
Before you are performing at shows are there any pre-rituals you do with the group?
We are a very spiritual group and we feel that by praying, which we have been brought up to do, will help us out there on stage by giving us the confidence and ultimately focusing on
entertaining the crowds by putting on a performance for them. We also believe that praying together will bring us harmony and the bond that the 67 family has is immense and means
the world to each and everyone.
Do you have any fears when performing?
At the beginning we all do! But as the performance goes on we settle in and relax. We always try a few cool down activities before the performances like playing darts and praying. Like I
said earlier, we like to take a few minutes to reflect and centre ourselves around God and how his guidance will help us out there.
What is your life like outside of being an artist?
Well I have always been a family man and associate my life around family. So, there is nothing better than being around my parents and siblings on a weekly basis. Also gives me time
away from the media and the volumes of fans that appreciate our music. One of my close friends growing up, got me into a few sports mainly being golf. I would count myself as a
intrigued golfing fan as well as playing it. I find playing gold Maintains my focus throughoutlife in different scenarios and is a good way to also relax outside of Music.
Will we be seeing you on the pro tour anytime soon?
no not at all my handicap is only 24! nothing compared to my friend Timmy T who is around 4. I never play to win, i just find it as a form of therapy for me as playing around the world in
different countries hot or cold, is the life!
Finally, is there anything you want to the mic readers?
Dimzy is coming back! Better than ever! with new features and banging tunes from the boys 67!

9. Firstly, for the front cover you have to create a new .psd file with the template of an A4 page
for the front cover to be at the correct size that the magazine will be in. Once the template file
has been made you can add rulers ‘Ctrl + R’ to form bleeds (2cm) and guidelines that the front
cover images and texts will be aligned in. I individually made the conventions that I put into the
magazine on separate .psd files to them duplicate over to the front cover. This allowed me to
easily organise the layers on the front cover document into folders of their specific features.
Once making the barcode, by making a rectangular shape and adding in Date/Price and
Website links, I then inserted it into the front cover exactly how Q magazine lay theirs out.To
insert the barcode to the front cover document you right click the layer and click ‘duplicate
layer’, a dropdown will appear where you locate the .psd file of the front cover. Doing the same
for other conventions on the front cover magazine such as the masthead/logo and edited
image.
I placed all of the layers that I made into folders so that I can easily see what each are and
name them accordingly. To copy and move a layer at the same time, first select the layer you
need in the Layers panel. Then press the letter V on your keyboard to select the Move Tool.
Press and hold your Alt (Win) / Option (Mac) key as you click and drag on the layer in the
document to move it.
When you have made the layers in the folders, to keep them in the assigned position, you
would use the lock feature located underneath the layer blending style dropdown.
The multi-coloured background that I used behind the conventions was very simple to make. I
did this by using the brush tool and setting the size to 2165px with a hardness of 0. Hardness
giving it a softer lock making it easier for me to blend in the other colours that I used.
For the cover stories and the anchorage text I selected the text tool located on the tool bar and
used the Bebas font. In addition, for the puff promotion I used was by using a premade shape
from google and using the magic wand tool to remove the background.Using the shape and
the layer options I used to shades of orange then placed it in the gradient layer style.

10. Firstly, for the Double Page Spread you have to create a new .indd file with the
template of an A4 page similarly for the front cover to be at the correct size that
the magazine will be in. Once I have made the document into an A4, change the
number of pages to 2 and the number of columns to 3. This will be where you
insert the textboxes into the columns where the interview will be located. After
that, you select the bleed number to 3mm.
Once you have clicked OK on making the document template, you then need to
go over to the layers tab where you will be able to join the two A4 pages together
to form the double page spread. Click on and right click the page 1 and un-tick
the button where it says “allow pages to shuffle”. Once this has been un-ticked
you can drag and drop the second page along with the number 1 page to form
the double page spread.
Some conventions that I needed on the double page spread were present on the
front cover which I recently made. To copy the layer over you ha to export the
images from Photoshop as a png then from InDesign click on file and place to
locate the image I needed. Then drag to the selected size on the double page
spread. Doing the same for other conventions on the front cover magazine such
as the masthead/logo and edited image.
After making the double page spread by joining two of the pages together, select
the text tool on the toolbar of InDesign and with the text tool selected drag it to
the bottom of one columns and do the same with the others. Keeping the layout
consistent you can use the selection tool and the copy command to repeatedly
place the text boxes in your preferred columns.
Where the textboxes are located, you will then place the interview in. This using
the command (cmd+c) to copy from the document where you wrote the
interview, to pasting it (cmd+v) in the designated textboxes.
For the double page spread I used the font Gobold and other of its subsidiary
fonts.

15. https://goo.gl/6UCcwr -Adobe
https://goo.gl/sLQDOf - PCWorld
https://www.amazon.co.uk
Total = £33,724.62
Total = £597,000
Staff Salary
Publisher x2 £46,000
Editors x4 £25,000
Journalists x3 £21,000
Writers x4 £23,000
Photographers x3 £20,000
Marketing x3 £24,000
Finance x2 £19,000
Design x2 £20,000
Human Resource x2 £20,000

16. http://print24.com/uk/product/magazines/
I am going to be printing off 15,000 copies of the MIC Music Magazine.This being
enough to at least grant me profit from the price that I am paying for the
production costs. Furthermore, each magazine will cost in the range of £2-£2.60 to
produce. I will be setting the price at £2.50 just enough for profit and to make sure
that the readers are not feeling out of pocket by MIC weekly releases. Even though
the production costs could be more than the price I am setting, I am able to make
the money up as you can see in the Profit and Loss Breakdown.

17. £2.50 - Price of One Magazine
15,000 – Amount publishing each week
£3,947.60 – Printing Costs
£597,000 – Salaries
£33,724.62 – Equipment
£2.50 x 15,000 = £37,500
£37,500 - £3,947.60 = £33,552.4 (One Month Issue)
£33,552.4 x 52 = £1,744,724.8
£1,744,724.8 – £597,000 = £1,165,724.8
£1,165,724.8 - £33,724.62 = £1,132,000.18
£1,132,000.18 - Profit in the FirstYear

19. I am going to market my magazine on the social media platform
Facebook as this will allow me to display my products to a vast
audience. Facebook being used by millions of users on a daily basis
creates viable means of free advertisements through the use of the
sharing feature within these platforms. Beneficial that I would not need
to invest in advertisements and how instantaneously my products can
be shared.

22. This is my 5-week production plan which outlines the day to day checklist which I set
out to be completed for ultimately the magazine being ready by the time of release.
That being the 1st Jan for both. I have decided to give my staff weekends off as part of
the production plan.

25. £2.50 - Price of One Magazine
15,000 – Amount publishing each week
£3,947.60 – Printing Costs
£597,000 – Salaries
£33,724.62 – Equipment
£45,000 – Advertising Revenue (per month)
£4.50 x 15,000 = £67,500
£67,500 - £3,947.60 = £63,552.4 (One Month Issue)
£63,552.4 x 52 = £3,304,724.8
– £597,000 = £2,707,724.8
2,707,724.8 - £33,724.62 = £2,674,000.18
£45,000 x 52 = £2,340,000
£2,326,116 + £2,674,000.18 = £5,000,116.18 (FirstYear)
- Profit in the FirstYear

26. £4.50 - Price of One Magazine
15,000 – Amount publishing each week
£3,947.60 – Printing Costs
£597,000 – Salaries
£33,724.62 – Equipment
£88,000 - Advertising Revenue
£267 – One Issue 15,000 DeliveryCost
£2.50 x 15,000 = £37,500
£37,500 - £3,947.60 = £33,552.4 (One Month Issue)
£33,552.4 x 12 = £
– £597,000 = £-176,371.2
- £33,724.62 = £-210,095.82
£88,000 x 12= £1,056,000
£267 x 12 = £3,204
- Profit in the FirstYear

27. Photography Risk Assessment:
Before I take the photos of the subject who I have chosen to be on my front covers
for MIC and LIMIT, I need to make sure I have the permission to do so.This to be
published online and printed.One way I did this is by using a consent form which is
written with the Data Protection Act 1998. Using this consent form, gave me
written permission by the subject with evidence to the legal conditions of use to
make sure that their information is safe.
Area Risk Assessment:
Before I take the photos of the subject who I have chosen to be on my front
covers for MIC and LIMIT, I need to make sure I have the area is safe to do so. Risk
assessment of the area needs to guarantee safety of both of us, whether that
includes weather conditions or other visible hazards.
Software Risk Assessment – Resizing an image:
When editing the images I need to make sure that I have resized the image
corresponding to the original photo taken. One way I can do this, when using the
free transform tool I need to press shift whilst using the mouse so that the image
remains in same frame.Therefore, making the front cover look neat and
professional to the audience.

28. NLA Media Access is a media centered company that focuses on directly
reducing time and expense for publishers creation. Moreover, acting
collectively on behalf of publishers, NLA licences give you the permission
without the need to seek approval from individual publishers.This
establishes for my magazines and other magazines that are sold with
licensing to NLA Media Access will receive the royalties if someone else
wanted to include the information.
NLA Media use their own ‘Code of Practice’ in which people that are wanting
to know further about NLA and how they operate. Including essential
information that can answer any question that a customer may have about
their licencing policy and what would be the consequences if licenses are not
valued/ complied with.That by using the NLA Media Access licence the
customer is responsible for keeping the license up to date so it is eligible to
be used in other forms of media.
http://www.nlamediaaccess.com/default.aspx?tabid=127

29. Watermarking an image, is another form of copyrighting.This allows creators protect their creation so that others are unable to falsely
claim their rights to the creation of the image. IP – Intellectual Property Rights allows owners and their trademarks to be profited from
their own work and time.Watermarks need to be of specific nature on the image so it is unable to be changed by compression and
other changes to the image.Watermarking an image is all about making a clear message to the individual that it should not be copied
or used without consent from the creator.
For any creator, without copyrighting their work, may hinder their chances or being able to reproduce content that they enjoy doing.
Each media platform has their own form of copyright laws and regulation, however for some sufficient creators are unable to stand out
above the rest. Using watermarking on their content guarantees safety but also potentially grants accreditation from individuals.There
is no actual number on the pricing of the removal of the watermark from an image and mainly relies on the creators choice. For the
watermark to be removed in the image below, the creator has not put a price on it and can find the original image on his blog page. One
most common way to pay to remove a watermark from the image would find creative commons licensing on the publishers page where
you pay a set or optional fee to use the image the creator has published.
The Data Protection Act controls how your personal information is used by organizations, businesses or the government. Everyone
responsible for using data has to follow strict rules called ‘data protection principles’.They must make sure the information is: used
fairly and lawfully, accurate, kept safe and secure.This ensures that information within the business is maintained and compromised by
others. Everyone in the business has to comply to these rules otherwise they could receive costly fines.
Ethical Issues: When a magazine or any media product is being produced, the publisher will have to look at the consequences after its
release.Whether or not they have targeted certain religions or cultures that are deemed to be vulnerable.This could be of ethnic
groups, age, gender and sexual orientation then forth. If magazines do not take potential offences to the consumers it could possibly
impact the brands reputation.
http://zerogravity.me.uk/urban/#1

30. The Independent Press StandardsOrganisation (IPSO) who are an independent regulator who
set out rules and regulations that Media companies have to oblige to.They hold specifically
newspapers and magazines to ‘account for their actions and protect individual rights, uphold high
standards of journalism and help to maintain freedom of expression for the press’. Specifically
using the set out Editors code which is a copy of 16 rules that need to be followed in order for the
magazine to be able to be released publically. If an Media company have not followed the
allocated rules which are vastly accredited by others, will possibly result in prosecutions under
Public acts and laws.The rules that IPSO set out are guidelines that my magazines would need to
oblige to. If I do not, then my magazine is unable to be published to the public.
Examples of topics in the Editors Code of Practice:
• Accuracy
• Privacy
• Discrimination
The Advertising StandardsAuthority (ASA) are another independent regulator specifically
targetingAdvertising across all media.Their purpose is to make sure that advertising in the media
industry are not false but instead ‘good’ for the audiences. In Addition,As well as acting on
complaints, carry out many other regulatory activities to make sure advertising stays within the
rules. For example, the ASA actively checks ads in all media and regularly conducts surveys of
advertisements to make sure advertising is appropriate. In Particularly, the non-broadcasting
codes which I will be needing to abide to is not having any misleading advertising.This referring
to the advertisement present on the front cover where readers have the opportunity to win
Spotify for free. In addition, any adverts within the magazine that relates to under ages smoking
and drinking as well as promoting these will result in prosecution under theASA name.
https://www.ipso.co.uk/editors-code-of-practice/ https://www.asa.org.uk/About-ASA.aspx

31. When I am producing the MIC magazine, I have to adhere to the IPSO
Editors Code of Practice. If they don’t then the magazine is unable to
be publically released. One topic being accuracy.This meaning that
information in the magazine cannot be made up or misleading. For
example, including an article on a medical treatment that is said to
treat and cure a disease.
The Sun being one of the main perpetrators for misleading headlines
on front covers of their magazines. “Queen backs brexit
Accuracy being 1 of 16 codes of practice that IPSO set out to protect
audiences/readers and ultimately the magazine publishers. For the
MIC Magazine I am more prone to misleading people in advertising
about albums that are said to be releasing and reviews based upon it.
If the reviews are very different to what the population believe the
quality of the album is, then can be pointed at that as I would be
therefore falsely advertising the album. And even if this is false,
readers are able to complain.
http://www.newyorker.com/science/maria-konnikova/headlines-change-way-think

32. The copyright law 1988 has been set up to
protect creators of any creative works. Material
not protected by copyright is available for use
by anyone without the author's consent. A
copyright holder can prevent others from
copying, performing or otherwise using the
work without his or her permissions and people
eligible to comply for illegal prosecutions if
caught.
The 1998 Law have now meant now any original
content that is created but the creator is
deemed to be copyrighted if someone else was
to use it without consent. This benefitting music
artists and media companies as then other
people are not able to plagiarize and claim
righteous money from them.
https://www.copyrightservice.co.uk/copyright/uk_law_summary

33. The magazine will be called MIC and the colour scheme within the masthead and
throughout the magazine will be red, white and black. Similar to the conventions
used on NME and Q.Within the double page spread will always include colour
scheme features such as the drop capital colours.
On my front cover I will include a main image that is of medium shot of a band or
artist so that they are appealing and recognisable to the reader. InAddition I will
include a bold masthead in the top left corner of the front cover imply readers
instinctive looks from left to right so they first see the logo (left side of the
magazine) before looking where else. Convergence features will be visible on the
page on the barcode in the colour scheme of MIC, including a web address and
issue date so that the reader knows where to find out more information on the
magazine on MICs website.
The double page spread will be basic such as the Q Magazine cover on Ed
Sheeran. Implementing a large image that will fill up one page of the front cover
with pull quote that will entice the reader to read about it.As well as, quote boxes
within the text itself to keep the readers attention and the will to read on.Vinyl's
within the cover overlaying images and text will give the double page spread its
professional look giving the impression of the reader that the magazine is of high
quality.